Social Media Marketing Software

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171 apps

Sprout Social   

381
57 pts
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Small businesses can manage their entire social media presence from a single, intuitive platform. Twitter, Facebook, LinkedIn, Foursquare and more are managed via powerful tools to you listen, engage and grow their audien… Read more about Sprout Socialce - turning social connections into loyal customers.
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Small businesses can manage their entire social media presence from a single, intuitive platform. Twitter, Facebook, LinkedIn, Foursquare and more are managed via powerful tools to you listen, engage and grow their audien… Read more about Sprout Socialce - turning social connections into loyal customers.

monday.com   

1,820
Project Management Made Easy
monday.com is the simplest way to track & plan your social media projects. Manage, monitor & keep your team in sync in one place. Read more about monday.com
Project Management Made Easy
monday.com is the simplest way to track & plan your social media projects. Manage, monitor & keep your team in sync in one place. Read more about monday.com

ContentCal   

29
Social media planning and publishing tool for agencies
ContentCal is a cloud-based content management system which helps marketing agencies plan and publish social media content. Key features include post scheduling, keyword filtering, collaboration, approval workflows, editing, feedback analysis, and filtered search. Read more about ContentCal
Social media planning and publishing tool for agencies
ContentCal is a cloud-based content management system which helps marketing agencies plan and publish social media content. Key features include post scheduling, keyword filtering, collaboration, approval workflows, editing, feedback analysis, and filtered search. Read more about ContentCal

Salesforce Marketing Cloud   

241
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud

NapoleonCat   

22
Social media management & analytics tool for agencies & SMBs
Social media marketing dashboard for Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. One solution for in-depth analytics, social media inbox, automated reporting, scheduling and publishing. Read more about NapoleonCat
Social media management & analytics tool for agencies & SMBs
Social media marketing dashboard for Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. One solution for in-depth analytics, social media inbox, automated reporting, scheduling and publishing. Read more about NapoleonCat

Cortex   

4
Social media artificial intelligence content platform
Cortex is an enterprise social media marketing solution powered by artificial intelligence and machine learning to help marketers create more engaging content. Read more about Cortex
Social media artificial intelligence content platform
Cortex is an enterprise social media marketing solution powered by artificial intelligence and machine learning to help marketers create more engaging content. Read more about Cortex

SambaSaaS   

6
Marketing automation for franchises, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS
Marketing automation for franchises, and small businesses
SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing, CRM, website builder, shopping cart & more. Read more about SambaSaaS

Metigy   

5
Social media marketing solution for SMBs
Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content. Key features include progress tracking, asset management, budgeting, and customizable reporting. Read more about Metigy
Social media marketing solution for SMBs
Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content. Key features include progress tracking, asset management, budgeting, and customizable reporting. Read more about Metigy

Loomly   

311
46 pts
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly

Loomly

46 pts
Your Simple Social Media Calendar Tool
Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Read more about Loomly

Qualifio   

8
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio

GAIN   

32
34 pts
Collaboration & approval workflow for social media managers
Gain is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN

GAIN

34 pts
Collaboration & approval workflow for social media managers
Gain is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN

HubSpot Marketing   

3,685
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing

TapClicks   

89
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks

eClincher   

202
67 pts
Social media management tool for marketing and support
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube...) Read more about eClincher
Social media management tool for marketing and support
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube...) Read more about eClincher

Chatfuel   

12
Build your bot now, no coding required.
Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required. Read more about Chatfuel
Build your bot now, no coding required.
Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required. Read more about Chatfuel

Raven   

102
Trusted by agencies,media companies, freelancers etc
Raven tools Manage all your twitter, facebook, linkedin, and youtube accounts in one place. Schedule posts. Comment and like from the Raven Tools Dashboard. All the important metrics on things like replies, your reach, followers, retweets, shares, and a host of other metrics. Read more about Raven
Trusted by agencies,media companies, freelancers etc
Raven tools Manage all your twitter, facebook, linkedin, and youtube accounts in one place. Schedule posts. Comment and like from the Raven Tools Dashboard. All the important metrics on things like replies, your reach, followers, retweets, shares, and a host of other metrics. Read more about Raven

Marketing 360   

864
Marketing platform for businesses of all sizes
Marketing 360 is a marketing software company that provides a combination of integrated software & professional marketing services. The platform is designed to give users access to certified digital marketing professionals including marketing experts, developers, writers, designers & video producers… Read more about Marketing 360
Marketing platform for businesses of all sizes
Marketing 360 is a marketing software company that provides a combination of integrated software & professional marketing services. The platform is designed to give users access to certified digital marketing professionals including marketing experts, developers, writers, designers & video producers… Read more about Marketing 360

Reveal   

68
Facebook Ads automation & cross-platform analytics reports
Reveal is a Facebook Ads management tool that automatically boosts, pauses, & adjusts ads based on live performance, including ROAS & Facebook Pixel metrics. Read more about Reveal
Facebook Ads automation & cross-platform analytics reports
Reveal is a Facebook Ads management tool that automatically boosts, pauses, & adjusts ads based on live performance, including ROAS & Facebook Pixel metrics. Read more about Reveal

Improvado   

14
Marketing data aggregation tool
Improvado is a marketing data aggregation tool which allows users to connect a range of marketing platforms and business intelligence tools without developers. Read more about Improvado
Marketing data aggregation tool
Improvado is a marketing data aggregation tool which allows users to connect a range of marketing platforms and business intelligence tools without developers. Read more about Improvado

Criteo   

11
Digital performance advertising for retail E-commerce sites
Specialists in online behavioural merchandising advertising, Criteo delivers highly targeted, real-time, predictive recommendations to retail E-commerce sites. Read more about Criteo
Digital performance advertising for retail E-commerce sites
Specialists in online behavioural merchandising advertising, Criteo delivers highly targeted, real-time, predictive recommendations to retail E-commerce sites. Read more about Criteo

HYPR   

21
Influencer marketing platform for brands and agencies
HYPR is a cloud-based influencer marketing platform, which assists companies and digital agencies with audience analytics and campaign management. Key features include content filtering, contact management, communication, data management and compliance. Read more about HYPR
Influencer marketing platform for brands and agencies
HYPR is a cloud-based influencer marketing platform, which assists companies and digital agencies with audience analytics and campaign management. Key features include content filtering, contact management, communication, data management and compliance. Read more about HYPR

Bitrix24   

383
100% free CRM, collaboration and communication tool suite
Bitrix24 #1 free social brand management and social CRM software used by over 5 million businesses. Bitrix24 CRM works with Facebook(pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype and many others, natively or via Microsoft Bot Framework. Read more about Bitrix24
100% free CRM, collaboration and communication tool suite
Bitrix24 #1 free social brand management and social CRM software used by over 5 million businesses. Bitrix24 CRM works with Facebook(pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype and many others, natively or via Microsoft Bot Framework. Read more about Bitrix24

Sociamonials   

111
Social engagement & management suite
Sociamonials is a B2B social media marketing suite with features for automated publishing, referral & engagement campaigns, social CRM, revenue & lead tracking. Read more about Sociamonials
Social engagement & management suite
Sociamonials is a B2B social media marketing suite with features for automated publishing, referral & engagement campaigns, social CRM, revenue & lead tracking. Read more about Sociamonials

Agile CRM   

339
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM

InviteReferrals   

10
Referral marketing software
InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps… Read more about InviteReferrals
Referral marketing software
InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps… Read more about InviteReferrals
Social Media Marketing Software Buyers Guide

In the first quarter of 2019, Facebook reported that it had 2.38 billion monthly active users and 2.7 billion people were using at least one of its other products such as Instagram, WhatsApp, or Messenger.

Given the growing popularity of social media, brands naturally market on the various networks and platforms. More than 40% of digital consumers research new brands or products on social networks, while 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others.

For these reasons, it’s important to use the right social media tool to interact with your customers and keep them engaged with your brand. The right solution will help businesses achieve increased sales, higher lead conversions, greater customer loyalty, more revenue, and widespread reputation.

To help social media marketing software buyers make the right decision, we have created this buyers guide with all the important information. Here’s what we’ve included in the guide:

What is social media marketing software?

Social media marketing software is a technology that businesses use to engage existing and potential customers on social media channels such as Facebook, Twitter, and LinkedIn.

From a single dashboard, businesses can create, review, schedule, and post content on their social media channels. They can monitor and track the social media channels for customer conversations, and then engage with these customers to get opinions about various products, services, queries, and concerns. 

The software also helps businesses measure and track the success of their social media marketing efforts and use these insights to improve their marketing strategies. 

What are the types of social media marketing software?

Social media marketing software is available as a standalone suite, best-of-breed application, and even specific function or integration. The software offer features such as analytics, scheduling, and monitoring.

Here are the types of software and its details to help you choose the best-suited one:

  • Social media monitoring: This software will work well for marketers who need a platform to monitor social media conversations and understand customer preferences, interests, likes, etc.

  • Social media analytics: This tool is for users who want to track their social media campaigns and engagement. You can generate visual reports on metrics, such as clicks, opens, and shares, across social media networks on a daily, weekly, and monthly basis. These reports provide insights on user engagement and help businesses improve their social media strategy.

  • Social media content curation: Marketers looking for a tool that allows collaborating on the content for all social media channels can opt for this tool. The features offered here are automated publishing, multi-user collaboration, social publishing workflow management, and automated scheduling.

  • Social media management suite: This tool packages all features, such as post scheduling and publishing, engagement, content curation, keywords and hashtag monitoring, and reports, into one. Marketers who want all these features in a single place for ease of use should choose this option.

Key questions to ask your vendor before you buy: Does my small business need a social media management suite? If yes, what are the different pricing packages for a small business?

What are the deployment options for social media marketing software?

Businesses can opt for on-premise or cloud-based marketing automation software, based on their needs. All marketing automation solutions offer features such as email marketing, content marketing, SMS, and social media marketing. Here are the details and differences between these deployment options:

  • On-premise social media marketing software: This software is deployed on servers located inside the client’s workspace. Usually, businesses need a dedicated IT staff as well as their own hardware and IT infrastructure to manage on-premise software, which makes it a bit pricey for small businesses.

  • Cloud-based social media marketing software: These solutions don’t require additional hardware and offer mobility of work. The software is hosted on the vendor’s or a third-party server. This option is gaining popularity as it can be accessed from any place, any time, on any device.

GetApp.com focuses specifically on cloud or SaaS software options as SaaS products are increasingly becoming the obvious choice for small businesses over on-premise options. SaaS solutions have lower upfront costs, faster implementation time, automatic updates, better scalability, remote work capability, and minimized need for IT staff and real estate. 

Key questions to ask your vendor before you buy: What are the benefits of choosing a cloud-based or on-premise solution for my business size and type?

What are some common features of social media marketing software?

Understanding the software’s features will help you assess your needs, and therefore, choose the right solution. In this section, we have curated a list of features that social media marketing software buyers should explore to understand which solution to purchase.

Social media analytics: Offers real-time analytics to measure the performance of a brand’s reputation in its social media campaigns. Users can get metrics on content engagement, hits, and shares to improve their social media strategy.

Analytics in Loomly

Analytics in Loomly

Content library: Provides a built-in content library for teams to store pre-approved content (textual and graphical) that is to be published on social media channels. Teams can also tag content so that it’s easy to search and retrieve.

Content library with pre-approved posts in Loomly

Store pre-approved posts and collaborate on Loomly

 Keyword filtering: Provides users the best and most relevant keywords that they can employ to ensure maximum impact across demographics and location.

Top keywords and hashtags in Vaizle

Get insights about top hashtags and keywords in Vaizle

 Post scheduling and publishing: Allows users to schedule multiple posts for different social media channels. Users can choose a specific day, time, and channel to schedule the content that has to be published.

Schedule social media posts in eclincher

Schedule and post social media content on eClincher

Key question to ask your vendor before you buy: What are the additional features that you intend to offer in the near future? 

What are some important social media marketing software integrations?

While social media marketing software offers all the functionality that marketers would need for basic marketing efforts, the following advanced tools can enhance these capabilities:

  • Email marketing software: Users can integrate this software to their social media marketing solution for sending marketing emails with clickable social media icons. This can result in improved social media engagement with customers in the long run.

  • Customer relationship management (CRM) software: This integration can offer users detailed insights about customer engagement with their brand. It can help marketers develop customized marketing strategies.

Key questions to ask your vendor before you buy: What are the other integrations that you recommend for my business?

What relevant social media marketing software trend should I be aware of?

Before purchasing social media marketing software, you should find out about the developments in your industry and popular or upcoming trends. Finding out which vendors are innovating their offerings will help you shortlist solutions that use the latest technology. 

After researching the market, here’s an important trend that you should be aware of:

AI to continue revolutionizing social media-based customer service: Capterra says that 53% of small and midsize businesses are using or planning to use AI by 2021-22. Powering social media marketing with AI would lead to improved level of customer service.

When customers interact with brands on social media channels (WhatsApp or Facebook Messenger), brands can use AI to respond within 24 hours. This would allow brands to merge mobile customer service with social media marketing. Customers will appreciate the prompt responses, which is good for building and sustaining a good brand reputation.

Research methodology

We referenced the following documents when creating this guide:

Back to the social media marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

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