Social Media Marketing Software

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TapClicks   

73
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks

Salesforce Marketing Cloud   

214
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud

Bitrix24   

280
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24

Justuno  

131
Visitor conversion rate optimization suite for marketers.
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.
Visitor conversion rate optimization suite for marketers.
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.

Powtoon  

147
Create animated videos and presentations
PowToon is a video editing tool designed to help businesses to create animated videos and presentations for marketing, HR, IT, training, & more. With a large variety of pre-built templates and a drag and drop editor, PowToon allows businesses and teams to create fully customized presentations. Read more about Powtoon
Create animated videos and presentations
PowToon is a video editing tool designed to help businesses to create animated videos and presentations for marketing, HR, IT, training, & more. With a large variety of pre-built templates and a drag and drop editor, PowToon allows businesses and teams to create fully customized presentations. Read more about Powtoon

Yotpo  

140
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo

Promo  

38
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo

RollWorks  

1
B2B marketing growth and ABM platform
RollWorks is a B2B marketing software designed to help marketers drive revenue growth by establishing meaningful customer relationships through uncovering new contacts within target accounts, serving relevant ads, and optimizing for conversions. Users can connect RollWorks to their CRM & MA systems. Read more about RollWorks
B2B marketing growth and ABM platform
RollWorks is a B2B marketing software designed to help marketers drive revenue growth by establishing meaningful customer relationships through uncovering new contacts within target accounts, serving relevant ads, and optimizing for conversions. Users can connect RollWorks to their CRM & MA systems. Read more about RollWorks

Constant Contact  

1,083
Powerful tools, advice and support to market your business.
Constant Contact is an email marketing software that enables businesses of all sizes to create and send professional, mobile-optimized emails & drive engagement. Read more about Constant Contact
Powerful tools, advice and support to market your business.
Constant Contact is an email marketing software that enables businesses of all sizes to create and send professional, mobile-optimized emails & drive engagement. Read more about Constant Contact

SEMrush  

478
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush

Marketo  

510
Marketing automation for digital marketers
Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Read more about Marketo
Marketing automation for digital marketers
Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Read more about Marketo

Hotjar  

165
Gain insights & feedback through website & mobile analytics
Through the provision of feedback & insights Hotjar allows developers, UI designers, analysts & digital marketers to identify opportunities for site improvement. Read more about Hotjar
Gain insights & feedback through website & mobile analytics
Through the provision of feedback & insights Hotjar allows developers, UI designers, analysts & digital marketers to identify opportunities for site improvement. Read more about Hotjar

PromoRepublic  

47
All-in-one social media marketing platform
PromoRepublic is the all-in-one social media platform for small businesses and agencies. It automates posting to social with smart slots and 100,000 content ideas library. It allows to manage your brand reputation by monitoring mentions on Yelp, Google My Business, Facebook, Twitter, and Instagram. Read more about PromoRepublic
All-in-one social media marketing platform
PromoRepublic is the all-in-one social media platform for small businesses and agencies. It automates posting to social with smart slots and 100,000 content ideas library. It allows to manage your brand reputation by monitoring mentions on Yelp, Google My Business, Facebook, Twitter, and Instagram. Read more about PromoRepublic

Oktopost  

50
Easily manage and measure all of your B2B social media
Oktopost is the leading B2B social media marketing platform that enables marketers to publish and measure the effectiveness of their social media campaigns. Read more about Oktopost
Easily manage and measure all of your B2B social media
Oktopost is the leading B2B social media marketing platform that enables marketers to publish and measure the effectiveness of their social media campaigns. Read more about Oktopost

LeadsBridge  

40
Lead generation suite
LeadsBridge is an all-in-one lead generation platform that connects lead generation tools with over 240 CRMs & email marketing software. Read more about LeadsBridge
Lead generation suite
LeadsBridge is an all-in-one lead generation platform that connects lead generation tools with over 240 CRMs & email marketing software. Read more about LeadsBridge

inboundli  

26
Content automation platform for social media and blogging.
Content automation platform for social media. Read more about inboundli

Wishpond  

55
Marketing and lead generation software
Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more. Read more about Wishpond
Marketing and lead generation software
Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more. Read more about Wishpond

Sprinklr  

31
Social media management, social analytics & strategy planning
Sprinkl offers a range of social media management products to help brands improve their presence on social media channels; increasing engagement, improving insight and becoming more strategic. Sprinkl is a social experience management platform with a suite of applications to ensure brand consistency among both customers and staff. Read more about Sprinklr Sprinklr can be used to align teams, departments and divisions, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management, to ensure one unified social campaign goal and brand message. Products that Sprinklr offers include tools for engagement, listening, publishing, governance, asset management, reporting and more.
Social media management, social analytics & strategy planning
Sprinkl offers a range of social media management products to help brands improve their presence on social media channels; increasing engagement, improving insight and becoming more strategic. Sprinkl is a social experience management platform with a suite of applications to ensure brand consistency among both customers and staff. Read more about Sprinklr Sprinklr can be used to align teams, departments and divisions, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management, to ensure one unified social campaign goal and brand message. Products that Sprinklr offers include tools for engagement, listening, publishing, governance, asset management, reporting and more.

Sniply  

15
Social media conversion optimization & CTA embed tool
Sniply is a social media conversion tool with which marketers can add calls-to-action to any page, & everything they share, including links to articles. Read more about Sniply
Social media conversion optimization & CTA embed tool
Sniply is a social media conversion tool with which marketers can add calls-to-action to any page, & everything they share, including links to articles. Read more about Sniply

TINT  

4
The social media display platform used by 45,000 brands
TINT is a complete social media marketing solution. With TINT you can collect, curate, and promote all your best content on any screen, anywhere. Read more about TINT
The social media display platform used by 45,000 brands
TINT is a complete social media marketing solution. With TINT you can collect, curate, and promote all your best content on any screen, anywhere. Read more about TINT

Driftrock Flow  

3
Automate Facebook Custom Audiences
Driftrock Flow is an automation platform for Facebook Custom Audiences,that integrates with off the shelf or custom CRM and/or email systems to dynamically update your Facebook Custom Audiences. We integrate with Infusionsoft, Hubspot,Constant Contact, Mailchimp, Campaign Monitor, Shopify and many more. Read more about Driftrock Flow.
Automate Facebook Custom Audiences
Driftrock Flow is an automation platform for Facebook Custom Audiences,that integrates with off the shelf or custom CRM and/or email systems to dynamically update your Facebook Custom Audiences. We integrate with Infusionsoft, Hubspot,Constant Contact, Mailchimp, Campaign Monitor, Shopify and many more. Read more about Driftrock Flow.

LoginRadius  

9
Customer Identity and Access Management Platform
LoginRadius is a leading Customer Identity and Access Management (CIAM) platform to help businesses create a single view of their users. Organizations can leverage LoginRadius to securely manage customer identities via single sign-on (SSO), multi-factor authentication (MFA), and more. Read more about LoginRadius
Customer Identity and Access Management Platform
LoginRadius is a leading Customer Identity and Access Management (CIAM) platform to help businesses create a single view of their users. Organizations can leverage LoginRadius to securely manage customer identities via single sign-on (SSO), multi-factor authentication (MFA), and more. Read more about LoginRadius

Viewbix  

0
Empower Your Video
Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action. The apps overlay dynamic content on top of your YouTube, Vimeo Pro or Facebook videos to create a rich viewing experience that can be shared across the web, social and mobile platforms. Read more about Viewbix
Empower Your Video
Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action. The apps overlay dynamic content on top of your YouTube, Vimeo Pro or Facebook videos to create a rich viewing experience that can be shared across the web, social and mobile platforms. Read more about Viewbix
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Social Media Marketing Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
76
76
Reviews 18/20
Integrations 18/20
Mobile 16/20
Functionality 17/20
Security 7/20
75
75
Reviews 19/20
Integrations 20/20
Mobile 16/20
Functionality 20/20
Security -/20
67
67
Reviews 14/20
Integrations 11/20
Mobile 14/20
Functionality 17/20
Security 11/20
57
57
Reviews 16/20
Integrations 8/20
Mobile 15/20
Functionality 18/20
Security -/20
56
56
Reviews 20/20
Integrations 5/20
Mobile 13/20
Functionality 18/20
Security -/20
52
52
Reviews 14/20
Integrations 12/20
Mobile 10/20
Functionality 16/20
Security -/20
51
51
Reviews 11/20
Integrations 3/20
Mobile 13/20
Functionality 13/20
Security 11/20
49
49
Reviews 14/20
Integrations 4/20
Mobile 14/20
Functionality 17/20
Security -/20
48
48
Reviews 15/20
Integrations 5/20
Mobile 13/20
Functionality 15/20
Security -/20
46
46
Reviews 15/20
Integrations 4/20
Mobile 12/20
Functionality 15/20
Security -/20
44
44
Reviews 13/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security -/20
44
44
Reviews 12/20
Integrations 6/20
Mobile 13/20
Functionality 13/20
Security -/20
38
38
Reviews 12/20
Integrations 0/20
Mobile 12/20
Functionality 14/20
Security -/20
34
34
Reviews 8/20
Integrations 3/20
Mobile 13/20
Functionality 10/20
Security -/20
27
27
Reviews 9/20
Integrations 3/20
Mobile 4/20
Functionality 11/20
Security -/20

What is Category Leaders?

GetApp’s Category Leaders graphic identifies leading cloud-based software products in the Social Media Marketing software category. If you’re a business owner or decision-maker who is evaluating Social Media Marketing technology options for your company, Category Leaders is for you.

The ranking highlights key factors that small businesses should consider when assessing which software products may be right for them. These factors include user perception (“user reviews”), compatibility with other systems (“integrations”), mobile offerings (“mobile”), technical capabilities (“functionality”), and product security (“security”).

To create each Category Leaders ranking, our research team typically evaluates hundreds of products in any one category. The 10-15 with the highest scores become Category Leaders.

What makes a product eligible for Category Leaders?

Category Leaders is focused on the North American Social Media Marketing software market. To be eligible for inclusion, products must offer a core set of functionality, as determined by our research analysts, who provide coverage of and have familiarity with products in that market. Please see the “Functionality” section below for additional details on the core set of functionality we define for the Social Media Marketing market.

Since Category Leaders is intended to cover the Social Media Marketing market at large, individual analysts use their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess an application’s suitability for a given category depending on whether it can reasonably be expected to be relevant to most small business buyers across industries searching for a system with a strong focus on Social Media Marketing capabilities.

In addition, a product must have at least 20 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com, and getapp.com, and those reviews must be published within 18 months of the start of the analysis period. The analysis period for the Q1 2019 Category Leaders update is May 9, 2017 to November 9, 2018.

How are the scores calculated?

An app’s score is calculated using five unique data points, each scored out of 20, resulting in a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews

Review scores are calculated using weighted reviews collected from GetApp and its sister sites, Software Advice and Capterra. This score is based on average user ratings (on a scale from 1 to 5) of how satisfied users are with a product overall. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 20 score.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has. The first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms

Mobile scores are calculated based on the availability of an iOS and Android app. Five points are awarded for the presence of each app, with an additional 10 points awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated on a scale based on the category average for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn’t a native iOS or Android app, the product’s website is assessed using Google’s PageSpeed Insights to measure mobile usability. A score out of 100 is given, then scaled to a score out of 5 for a maximum of 5 points.

Functionality

Functionality scores are assigned based on a combination of two assessments: user ratings and functionality breadth data.

Fifty percent of the score is based on average user ratings on a scale from 1 to 5 of how satisfied users are with the product’s functionality. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 10 score.

The other 50% of the score is based on a functionality assessment of the product. For each software category, our research analysts define a core set of features that a product must offer, as well as additional “nice-to-have” common and optional features. For the Social Media Marketing category, we identify the following set of features:

  • Core features: social media integration, multiplatform publication, analytics and reporting.
  • Common features (at least two of the following): social listening, mobile access, content calendar, automated scheduling, social media monitoring, tagging/filtering.
  • Optional features: automated workflow, CRM integration, access roles and permissions, content library, custom URL tracking, content curation.

Products are assessed according to how many of those pre-defined features they offer, and products with more features receive a higher score. We use this data to calculate a product’s percentile ranking, which allows us to determine how products compare relative to one another rather than determine an absolute number.

All told, a vendor can receive up to 10 points based on user ratings and up to 10 points based on the features assessment for a total maximum score of 20 for “functionality.”

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry, supplemented by the expertise of our security research experts. Each answer in the 16-question survey is assigned a point value. The scoring then calculates the percentile ranking for each product relative to all other products in the software category that have qualified for Category Leaders consideration. That percentile ranking is then translated into a 1 to 20 score.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and functionality, respectively.

External Usage Guidelines

Providers must abide by the Category Leaders External Usage Guidelines when referencing Category Leaders content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Category Leaders reference(s) and graphic use:

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

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