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SEMrush  

312
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush
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SEMrush

312
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush
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Yext  

30
SEO optimized local pages, locators & mobile screens
Yext helps businesses create and manage SEO-optimized local pages, locators, and mobile screens, increasing search engine visibility on the web. Read more about Yext
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Yext

30
SEO optimized local pages, locators & mobile screens
Yext helps businesses create and manage SEO-optimized local pages, locators, and mobile screens, increasing search engine visibility on the web. Read more about Yext
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ReportGarden  

25
Marketing Agency Software for Management & Reporting
Manage SEO / SEM for your clients, their campaigns & its reporting from one single platform. Read more about ReportGarden
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ReportGarden

25
Marketing Agency Software for Management & Reporting
Manage SEO / SEM for your clients, their campaigns & its reporting from one single platform. Read more about ReportGarden
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Nexternal Solutions  

9
Web-based ecommerce software
Nexternal Solutions provides web-based ecommerce software to businesses interested in maximizing their success. This search engine friendly shopping cart software can be used to sell directly to consumers or to other businesses and can differentiate between customer types. Read more about Nexternal Solutions Nexternal's ecommerce solution maximizes profit by focusing on increasing revenue and decreasing costs.
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Nexternal Solutions

9
Web-based ecommerce software
Nexternal Solutions provides web-based ecommerce software to businesses interested in maximizing their success. This search engine friendly shopping cart software can be used to sell directly to consumers or to other businesses and can differentiate between customer types. Read more about Nexternal Solutions Nexternal's ecommerce solution maximizes profit by focusing on increasing revenue and decreasing costs.
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Funnel Science  

6
Predictive Sales & Marketing Analytics
Funnel Science is a sales, marketing, and predictive AI software for real-time ROI optimization for PPC, SEO & social media ad campaigns for brands & agencies. Read more about Funnel Science
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Funnel Science

6
Predictive Sales & Marketing Analytics
Funnel Science is a sales, marketing, and predictive AI software for real-time ROI optimization for PPC, SEO & social media ad campaigns for brands & agencies. Read more about Funnel Science
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SambaSaaS  

3
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing & more. Read more about SambaSaaS
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SambaSaaS

3
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing & more. Read more about SambaSaaS
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tubics  

1
SEO & analysis for YouTube videos
tubics is an all-in-one YouTube SEO tool that helps brands get more views for their videos, rank better on search engines and monitor YouTube keyword rankings. Read more about tubics
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tubics

1
SEO & analysis for YouTube videos
tubics is an all-in-one YouTube SEO tool that helps brands get more views for their videos, rank better on search engines and monitor YouTube keyword rankings. Read more about tubics
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Synup  

No reviews
Online listings & reputations management
Synup is an online listings, reputation management, & local search analytics tool for businesses of all sizes to track, manage & promote their online presence. Read more about Synup
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Synup

No reviews
Online listings & reputations management
Synup is an online listings, reputation management, & local search analytics tool for businesses of all sizes to track, manage & promote their online presence. Read more about Synup
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Moz  

168
SEO & Social Monitoring Made Simple
Moz (formerly SEOmoz) PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform. Read more about Moz
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Moz

168
SEO & Social Monitoring Made Simple
Moz (formerly SEOmoz) PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform. Read more about Moz
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Google AdWords  

145
PPC campaign management
Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website. Read more about Google AdWords
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Google AdWords

145
PPC campaign management
Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website. Read more about Google AdWords
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Opteo  

61
Google Ads management tool
Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data. Read more about Opteo
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Opteo

61
Google Ads management tool
Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data. Read more about Opteo
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Ahrefs  

76
SEO report and backlink checker
Ahrefs tracks backlinks, keywords, brand mentions and competitors’ traffic to provide comprehensive intelligence data. Read more about Ahrefs
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Ahrefs

76
SEO report and backlink checker
Ahrefs tracks backlinks, keywords, brand mentions and competitors’ traffic to provide comprehensive intelligence data. Read more about Ahrefs
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SpyFu  

60
SEO and advertising research tools
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy. Read more about SpyFu
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SpyFu

60
SEO and advertising research tools
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy. Read more about SpyFu
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WooRank  

32
SEO Tool - Reach and grow your digital audience with WooRank
Review your website today: Identify opportunities, address issues & monitor your progress to boost your online visibility with WooRank. Read more about WooRank
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WooRank

32
SEO Tool - Reach and grow your digital audience with WooRank
Review your website today: Identify opportunities, address issues & monitor your progress to boost your online visibility with WooRank. Read more about WooRank
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SimilarWeb PRO  

31
Website & app traffic data analysis
SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. Read more about SimilarWeb PRO The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.
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SimilarWeb PRO

31
Website & app traffic data analysis
SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. Read more about SimilarWeb PRO The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.
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Raven  

25
Internet Marketing Tools
Raven Internet Marketing Tools is used to efficiently manage search engine optimization, social media conversations and online advertising campaigns. With Raven you can conduct research and analysis, manage link building, track search engine trends, create and manage ad campaigns, monitor and manage social networks, collaborate with team members… Read more about Raven and instantly produce sophisticated campaign reports. All this, from one central location. Raven integrates trusted data from multiple sources so that you can make the best possible campaign decisions. It taps deep into SEMRush, SEOmoz and Majestic SEO data for detailed keyword, competitor, link and social intelligence. With the real-time Social Stream tool, you can monitor and participate in social conversations as they happen. Wherever people are talking about your brand or keyword—Twitter, Facebook, Stumble Upon, YouTube, blogs, forums to name a few—you’ll know immediately.
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Raven

25
Internet Marketing Tools
Raven Internet Marketing Tools is used to efficiently manage search engine optimization, social media conversations and online advertising campaigns. With Raven you can conduct research and analysis, manage link building, track search engine trends, create and manage ad campaigns, monitor and manage social networks, collaborate with team members… Read more about Raven and instantly produce sophisticated campaign reports. All this, from one central location. Raven integrates trusted data from multiple sources so that you can make the best possible campaign decisions. It taps deep into SEMRush, SEOmoz and Majestic SEO data for detailed keyword, competitor, link and social intelligence. With the real-time Social Stream tool, you can monitor and participate in social conversations as they happen. Wherever people are talking about your brand or keyword—Twitter, Facebook, Stumble Upon, YouTube, blogs, forums to name a few—you’ll know immediately.
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Web CEO  

15
Online suite of 15 enterprise-level SEO & reporting tools
Web CEO is cloud-based Search Engine Optimization (SEO) software with White-Label tools and reporting features for site owners, agencies and in-house teams. Read more about Web CEO
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Web CEO

15
Online suite of 15 enterprise-level SEO & reporting tools
Web CEO is cloud-based Search Engine Optimization (SEO) software with White-Label tools and reporting features for site owners, agencies and in-house teams. Read more about Web CEO
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Brightedge  

20
SEO Platform
BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact. Read more about Brightedge
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Brightedge

20
SEO Platform
BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact. Read more about Brightedge
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Linkody  

16
SEO link management and monitoring tool.
Save time by managing your SEO links with Linkody. Stop loosing your hard-earned backlinks. Linkody checks your backlinks 24/7 and sends you email reports. Linkody will alert you if any of your link is removed or changed. Your backlinks status are always up to date. Read more about Linkody Optimize your link acquisition strategy by using Linkody's link metrics and analytics. Linkody replaces spreadsheets and desktop applications by providing a complete and easy to use link monitoring and management tool. If you are an SEO agency, use Linkody to manage your clients linkbuilding campaigns and send them PDF reports on your progress.
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Linkody

16
SEO link management and monitoring tool.
Save time by managing your SEO links with Linkody. Stop loosing your hard-earned backlinks. Linkody checks your backlinks 24/7 and sends you email reports. Linkody will alert you if any of your link is removed or changed. Your backlinks status are always up to date. Read more about Linkody Optimize your link acquisition strategy by using Linkody's link metrics and analytics. Linkody replaces spreadsheets and desktop applications by providing a complete and easy to use link monitoring and management tool. If you are an SEO agency, use Linkody to manage your clients linkbuilding campaigns and send them PDF reports on your progress.
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SEO PowerSuite  

37
Defining the world's standards for SEO software
SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks. Read more about SEO PowerSuite When combined, the four tools deliver best results.
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SEO PowerSuite

37
Defining the world's standards for SEO software
SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks. Read more about SEO PowerSuite When combined, the four tools deliver best results.
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Yodle  

12
Online marketing for local businesses
Get found when it counts! Today, 80% of Yodle customers are found on the first page of major search engines for 20+ keywords. Read more about Yodle
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Yodle

12
Online marketing for local businesses
Get found when it counts! Today, 80% of Yodle customers are found on the first page of major search engines for 20+ keywords. Read more about Yodle
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Bizible  

7
B2B revenue attribution & planning
Bizible is a B2B marketing attribution solution that enables hundreds of companies to optimize for what really matters: revenue. It's called pipeline marketing. Read more about Bizible
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Bizible

7
B2B revenue attribution & planning
Bizible is a B2B marketing attribution solution that enables hundreds of companies to optimize for what really matters: revenue. It's called pipeline marketing. Read more about Bizible
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Marketing Miner  

9
Data mining tool for SEO specialists
Marketing Miner is a data mining tool which provides SEO specialists & agencies with the tools for keyword analysis & search engine position measurement. Read more about Marketing Miner
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Marketing Miner

9
Data mining tool for SEO specialists
Marketing Miner is a data mining tool which provides SEO specialists & agencies with the tools for keyword analysis & search engine position measurement. Read more about Marketing Miner
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Searchmetrics Suite  

7
SEO Software
SEO analysis has never been easier with the modern look and unique usability of Searchmetrics Suite. Our state-of-the-art software solution is intuitive to operate, is capable of creating detailed diagrams and graphs, and a spectacular range of functionality. Read more about Searchmetrics Suite With Searchmetrics Suite you can monitor keywords and sub-pages, evaluate links, and analyze and compare domains in seconds.
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Searchmetrics Suite

7
SEO Software
SEO analysis has never been easier with the modern look and unique usability of Searchmetrics Suite. Our state-of-the-art software solution is intuitive to operate, is capable of creating detailed diagrams and graphs, and a spectacular range of functionality. Read more about Searchmetrics Suite With Searchmetrics Suite you can monitor keywords and sub-pages, evaluate links, and analyze and compare domains in seconds.
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Website Rocket  

5
Small business SEO software
Website Rocket is a search engine optimization (SEO) solution which offers small businesses on-page SEO coaching, social media prompts, blog post ideas & more. Read more about Website Rocket
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Website Rocket

5
Small business SEO software
Website Rocket is a search engine optimization (SEO) solution which offers small businesses on-page SEO coaching, social media prompts, blog post ideas & more. Read more about Website Rocket
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SEO/SEM Software Buyers Guide

What is SEO/SEM Software?

SEO (Search Engine Optimization) software is used is to improve the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. It is used by online marketing specialist, consultants, webmaster to carry out optimization projects. SEM (Search Engine Marketing or Paid Search) Software is used to submit and position a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEO/SEM Software Comparison

Use GetApp to find the best SEO/SEM software and services for your needs. Our intuitive directory allows you to make an easy online SEO/SEM software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android), pricing (including Free and Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Reviewers choice

Discover which apps stand out for specific criteria according to our users opinions.

Value for money
Opteo
4.9
Google AdWords
4.3
SEMrush
4.3
Moz
4.1
Features
Ahrefs
4.7
SEMrush
4.7
Google AdWords
4.5
Moz
4.4
Ease of use
Opteo
4.9
Ahrefs
4.5
SEMrush
4.4
Moz
4.3
Customer support
Opteo
4.9
Ahrefs
4.7
Moz
4.5
SEMrush
4.4
Recommended
Opteo
9.8
Ahrefs
9.2
SEMrush
8.8
Google AdWords
8.6
See all reviews
Related categories
MarketingBusiness Intelligence & AnalyticsIT Management

Search Engine Optimization (SEO) software is designed to assist businesses by improving their position in organic search results by utilizing tools that include keyword rank tracking, website auditing, backlink checkers, keyword discovery, and competitor analysis.

GetApp lists the best SEO/SEM software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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