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Marketing Automation Software with Search Marketing
Last updated: January 2025
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Key Features of Marketing Automation Software
Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024
- Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
- Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
- Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
- Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
- Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
131 software options
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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.
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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.
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Channable is the multichannel eCommerce platform that empowers brands, retailers, and agencies to accelerate eCommerce growth by streamlining product data optimization across channels, facilitating multichannel selling, and enhancing conversion rates through targeted search and product ads.
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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
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By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.
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The emfluence Marketing Platform: Streamline your digital marketing with intuitive tools for email, social media, automation, and analytics.
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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app
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MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page creation, popup management, and more. The cloud-based system allows businesses to create branded email marketing content using text, images, links, video, HTML, and more.
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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.
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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI. Keyword planning, NLP powered topic research, AI writing, content optimization and publishing - all in under one app.
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Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes your customer information and daily work in one place so you have more time to focus on growing your business and delivering great service.
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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!
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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.
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Salesforce B2B marketing automation for marketing & sales
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
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Thryv is an all-in-one, cloud-based management software specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more.
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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.
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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.
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Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.
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Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard
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Gold-Vision is a full suite of highly configurable CRM tools for sales & marketing automation, project management, customer support, events management, integrations and more.
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Wisepops is an intelligent popup & marketing automation platform designed to provide marketers with the tools to create, track & test website popups easily
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