SEO (Search Engine Optimization) software is used is to improve the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. It is used by online marketing specialist, consultants, webmaster to carry out optimization projects. SEM (Search Engine Marketing or Paid Search) Software is used to submit and position a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
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