Social Media Marketing Software

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HubSpot Marketing   

3,190
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing

SambaSaaS   

3
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS

emfluence   

38
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence

Bitrix24   

276
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24
Free collaboration, communication & management tool suite
Bitrix24 is an online -or self-hosted- business collaboration platform providing CRM, document management, tasking, time management, & project management tools. Read more about Bitrix24

Agile CRM   

292
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM

Justuno  

131
Conversion rate optimization platform for digital marketers!
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.
Conversion rate optimization platform for digital marketers!
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.

Yotpo  

140
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo
Reviews & customer content marketing
Yotpo helps commerce brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. Read more about Yotpo

Promo  

38
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo
Social video creation platform
Promo by Slidely is a video creation platform that allows users to create high quality, branded marketing videos and share them on any social media channel. Read more about Promo

Universe  

33
Building memories and experiences that last a lifetime.
Universe empowers thousands of individuals to monetize their idea, brand or business through events. Read more about Universe
Building memories and experiences that last a lifetime.
Universe empowers thousands of individuals to monetize their idea, brand or business through events. Read more about Universe

Hootsuite  

1,483
Social media management & scheduling
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles. Read more about Hootsuite
Social media management & scheduling
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles. Read more about Hootsuite

Buffer  

646
Social media management platform
Buffer helps users maintain a consistence presence on social media and drive results on social media. Read more about Buffer
Social media management platform
Buffer helps users maintain a consistence presence on social media and drive results on social media. Read more about Buffer

SEMrush  

474
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush
Online visibility management and content marketing SaaS platform
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR. Read more about SEMrush

SocialPilot  

275
Social media scheduling & analytics tool
SocialPilot is a social media marketing solution for social media professionals & agencies, which offers automated post scheduling, content discovery, & more. Read more about SocialPilot
Social media scheduling & analytics tool
SocialPilot is a social media marketing solution for social media professionals & agencies, which offers automated post scheduling, content discovery, & more. Read more about SocialPilot

Hotjar  

163
Gain insights & feedback through website & mobile analytics
Through the provision of feedback & insights Hotjar allows developers, UI designers, analysts & digital marketers to identify opportunities for site improvement. Read more about Hotjar
Gain insights & feedback through website & mobile analytics
Through the provision of feedback & insights Hotjar allows developers, UI designers, analysts & digital marketers to identify opportunities for site improvement. Read more about Hotjar

Instagram  

159
Capture, edit, and share photos, videos, and messages
Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more. Read more about Instagram
Capture, edit, and share photos, videos, and messages
Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more. Read more about Instagram

Mailigen  

49
Email marketing automation. Email + SMS + Social
Mailigen is an email marketing automation software that helps small to medium-sized businesses drive sales, nurture leads and increase revenue with automated email marketing. Mailigen offers email, mobile, and social media marketing and includes a vast choice of integrations & API. Read more about Mailigen
Email marketing automation. Email + SMS + Social
Mailigen is an email marketing automation software that helps small to medium-sized businesses drive sales, nurture leads and increase revenue with automated email marketing. Mailigen offers email, mobile, and social media marketing and includes a vast choice of integrations & API. Read more about Mailigen

CoSchedule  

62
Marketing calendar w/ social and project management
CoSchedule is an all-in-one marketing calendar for in house marketing teams, agencies, small businesses, solo entrepreneurs, and higher education. The cloud-based app can be used to build content, collaborate with team members, schedule social campaigns, and streamline execution. Read more about CoSchedule
Marketing calendar w/ social and project management
CoSchedule is an all-in-one marketing calendar for in house marketing teams, agencies, small businesses, solo entrepreneurs, and higher education. The cloud-based app can be used to build content, collaborate with team members, schedule social campaigns, and streamline execution. Read more about CoSchedule

Oktopost  

50
Easily manage and measure all of your B2B social media
Oktopost is the leading B2B social media marketing platform that enables marketers to publish and measure the effectiveness of their social media campaigns. Read more about Oktopost
Easily manage and measure all of your B2B social media
Oktopost is the leading B2B social media marketing platform that enables marketers to publish and measure the effectiveness of their social media campaigns. Read more about Oktopost

Wishpond  

54
Marketing and lead generation software
Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more. Read more about Wishpond
Marketing and lead generation software
Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more. Read more about Wishpond

Edgar  

27
Social media scheduling, sharing, & recycling tool
Edgar is a social media scheduling tool that organizes social media updates into a categorized, searchable library for sharing and recycling if content runs out. Read more about Edgar
Social media scheduling, sharing, & recycling tool
Edgar is a social media scheduling tool that organizes social media updates into a categorized, searchable library for sharing and recycling if content runs out. Read more about Edgar

Raven  

28
Internet Marketing Tools
Raven Internet Marketing Tools is used to efficiently manage search engine optimization, social media conversations and online advertising campaigns. With Raven you can conduct research and analysis, manage link building, track search engine trends, create and manage ad campaigns, monitor and manage social networks, collaborate with team members… Read more about Raven and instantly produce sophisticated campaign reports. All this, from one central location. Raven integrates trusted data from multiple sources so that you can make the best possible campaign decisions. It taps deep into SEMRush, SEOmoz and Majestic SEO data for detailed keyword, competitor, link and social intelligence. With the real-time Social Stream tool, you can monitor and participate in social conversations as they happen. Wherever people are talking about your brand or keyword—Twitter, Facebook, Stumble Upon, YouTube, blogs, forums to name a few—you’ll know immediately.
Internet Marketing Tools
Raven Internet Marketing Tools is used to efficiently manage search engine optimization, social media conversations and online advertising campaigns. With Raven you can conduct research and analysis, manage link building, track search engine trends, create and manage ad campaigns, monitor and manage social networks, collaborate with team members… Read more about Raven and instantly produce sophisticated campaign reports. All this, from one central location. Raven integrates trusted data from multiple sources so that you can make the best possible campaign decisions. It taps deep into SEMRush, SEOmoz and Majestic SEO data for detailed keyword, competitor, link and social intelligence. With the real-time Social Stream tool, you can monitor and participate in social conversations as they happen. Wherever people are talking about your brand or keyword—Twitter, Facebook, Stumble Upon, YouTube, blogs, forums to name a few—you’ll know immediately.

Percolate  

35
Campaign management & social publishing
Percolate is The System of Record for Marketing to see, organize, and improve everything marketing does. Read more about Percolate
Campaign management & social publishing
Percolate is The System of Record for Marketing to see, organize, and improve everything marketing does. Read more about Percolate

GetSocial  

19
Track dark social & private messaging shares
GetSocial is a social tools and content analytics platform for marketers and publishers to measure and increase social traffic, including dark social. Read more about GetSocial
Track dark social & private messaging shares
GetSocial is a social tools and content analytics platform for marketers and publishers to measure and increase social traffic, including dark social. Read more about GetSocial

Sendible  

24
Social media management & monitoring for business users
Sendible enables business-level, centralized management of social media activity, providing multi-channel account access and analytics within a single dashboard. Read more about Sendible
Social media management & monitoring for business users
Sendible enables business-level, centralized management of social media activity, providing multi-channel account access and analytics within a single dashboard. Read more about Sendible

Jumplead  

10
Online lead generation & marketing automation
Identify active leads via Twitter. Read more about Jumplead
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Social Media Marketing Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
76
76
Reviews 18/20
Integrations 18/20
Mobile 16/20
Functionality 17/20
Security 7/20
75
75
Reviews 19/20
Integrations 20/20
Mobile 16/20
Functionality 20/20
Security -/20
67
67
Reviews 14/20
Integrations 11/20
Mobile 14/20
Functionality 17/20
Security 11/20
57
57
Reviews 16/20
Integrations 8/20
Mobile 15/20
Functionality 18/20
Security -/20
56
56
Reviews 20/20
Integrations 5/20
Mobile 13/20
Functionality 18/20
Security -/20
52
52
Reviews 14/20
Integrations 12/20
Mobile 10/20
Functionality 16/20
Security -/20
51
51
Reviews 11/20
Integrations 3/20
Mobile 13/20
Functionality 13/20
Security 11/20
49
49
Reviews 14/20
Integrations 4/20
Mobile 14/20
Functionality 17/20
Security -/20
48
48
Reviews 15/20
Integrations 5/20
Mobile 13/20
Functionality 15/20
Security -/20
46
46
Reviews 15/20
Integrations 4/20
Mobile 12/20
Functionality 15/20
Security -/20
44
44
Reviews 13/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security -/20
44
44
Reviews 12/20
Integrations 6/20
Mobile 13/20
Functionality 13/20
Security -/20
38
38
Reviews 12/20
Integrations 0/20
Mobile 12/20
Functionality 14/20
Security -/20
34
34
Reviews 8/20
Integrations 3/20
Mobile 13/20
Functionality 10/20
Security -/20
27
27
Reviews 9/20
Integrations 3/20
Mobile 4/20
Functionality 11/20
Security -/20

What is Category Leaders?

GetApp’s Category Leaders graphic identifies leading cloud-based software products in the Social Media Marketing software category. If you’re a business owner or decision-maker who is evaluating Social Media Marketing technology options for your company, Category Leaders is for you.

The ranking highlights key factors that small businesses should consider when assessing which software products may be right for them. These factors include user perception (“user reviews”), compatibility with other systems (“integrations”), mobile offerings (“mobile”), technical capabilities (“functionality”), and product security (“security”).

To create each Category Leaders ranking, our research team typically evaluates hundreds of products in any one category. The 10-15 with the highest scores become Category Leaders.

What makes a product eligible for Category Leaders?

Category Leaders is focused on the North American Social Media Marketing software market. To be eligible for inclusion, products must offer a core set of functionality, as determined by our research analysts, who provide coverage of and have familiarity with products in that market. Please see the “Functionality” section below for additional details on the core set of functionality we define for the Social Media Marketing market.

Since Category Leaders is intended to cover the Social Media Marketing market at large, individual analysts use their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess an application’s suitability for a given category depending on whether it can reasonably be expected to be relevant to most small business buyers across industries searching for a system with a strong focus on Social Media Marketing capabilities.

In addition, a product must have at least 20 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com, and getapp.com, and those reviews must be published within 18 months of the start of the analysis period. The analysis period for the Q1 2019 Category Leaders update is May 9, 2017 to November 9, 2018.

How are the scores calculated?

An app’s score is calculated using five unique data points, each scored out of 20, resulting in a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews

Review scores are calculated using weighted reviews collected from GetApp and its sister sites, Software Advice and Capterra. This score is based on average user ratings (on a scale from 1 to 5) of how satisfied users are with a product overall. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 20 score.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has. The first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms

Mobile scores are calculated based on the availability of an iOS and Android app. Five points are awarded for the presence of each app, with an additional 10 points awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated on a scale based on the category average for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn’t a native iOS or Android app, the product’s website is assessed using Google’s PageSpeed Insights to measure mobile usability. A score out of 100 is given, then scaled to a score out of 5 for a maximum of 5 points.

Functionality

Functionality scores are assigned based on a combination of two assessments: user ratings and functionality breadth data.

Fifty percent of the score is based on average user ratings on a scale from 1 to 5 of how satisfied users are with the product’s functionality. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 10 score.

The other 50% of the score is based on a functionality assessment of the product. For each software category, our research analysts define a core set of features that a product must offer, as well as additional “nice-to-have” common and optional features. For the Social Media Marketing category, we identify the following set of features:

  • Core features: social media integration, multiplatform publication, analytics and reporting.
  • Common features (at least two of the following): social listening, mobile access, content calendar, automated scheduling, social media monitoring, tagging/filtering.
  • Optional features: automated workflow, CRM integration, access roles and permissions, content library, custom URL tracking, content curation.

Products are assessed according to how many of those pre-defined features they offer, and products with more features receive a higher score. We use this data to calculate a product’s percentile ranking, which allows us to determine how products compare relative to one another rather than determine an absolute number.

All told, a vendor can receive up to 10 points based on user ratings and up to 10 points based on the features assessment for a total maximum score of 20 for “functionality.”

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry, supplemented by the expertise of our security research experts. Each answer in the 16-question survey is assigned a point value. The scoring then calculates the percentile ranking for each product relative to all other products in the software category that have qualified for Category Leaders consideration. That percentile ranking is then translated into a 1 to 20 score.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and functionality, respectively.

External Usage Guidelines

Providers must abide by the Category Leaders External Usage Guidelines when referencing Category Leaders content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Category Leaders reference(s) and graphic use:

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

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