App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Automation Software with Source Tracking

Last updated: November 2024

AvatarImg
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.

Key Features of Marketing Automation Software

Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024

  • Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
1 filter applied


Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


75 software options

Sponsored

Marketo Engage logo

Marketing automation for digital marketers

visit website
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

Read more about Marketo Engage

Users also considered
Act-On logo

Growth marketing automation platform

visit website
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

Read more about Act-On

Users also considered
Zoho CRM logo

CRM software that helps you sell smarter, better, faster.

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Marketing Optimizer logo

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

visit website
EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

Read more about EngageBay CRM

Users also considered
SutiCRM logo

CRM for sales, marketing & support teams

visit website
SutiCRM is a SaaS CRM for businesses of all sizes, designed to automate sales, marketing & support processes, with a 360 degree view of customer data

Read more about SutiCRM

Users also considered
Ricochet360 logo

Sales is a contact sport. Our Auto Dialer connects you 1st!

visit website
Our products include: Cloud Phone System, Progressive Dialer, CRM & Lead Management, Marketing Automation, and Mobile CRM.

Read more about Ricochet360

Users also considered
ActiveCampaign logo

Email Marketing, Marketing Automation, CRM/Sales Automation

learn more
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

Read more about ActiveCampaign

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

learn more
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

Read more about Marketing 360

Users also considered
Lead Gen & CRM (formerly SharpSpring) logo

Attract, Win, and Grow with Lead Gen & CRM

learn more
Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

Read more about Lead Gen & CRM (formerly SharpSpring)

Users also considered
Meritto (Formerly NoPaperForms) logo

Grow Your Enrollments

learn more
Everybody from EdTech Companies, Coaching & Training Institutes, Study Abroad Consultants, K12 Schools, Play & Pre-Schools to Higher Education Institutions, love us for what we do.

Read more about Meritto (Formerly NoPaperForms)

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation software

learn more
Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform organizes your customer information and daily work in one place so you have more time to focus on growing your business and delivering great service.

Read more about Keap

Users also considered
Bitrix24 logo

100% free CRM, collaboration, and communication tool suite

learn more
Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

Read more about Bitrix24

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

learn more
Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
Thryv logo

All-in-one management software built for small business

learn more
Thryv is an all-in-one, cloud-based management software specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more.

Read more about Thryv

Users also considered
AWeber logo

Powerfully-simple online marketing solution

learn more
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software.

Read more about AWeber

Users also considered
Deltek Vision logo

Project management tool for professional services managers.

learn more
Deltek Vision is a project management solution, which helps businesses in the professional services sector manage customer relationship management (CRM), project planning, document tracking, resource planning, payroll processes, and more. It improves project profitability and streamlines client relationships by managing the complete lifecycle of a project, from identifying opportunities to estimating costs.

Read more about Deltek Vision

Users also considered
Jobin.cloud logo

All-In-One tool to Find and Engage People

learn more
Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

Read more about Jobin.cloud

Users also considered
Drift logo

Live chat & in-app messaging for sales & marketing

learn more
Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

Read more about Drift

Users also considered
Creatio CRM logo
Category Leaders

Boost marketing, sales and service performance!

learn more
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom.

Read more about Creatio CRM

Users also considered
Kartra logo

Kartra, the all-in-one business platform

learn more
Kartra is the all-in-one sales and marketing business platform for experienced creators, coaches, and experts to monetize their knowledge and services online.

It includes every tool you need to create, market, and scale in one place–for one low price.

Read more about Kartra

Users also considered
Salesforce Starter logo

CRM for small business

learn more
With Salesforce Starter, find more leads to fuel growth.

Read more about Salesforce Starter

Users also considered
Terminus logo

Account based marketing for B2B marketers

learn more
Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

Read more about Terminus

Users also considered
OnceHub logo

Be where it matters. Bring your A game and sell.

learn more
OnceHub goes all out to capture and qualify new leads and engage them productively while you’re busy with other things. Save yourself time and money with a highly adaptable scheduling solution packed with features you and your prospects will love.

Read more about OnceHub

Users also considered