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Social Media Marketing Software with Drip Campaigns

Last updated: February 2025

Key Features of Social Media Marketing Software

Based on GetApp's analysis of 8682 verified reviews collected between July, 2021 and August, 2024

  • Social Media Integration: Reviewers value centralized management of multiple social media accounts, seamless cross-platform posting, and enhanced marketing efficiency. 96% of reviewers rated this feature as important or highly important.
  • Social Promotion: Users appreciate targeted ad campaigns, advanced audience segmentation, and increased brand visibility through strategic social media promotions. 92% of reviewers rated this feature as important or highly important.
  • Content Management: Reviewers highlight easy scheduling, strategic content planning, and effective audience engagement facilitated by comprehensive content management tools. 92% of reviewers rated this feature as important or highly important.
  • Post Scheduling: Users benefit from planning posts in advance, maintaining consistent content flow, and optimizing posting times across various platforms. 91% of reviewers rated this feature as important or highly important.
  • Automated Publishing: Reviewers like the time-saving aspect of automated scheduling, ensuring timely content distribution and consistent online engagement. 89% of reviewers rated this feature as important or highly important.
  • Multi-Account Management: Users find managing multiple accounts from a single platform convenient, enhancing efficiency and organization for businesses and marketers. 87% of reviewers rated this feature as important or highly important.
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38 software options

HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Constant Contact logo

We deliver success.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Attract, Win, and Grow with Lead Gen & CRM

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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

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iContact logo

Email marketing , automation, and landing page software

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iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

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Bitrix24 logo

100% free CRM, collaboration, and communication tool suite

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Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

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Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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NiceJob logo

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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eclincher logo

The best tool marketers use to get things done on social!

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The Eclincher platform is ideal for all businesses, marketing agencies & enterprises looking to manage and grow their brand/s online. Popular features include publishing, scheduling, visual calendar, social inbox, monitoring & listening, analytics & reporting, auto post queues, free media libraries.

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Octopus CRM logo

Lead generation and management software

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Octopus CRM is a lead management software that helps businesses import LinkedIn profiles of prospects, manage connection requests, send automated greeting messages, and more on a centralized platform. It allows staff members to utilize the built-in dashboard to view prospects with names and designation using the search and filter tools.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Thryv logo

All-in-one management solution built for small business

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Thryv is an all-in-one, cloud-based management platform specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Jobin.cloud logo

All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Zoho Campaigns logo

Simplified Email and SMS Marketing

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Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

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Act-On logo

Growth marketing automation platform

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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

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Adobe Campaign logo

End-to-end digital marketing

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Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard

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Wishpond logo

Marketing and lead generation software

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Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation and marketing software

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emfluence Marketing Platform logo

So intuitive, you'll swear it was built just for you.

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The emfluence Marketing Platform: Streamline your digital marketing with intuitive tools for email, social media, automation, and analytics.

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InTouch Tool logo

Safe and easy LinkedIn automation for lead generation

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Chrome extension to automate LinkedIn connections and messages.

The safest and easiest LinkedIn automation tool - InTouch Tool automates LinkedIn connection requests and message sequences. Perfect for LinkedIn lead generation, prospecting & sales.

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Easypromos logo

Interactive campaigns on any social media network or device

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Use Easypromos to create & manage digital promotions such as games, quizzes, social giveaways, contests, coupon codes, and more. The promotions can be shared on any social network, web, or device. Download contestant data or transfer it to your CRM via API, Zapier, etc. No programming skills needed.

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OutboundEngine logo
Category Leaders

Cloud based email, social media and content marketing tool

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OutboundEngine is a cloud based online marketing solution which creates professional content and helps connect with customers through email and social media

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Kentico logo

CMS, eCommerce and online marketing platform

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Kentico is an out-of-the-box CMS used by large businesses and enterprises for web content management, eCommerce, and online marketing

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