Social Media Marketing Software

What is Social Media Marketing Software?

Social Media Software main goal is to manage social interactions within group of people with highly scalable tools. Social Media Software typically include: Blogs, Q&A, Wikis, Instant Messaging, Recommendation software, Social Bookmarking or Social Collaboration. Social media software use web-based technologies that allow the creation and exchange of user-generated content. Social Media Software is mainly offered on-demand (SaaS).

Social Media Marketing Software Comparison

Use GetApp to find the best Social Media Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Social Media Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Social Media Marketing Category Leaders Q4 2016

GetApp's quarterly ranking showcases the top 25 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. Hootsuite

Social media management & scheduling
89
15
20
20
20
14

2. Buffer

A better way to share on social media
64
14
16
18
16

3. Zoho Social

Social media marketing for growing businesses
63
20
9
13
4
17

4. Oktopost

Easily manage and measure all of your B2B social media
59
14
16
12
2
15

5. Easypromos

The easiest way to create social media promotions
57
16
10
13
5
13

6. SproutSocial

Social Media Management Software for Business
49
12
16
16
5

7. Agorapulse

The Swiss Army knife of Social Media Managers
48
17
0
13
3
15

8. TINT

The social media display platform used by 45,000 brands
38
11
3
14
2
8

9. TweetDeck

Manage multiple Twitter accounts in a single interface
37
10
3
7
17

10. Percolate

Web & mobile marketing software
37
4
17
13
3

11. Salesforce Radian6

Salesforce social media listening
37
0
14
7
16

12. Falcon.io

Unified Social Media and Customer Experience Management.
34
10
9
12
3

13. Post Planner

You'll look like a social media genius.
33
7
0
0
14
12

14. NetBase

Social media analytics platform
31
13
5
0
2
11

15. Sendible

Social media management and monitoring for business users
31
4
10
14
3

16. Oracle Social Cloud

Social media management software
31
0
0
15
16

17. Clarabridge CX Social

Customer Engagement & Insights for Social Brands
30
8
7
13
2

18. Adobe Social

Social media marketing software for creation, publication and listening
30
7
7
9
7

19. Driftrock Flow

Automate Facebook Custom Audiences
28
10
16
0
2

20. uberVU

The only real-time social media marketing platform that shows brands what they need to know, now.
26
7
3
0
16

21. Allin1Social

Social Media Management and Reporting Platform
24
8
0
0
3
13

22. Spredfast

Social marketing platform for brand management and audience engagement
24
0
7
14
3

23. Social Ads Tool

Facebook Ads Management Platform
23
7
0
13
3

24. Sprinklr

Social media management, social analytics and strategy planning
22
0
5
14
3

25. Lithium

Social Media Management Solutions
22
0
7
13
2
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Social Media Marketing software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.