Social Media Marketing Software

What is Social Media Marketing Software?

Social Media Software main goal is to manage social interactions within group of people with highly scalable tools. Social Media Software typically include: Blogs, Q&A, Wikis, Instant Messaging, Recommendation software, Social Bookmarking or Social Collaboration. Social media software use web-based technologies that allow the creation and exchange of user-generated content. Social Media Software is mainly offered on-demand (SaaS).

Social Media Marketing Software Comparison

Use GetApp to find the best Social Media Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Social Media Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Social Media Marketing Category Leaders Q2 2018

GetApp's quarterly ranking showcases the top 25 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. Hootsuite

Social media management & scheduling
82
17
15
16
20
14

2. Buffer

Social media management platform
79
17
17
15
16
14

3. Salesforce Social Studio

Salesforce social media listening
73
14
8
15
16
20

4. Zoho Social

Social media marketing for growing businesses
64
20
8
14
5
17

5. eClincher

Social media management tool for marketing and support
60
16
11
17
3
13

6. Oktopost

Easily manage and measure all of your B2B social media
52
11
11
13
2
15

7. Agorapulse

Social media management for teams and agencies
49
12
6
14
2
15

8. Sprout Social

Social Media Management Software for Business
49
15
11
14
9

9. Easypromos

Digital campaigns across any social media network or device
48
9
8
12
3
16

10. Loomly

Social media calendar tool
46
12
7
14
2
11

11. MavSocial

Social publishing visual content management tool
44
6
9
14
4
11

12. SocialPilot

Social media scheduling & analytics tool
40
15
7
15
3

13. NapoleonCat

Integrated social media & marketing dashboard
38
10
0
16
2
10

14. TINT

The social media display platform used by 45,000 brands
38
4
9
15
2
8

15. Sprinklr

Social media management, social analytics & strategy planning
38
10
11
13
4

16. Sendible

Social media management & monitoring for business users
38
9
11
15
3

17. Spredfast

Social marketing for brand management & audience engagement
38
8
11
15
4

18. SMhack

Social media marketing management software
36
9
4
7
2
14

19. Post Planner

You'll look like a social media genius
36
11
4
4
5
12

20. Falcon.io

Unified social media marketing and management platform
36
10
11
12
3

21. Lithium

Social Media Management Solutions
35
7
11
14
3

22. Cool Tabs

Social media marketing platform with social listening
34
9
7
0
2
16

23. PromoRepublic

Social media content creation tool
33
12
11
8
2

24. NetBase

Social media analytics platform
32
12
7
0
2
11

25. Adobe Social

Social media marketing for creation, publication & listening
29
14
5
6
4
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews*

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms*

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

*All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.