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monday.com   

1,598
Project Management Made Easy
monday.com is a versatile project management & collaboration tool to help you manage anything. Build structures, collaborate with your team, and get things done. Read more about monday.com
Project Management Made Easy
monday.com is a versatile project management & collaboration tool to help you manage anything. Build structures, collaborate with your team, and get things done. Read more about monday.com

HubSpot Marketing   

3,190
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing

SambaSaaS   

3
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS
Marketing automation for franchises & brands, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS

EngageBay   

44
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay

emfluence   

38
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence
Cloud-based, drag & drop marketing automation platform
The emfluence Marketing Platform is an email marketing, website tracking, and marketing automation platform, designed for and powered by digital marketers. Read more about emfluence

ReviewTrackers   

46
Review monitoring software for multi-location businesses
Software that helps businesses manage and generate online reviews, engage and respond to customer feedback, and discover key customer insights. Read more about ReviewTrackers
Review monitoring software for multi-location businesses
Software that helps businesses manage and generate online reviews, engage and respond to customer feedback, and discover key customer insights. Read more about ReviewTrackers

Agile CRM   

292
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM

iContact Email Marketing  

488
Email marketing & social media marketing software
Easily and quickly schedule posts across Facebook, Twitter and Linkedin. Read more about iContact Email Marketing

ProWorkflow  

219
Project Management & Time Tracking For Teams Of Any Size.
Keep on top of projects and deadlines with ProWorkflow - a collaboration solution for your team's tasks, time tracking & billing. Supporting business of all sizes with friendly and knowledgeable service & top-of-the-line technology. Start Your Free Trial Today!… Read more about ProWorkflow
Project Management & Time Tracking For Teams Of Any Size.
Keep on top of projects and deadlines with ProWorkflow - a collaboration solution for your team's tasks, time tracking & billing. Supporting business of all sizes with friendly and knowledgeable service & top-of-the-line technology. Start Your Free Trial Today!… Read more about ProWorkflow

NiceJob  

51
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob

Universe  

33
Building memories and experiences that last a lifetime.
Universe empowers thousands of individuals to monetize their idea, brand or business through events. Read more about Universe
Building memories and experiences that last a lifetime.
Universe empowers thousands of individuals to monetize their idea, brand or business through events. Read more about Universe

Hootsuite  

1,483
Social media management & scheduling
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles. Read more about Hootsuite
Social media management & scheduling
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles. Read more about Hootsuite

Buffer  

646
Social media management platform
Buffer helps users maintain a consistence presence on social media and drive results on social media. Read more about Buffer
Social media management platform
Buffer helps users maintain a consistence presence on social media and drive results on social media. Read more about Buffer

Mention  

217
Social Media Monitoring Built for Business.
Real-time social listening software that lets you find and engage with anyone talking about your brand or keyword on social media. Read more about Mention
Social Media Monitoring Built for Business.
Real-time social listening software that lets you find and engage with anyone talking about your brand or keyword on social media. Read more about Mention

Marketo  

509
Marketing automation for digital marketers
Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Read more about Marketo
Marketing automation for digital marketers
Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Read more about Marketo

TapClicks  

73
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks

Mailigen  

49
Email marketing automation. Email + SMS + Social
Mailigen is an email marketing automation software that helps small to medium-sized businesses drive sales, nurture leads and increase revenue with automated email marketing. Mailigen offers email, mobile, and social media marketing and includes a vast choice of integrations & API. Read more about Mailigen
Email marketing automation. Email + SMS + Social
Mailigen is an email marketing automation software that helps small to medium-sized businesses drive sales, nurture leads and increase revenue with automated email marketing. Mailigen offers email, mobile, and social media marketing and includes a vast choice of integrations & API. Read more about Mailigen

CoSchedule  

62
Marketing calendar w/ social and project management
CoSchedule is an all-in-one marketing calendar for in house marketing teams, agencies, small businesses, solo entrepreneurs, and higher education. The cloud-based app can be used to build content, collaborate with team members, schedule social campaigns, and streamline execution. Read more about CoSchedule
Marketing calendar w/ social and project management
CoSchedule is an all-in-one marketing calendar for in house marketing teams, agencies, small businesses, solo entrepreneurs, and higher education. The cloud-based app can be used to build content, collaborate with team members, schedule social campaigns, and streamline execution. Read more about CoSchedule

Rocketium  

43
Professional video creation platform
Rocketium is a cloud based software that helps anyone create beautiful videos in minutes with text, images, voiceovers, footages and motion graphics. Read more about Rocketium
Professional video creation platform
Rocketium is a cloud based software that helps anyone create beautiful videos in minutes with text, images, voiceovers, footages and motion graphics. Read more about Rocketium

Easypromos  

38
Digital campaigns across any social media network or device
A self-service platform for brands and agencies to create campaigns, contest, promotions for social media, websites and stand-alone, and social media giveaways. Read more about Easypromos
Digital campaigns across any social media network or device
A self-service platform for brands and agencies to create campaigns, contest, promotions for social media, websites and stand-alone, and social media giveaways. Read more about Easypromos

Wishpond  

54
Marketing and lead generation software
Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more. Read more about Wishpond
Marketing and lead generation software
Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more. Read more about Wishpond

Edgar  

27
Social media scheduling, sharing, & recycling tool
Edgar is a social media scheduling tool that organizes social media updates into a categorized, searchable library for sharing and recycling if content runs out. Read more about Edgar
Social media scheduling, sharing, & recycling tool
Edgar is a social media scheduling tool that organizes social media updates into a categorized, searchable library for sharing and recycling if content runs out. Read more about Edgar

Sniply  

15
Social media conversion optimization & CTA embed tool
Sniply is a social media conversion tool with which marketers can add calls-to-action to any page, & everything they share, including links to articles. Read more about Sniply
Social media conversion optimization & CTA embed tool
Sniply is a social media conversion tool with which marketers can add calls-to-action to any page, & everything they share, including links to articles. Read more about Sniply

Jumplead  

10
Online lead generation & marketing automation
Identify active leads via Twitter. Read more about Jumplead

iContact Pro Automation  

13
Marketing automation with email, workflows & landing pages
Posting content across social channels like Facebook, Twitter, LinkedIn, and Google+. Initiate and join in real-time conversations across social networks. Read more about iContact Pro Automation
Marketing automation with email, workflows & landing pages
Posting content across social channels like Facebook, Twitter, LinkedIn, and Google+. Initiate and join in real-time conversations across social networks. Read more about iContact Pro Automation
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Social Media Marketing Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
76
76
Reviews 18/20
Integrations 18/20
Mobile 16/20
Functionality 17/20
Security 7/20
75
75
Reviews 19/20
Integrations 20/20
Mobile 16/20
Functionality 20/20
Security -/20
67
67
Reviews 14/20
Integrations 11/20
Mobile 14/20
Functionality 17/20
Security 11/20
57
57
Reviews 16/20
Integrations 8/20
Mobile 15/20
Functionality 18/20
Security -/20
56
56
Reviews 20/20
Integrations 5/20
Mobile 13/20
Functionality 18/20
Security -/20
52
52
Reviews 14/20
Integrations 12/20
Mobile 10/20
Functionality 16/20
Security -/20
51
51
Reviews 11/20
Integrations 3/20
Mobile 13/20
Functionality 13/20
Security 11/20
49
49
Reviews 14/20
Integrations 4/20
Mobile 14/20
Functionality 17/20
Security -/20
48
48
Reviews 15/20
Integrations 5/20
Mobile 13/20
Functionality 15/20
Security -/20
46
46
Reviews 15/20
Integrations 4/20
Mobile 12/20
Functionality 15/20
Security -/20
44
44
Reviews 13/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security -/20
44
44
Reviews 12/20
Integrations 6/20
Mobile 13/20
Functionality 13/20
Security -/20
38
38
Reviews 12/20
Integrations 0/20
Mobile 12/20
Functionality 14/20
Security -/20
34
34
Reviews 8/20
Integrations 3/20
Mobile 13/20
Functionality 10/20
Security -/20
27
27
Reviews 9/20
Integrations 3/20
Mobile 4/20
Functionality 11/20
Security -/20

What is Category Leaders?

GetApp’s Category Leaders graphic identifies leading cloud-based software products in the Social Media Marketing software category. If you’re a business owner or decision-maker who is evaluating Social Media Marketing technology options for your company, Category Leaders is for you.

The ranking highlights key factors that small businesses should consider when assessing which software products may be right for them. These factors include user perception (“user reviews”), compatibility with other systems (“integrations”), mobile offerings (“mobile”), technical capabilities (“functionality”), and product security (“security”).

To create each Category Leaders ranking, our research team typically evaluates hundreds of products in any one category. The 10-15 with the highest scores become Category Leaders.

What makes a product eligible for Category Leaders?

Category Leaders is focused on the North American Social Media Marketing software market. To be eligible for inclusion, products must offer a core set of functionality, as determined by our research analysts, who provide coverage of and have familiarity with products in that market. Please see the “Functionality” section below for additional details on the core set of functionality we define for the Social Media Marketing market.

Since Category Leaders is intended to cover the Social Media Marketing market at large, individual analysts use their market experience and knowledge, existing market-based research, and small business software buyer needs analysis to assess an application’s suitability for a given category depending on whether it can reasonably be expected to be relevant to most small business buyers across industries searching for a system with a strong focus on Social Media Marketing capabilities.

In addition, a product must have at least 20 unique user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com, and getapp.com, and those reviews must be published within 18 months of the start of the analysis period. The analysis period for the Q1 2019 Category Leaders update is May 9, 2017 to November 9, 2018.

How are the scores calculated?

An app’s score is calculated using five unique data points, each scored out of 20, resulting in a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews

Review scores are calculated using weighted reviews collected from GetApp and its sister sites, Software Advice and Capterra. This score is based on average user ratings (on a scale from 1 to 5) of how satisfied users are with a product overall. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 20 score.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has. The first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms

Mobile scores are calculated based on the availability of an iOS and Android app. Five points are awarded for the presence of each app, with an additional 10 points awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated on a scale based on the category average for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn’t a native iOS or Android app, the product’s website is assessed using Google’s PageSpeed Insights to measure mobile usability. A score out of 100 is given, then scaled to a score out of 5 for a maximum of 5 points.

Functionality

Functionality scores are assigned based on a combination of two assessments: user ratings and functionality breadth data.

Fifty percent of the score is based on average user ratings on a scale from 1 to 5 of how satisfied users are with the product’s functionality. The scoring includes ratings left within the previous 18-month period; ratings that are more recent are weighted more heavily.

The methodology calculates the percentile ranking for each product relative to all other products in the software category that have qualified for inclusion. That percentile ranking is then translated into a 1 to 10 score.

The other 50% of the score is based on a functionality assessment of the product. For each software category, our research analysts define a core set of features that a product must offer, as well as additional “nice-to-have” common and optional features. For the Social Media Marketing category, we identify the following set of features:

  • Core features: social media integration, multiplatform publication, analytics and reporting.
  • Common features (at least two of the following): social listening, mobile access, content calendar, automated scheduling, social media monitoring, tagging/filtering.
  • Optional features: automated workflow, CRM integration, access roles and permissions, content library, custom URL tracking, content curation.

Products are assessed according to how many of those pre-defined features they offer, and products with more features receive a higher score. We use this data to calculate a product’s percentile ranking, which allows us to determine how products compare relative to one another rather than determine an absolute number.

All told, a vendor can receive up to 10 points based on user ratings and up to 10 points based on the features assessment for a total maximum score of 20 for “functionality.”

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry, supplemented by the expertise of our security research experts. Each answer in the 16-question survey is assigned a point value. The scoring then calculates the percentile ranking for each product relative to all other products in the software category that have qualified for Category Leaders consideration. That percentile ranking is then translated into a 1 to 20 score.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and functionality, respectively.

External Usage Guidelines

Providers must abide by the Category Leaders External Usage Guidelines when referencing Category Leaders content. Except in digital media with character limitations, the following disclaimer MUST appear with any/all Category Leaders reference(s) and graphic use:

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

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