Social Media Marketing Software

Best Comparison List of Vendor Applications & Tools
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171 apps

Buffer  

905
76 pts
Social media management platform
Buffer helps users maintain a consistence presence on social media and drive results on social media. Read more about Buffer

Buffer

76 pts
Social media management platform
Buffer helps users maintain a consistence presence on social media and drive results on social media. Read more about Buffer

Hootsuite  

2,117
75 pts
Social media management & scheduling
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles. Read more about Hootsuite
Social media management & scheduling
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles. Read more about Hootsuite

eClincher   

202
67 pts
Social media management tool for marketing and support
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube...) Read more about eClincher
Social media management tool for marketing and support
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube...) Read more about eClincher

Sprout Social   

381
57 pts
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Small businesses can manage their entire social media presence from a single, intuitive platform. Twitter, Facebook, LinkedIn, Foursquare and more are managed via powerful tools to you listen, engage and grow their audien… Read more about Sprout Socialce - turning social connections into loyal customers.
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Small businesses can manage their entire social media presence from a single, intuitive platform. Twitter, Facebook, LinkedIn, Foursquare and more are managed via powerful tools to you listen, engage and grow their audien… Read more about Sprout Socialce - turning social connections into loyal customers.

Zoho Social  

1,906
56 pts
Social media marketing for growing businesses
Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team. Read more about Zoho Social
Social media marketing for growing businesses
Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team. Read more about Zoho Social

Adobe Marketing Cloud  

150
52 pts
End-to-end digital marketing
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Read more about Adobe Marketing Cloud
End-to-end digital marketing
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Read more about Adobe Marketing Cloud

Agorapulse  

186
51 pts
Social media management for teams and agencies
From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location. Read more about Agorapulse
Social media management for teams and agencies
From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location. Read more about Agorapulse

Salesforce Social Studio  

241
49 pts
Salesforce social media listening
Salesforce Social Studio is a social media listening software that helps businesses discover & analyze conversations about their brand across multiple channels. Read more about Salesforce Social Studio
Salesforce social media listening
Salesforce Social Studio is a social media listening software that helps businesses discover & analyze conversations about their brand across multiple channels. Read more about Salesforce Social Studio

SocialPilot  

298
48 pts
Social Media Scheduling & Analytics Tool for SMBs & Agencies
SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial. Read more about SocialPilot
Social Media Scheduling & Analytics Tool for SMBs & Agencies
SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial. Read more about SocialPilot

Loomly   

311
46 pts
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly

Loomly

46 pts
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly

Statusbrew  

78
44 pts
Social Media Marketing Platform For You
Statusbrew is a unified social media marketing & management platform for publishing content, monitoring conversations, improving ratings, reporting, to help businesses and agencies to get the best ROI for their social campaigns. Read more about Statusbrew
Social Media Marketing Platform For You
Statusbrew is a unified social media marketing & management platform for publishing content, monitoring conversations, improving ratings, reporting, to help businesses and agencies to get the best ROI for their social campaigns. Read more about Statusbrew

PromoRepublic  

117
44 pts
All-in-one social media marketing platform
PromoRepublic is the only social media marketing platform with 100,000+ post ideas for marketers, agencies, franchise & multi-location brands. It automates posting to social and allows to manage your brand reputation by monitoring mentions on Yelp, Google My Business, Facebook, Twitter, Instagram. Read more about PromoRepublic
All-in-one social media marketing platform
PromoRepublic is the only social media marketing platform with 100,000+ post ideas for marketers, agencies, franchise & multi-location brands. It automates posting to social and allows to manage your brand reputation by monitoring mentions on Yelp, Google My Business, Facebook, Twitter, Instagram. Read more about PromoRepublic

Kontentino   

60
38 pts
Social media management tool for agencies & clients
Kontentino is a cloud-based social media management tool, which enables agencies and their clients to plan, review & approve social media content. Read more about Kontentino
Social media management tool for agencies & clients
Kontentino is a cloud-based social media management tool, which enables agencies and their clients to plan, review & approve social media content. Read more about Kontentino

GAIN   

32
34 pts
Collaboration & approval workflow for social media managers
Gain is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN

GAIN

34 pts
Collaboration & approval workflow for social media managers
Gain is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN

Post Planner  

94
27 pts
You'll look like a social media genius
Most marketers struggle to get engagement on social media. Publishing more posts is NOT the solution. You need to publish the RIGHT KIND of posts!  Read more about Post Planner
You'll look like a social media genius
Most marketers struggle to get engagement on social media. Publishing more posts is NOT the solution. You need to publish the RIGHT KIND of posts!  Read more about Post Planner
Social Media Marketing Software Buyers Guide

In the first quarter of 2019, Facebook reported that it had 2.38 billion monthly active users and 2.7 billion people were using at least one of its other products such as Instagram, WhatsApp, or Messenger.

Given the growing popularity of social media, brands naturally market on the various networks and platforms. More than 40% of digital consumers research new brands or products on social networks, while 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others.

For these reasons, it’s important to use the right social media tool to interact with your customers and keep them engaged with your brand. The right solution will help businesses achieve increased sales, higher lead conversions, greater customer loyalty, more revenue, and widespread reputation.

To help social media marketing software buyers make the right decision, we have created this buyers guide with all the important information. Here’s what we’ve included in the guide:

What is social media marketing software?

Social media marketing software is a technology that businesses use to engage existing and potential customers on social media channels such as Facebook, Twitter, and LinkedIn.

From a single dashboard, businesses can create, review, schedule, and post content on their social media channels. They can monitor and track the social media channels for customer conversations, and then engage with these customers to get opinions about various products, services, queries, and concerns. 

The software also helps businesses measure and track the success of their social media marketing efforts and use these insights to improve their marketing strategies. 

What are the types of social media marketing software?

Social media marketing software is available as a standalone suite, best-of-breed application, and even specific function or integration. The software offer features such as analytics, scheduling, and monitoring.

Here are the types of software and its details to help you choose the best-suited one:

  • Social media monitoring: This software will work well for marketers who need a platform to monitor social media conversations and understand customer preferences, interests, likes, etc.

  • Social media analytics: This tool is for users who want to track their social media campaigns and engagement. You can generate visual reports on metrics, such as clicks, opens, and shares, across social media networks on a daily, weekly, and monthly basis. These reports provide insights on user engagement and help businesses improve their social media strategy.

  • Social media content curation: Marketers looking for a tool that allows collaborating on the content for all social media channels can opt for this tool. The features offered here are automated publishing, multi-user collaboration, social publishing workflow management, and automated scheduling.

  • Social media management suite: This tool packages all features, such as post scheduling and publishing, engagement, content curation, keywords and hashtag monitoring, and reports, into one. Marketers who want all these features in a single place for ease of use should choose this option.

Key questions to ask your vendor before you buy: Does my small business need a social media management suite? If yes, what are the different pricing packages for a small business?

What are the deployment options for social media marketing software?

Businesses can opt for on-premise or cloud-based marketing automation software, based on their needs. All marketing automation solutions offer features such as email marketing, content marketing, SMS, and social media marketing. Here are the details and differences between these deployment options:

  • On-premise social media marketing software: This software is deployed on servers located inside the client’s workspace. Usually, businesses need a dedicated IT staff as well as their own hardware and IT infrastructure to manage on-premise software, which makes it a bit pricey for small businesses.

  • Cloud-based social media marketing software: These solutions don’t require additional hardware and offer mobility of work. The software is hosted on the vendor’s or a third-party server. This option is gaining popularity as it can be accessed from any place, any time, on any device.

GetApp.com focuses specifically on cloud or SaaS software options as SaaS products are increasingly becoming the obvious choice for small businesses over on-premise options. SaaS solutions have lower upfront costs, faster implementation time, automatic updates, better scalability, remote work capability, and minimized need for IT staff and real estate. 

Key questions to ask your vendor before you buy: What are the benefits of choosing a cloud-based or on-premise solution for my business size and type?

What are some common features of social media marketing software?

Understanding the software’s features will help you assess your needs, and therefore, choose the right solution. In this section, we have curated a list of features that social media marketing software buyers should explore to understand which solution to purchase.

Social media analytics: Offers real-time analytics to measure the performance of a brand’s reputation in its social media campaigns. Users can get metrics on content engagement, hits, and shares to improve their social media strategy.

Analytics in Loomly

Analytics in Loomly

Content library: Provides a built-in content library for teams to store pre-approved content (textual and graphical) that is to be published on social media channels. Teams can also tag content so that it’s easy to search and retrieve.

Content library with pre-approved posts in Loomly

Store pre-approved posts and collaborate on Loomly

 Keyword filtering: Provides users the best and most relevant keywords that they can employ to ensure maximum impact across demographics and location.

Top keywords and hashtags in Vaizle

Get insights about top hashtags and keywords in Vaizle

 Post scheduling and publishing: Allows users to schedule multiple posts for different social media channels. Users can choose a specific day, time, and channel to schedule the content that has to be published.

Schedule social media posts in eclincher

Schedule and post social media content on eClincher

Key question to ask your vendor before you buy: What are the additional features that you intend to offer in the near future? 

What are some important social media marketing software integrations?

While social media marketing software offers all the functionality that marketers would need for basic marketing efforts, the following advanced tools can enhance these capabilities:

  • Email marketing software: Users can integrate this software to their social media marketing solution for sending marketing emails with clickable social media icons. This can result in improved social media engagement with customers in the long run.

  • Customer relationship management (CRM) software: This integration can offer users detailed insights about customer engagement with their brand. It can help marketers develop customized marketing strategies.

Key questions to ask your vendor before you buy: What are the other integrations that you recommend for my business?

What relevant social media marketing software trend should I be aware of?

Before purchasing social media marketing software, you should find out about the developments in your industry and popular or upcoming trends. Finding out which vendors are innovating their offerings will help you shortlist solutions that use the latest technology. 

After researching the market, here’s an important trend that you should be aware of:

AI to continue revolutionizing social media-based customer service: Capterra says that 53% of small and midsize businesses are using or planning to use AI by 2021-22. Powering social media marketing with AI would lead to improved level of customer service.

When customers interact with brands on social media channels (WhatsApp or Facebook Messenger), brands can use AI to respond within 24 hours. This would allow brands to merge mobile customer service with social media marketing. Customers will appreciate the prompt responses, which is good for building and sustaining a good brand reputation.

Research methodology

We referenced the following documents when creating this guide:

Back to the social media marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

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