Social Media Marketing Software in Australia

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monday.com   

1,598
Project Management Made Easy
Available in Australia supporting English language. Learn more
Project Management Made Easy
Available in Australia supporting English language. Learn more

Outbrain   

11
Native Advertising Platform
Available in Australia supporting English language. Learn more
Native Advertising Platform
Available in Australia supporting English language. Learn more

Loomly   

135
Your Simple Social Media Calendar Tool
Available in Australia supporting English language. Learn more
Your Simple Social Media Calendar Tool
Available in Australia supporting English language. Learn more

HubSpot Marketing   

3,190
All in one inbound marketing platform
Available in Australia supporting English and 5 other languages. Learn more
All in one inbound marketing platform
Available in Australia supporting English and 5 other languages. Learn more

eClincher   

201
Social media management tool for marketing and support
Available in Australia supporting English and 2 other languages. Learn more
Social media management tool for marketing and support
Available in Australia supporting English and 2 other languages. Learn more

Salesforce Marketing Cloud   

214
Stand out in Your Customer's Inbox
Available in Australia supporting English and 20 other languages. Learn more
Stand out in Your Customer's Inbox
Available in Australia supporting English and 20 other languages. Learn more

AgencyAnalytics   

66
SEO reporting software and marketing tools for agencies
Available in Australia supporting English language. Learn more

EngageBay   

44
Integrated sales & marketing software for growing teams
Available in Australia supporting English language. Learn more
Integrated sales & marketing software for growing teams
Available in Australia supporting English language. Learn more

Criteo   

9
Digital performance advertising for retail E-commerce sites
Available in Australia supporting English and 5 other languages. Learn more
Digital performance advertising for retail E-commerce sites
Available in Australia supporting English and 5 other languages. Learn more

Bitrix24   

276
Free collaboration, communication & management tool suite
Available in Australia supporting English and 10 other languages. Learn more
Free collaboration, communication & management tool suite
Available in Australia supporting English and 10 other languages. Learn more

Agile CRM   

292
Sales and marketing CRM for growing businesses
Available in Australia supporting English and 5 other languages. Learn more
Sales and marketing CRM for growing businesses
Available in Australia supporting English and 5 other languages. Learn more

Reputology   

47
Review management for Google, Facebook and more
Available in Australia supporting English language. Learn more
Review management for Google, Facebook and more
Available in Australia supporting English language. Learn more

iContact Email Marketing  

488
Email marketing & social media marketing software
Available in Australia supporting English language.
Email marketing & social media marketing software
Available in Australia supporting English language.

ProWorkflow  

219
Project Management & Time Tracking For Teams Of Any Size.
Available in Australia supporting English language.
Project Management & Time Tracking For Teams Of Any Size.
Available in Australia supporting English language.

Justuno  

131
Conversion rate optimization platform for digital marketers!
Available in Australia supporting English language.
Conversion rate optimization platform for digital marketers!
Available in Australia supporting English language.

Powtoon  

142
Create animated videos and presentations
Available in Australia supporting English and 1 other language.
Create animated videos and presentations
Available in Australia supporting English and 1 other language.

Yotpo  

140
Reviews & customer content marketing
Available in Australia supporting English and 26 other languages.
Reviews & customer content marketing
Available in Australia supporting English and 26 other languages.

NiceJob  

51
Reputation management with reviews, social & SEO tools
Available in Australia supporting English language.
Reputation management with reviews, social & SEO tools
Available in Australia supporting English language.

NUVI  

57
Visual Intelligence
Available in Australia supporting English language.
Visual Intelligence
Available in Australia supporting English language.

Promo  

38
Social video creation platform
Available in Australia supporting English language.
Social video creation platform
Available in Australia supporting English language.

Universe  

33
Building memories and experiences that last a lifetime.
Available in Australia supporting English and 16 other languages.
Building memories and experiences that last a lifetime.
Available in Australia supporting English and 16 other languages.

YouScan  

14
Social listening platform powered by image recognition
Available in Australia supporting English and 1 other language.
Social listening platform powered by image recognition
Available in Australia supporting English and 1 other language.

ONEsite  

15
Enterprise level social media platform
Available in Australia supporting English and 6 other languages.
Enterprise level social media platform
Available in Australia supporting English and 6 other languages.

IdealPath  

0
Marketing automation with machine learning
Available in Australia supporting English language.
Marketing automation with machine learning
Available in Australia supporting English language.

Zoho Social  

1,634
Social media marketing for growing businesses
Available in Australia supporting English and 5 other languages.
Social media marketing for growing businesses
Available in Australia supporting English and 5 other languages.
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Social Media Marketing Category Leaders Q1 2019

GetApp's quarterly ranking showcases the leading 10-15 Social Media Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about inclusion criteria and scoring.

Score
ReviewsIntegrationsMobileFunctionalitySecurity
76
76
Reviews 18/20
Integrations 18/20
Mobile 16/20
Functionality 17/20
Security 7/20
75
75
Reviews 19/20
Integrations 20/20
Mobile 16/20
Functionality 20/20
Security -/20
67
67
Reviews 14/20
Integrations 11/20
Mobile 14/20
Functionality 17/20
Security 11/20
57
57
Reviews 16/20
Integrations 8/20
Mobile 15/20
Functionality 18/20
Security -/20
56
56
Reviews 20/20
Integrations 5/20
Mobile 13/20
Functionality 18/20
Security -/20
52
52
Reviews 14/20
Integrations 12/20
Mobile 10/20
Functionality 16/20
Security -/20
51
51
Reviews 11/20
Integrations 3/20
Mobile 13/20
Functionality 13/20
Security 11/20
49
49
Reviews 14/20
Integrations 4/20
Mobile 14/20
Functionality 17/20
Security -/20
48
48
Reviews 15/20
Integrations 5/20
Mobile 13/20
Functionality 15/20
Security -/20
46
46
Reviews 15/20
Integrations 4/20
Mobile 12/20
Functionality 15/20
Security -/20
44
44
Reviews 13/20
Integrations 4/20
Mobile 13/20
Functionality 14/20
Security -/20
44
44
Reviews 12/20
Integrations 6/20
Mobile 13/20
Functionality 13/20
Security -/20
38
38
Reviews 12/20
Integrations 0/20
Mobile 12/20
Functionality 14/20
Security -/20
34
34
Reviews 8/20
Integrations 3/20
Mobile 13/20
Functionality 10/20
Security -/20
27
27
Reviews 9/20
Integrations 3/20
Mobile 4/20
Functionality 11/20
Security -/20

Who is the ranking for?

GetApp's Category Leader ranking is for business owners and decision makers looking for a comprehensive list of the leading cloud-based software products in the industry.

The ranking serves as a point of reference highlighting key factors that small businesses should look at when assessing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile compatibility), market presence (media presence), and security features (security).

How are the scores calculated?

An app's score is calculated using five unique data points, each scored out of 20, giving a total score out of 100. The ranking and scoring methodology ensure complete impartiality and independence from any relationships that GetApp has with app vendors.

User Reviews *

Review scores are calculated using reviews collected from GetApp and its sister sites, Software Advice and Capterra. Scores are calculated based on the total number, average rating, and recency of reviews.

The number of reviews and average user rating are scaled against the category average. A weighting is then applied to reward recency of user reviews: reviews written in the last 6 months score up to 10 points, those written between 6 and 12 months ago score up to 6 points, and those more than 12 months old score up to 4 points. These numbers are added together to give a total maximum score of 20.

Integrations

Integration scores factor in a number of variables. Up to 16 points are awarded based on the number of integrations an app has; the first 10 points are awarded based on the number of integrations relative to the category average, while 4 points are awarded based on the number of integrations relative to the leaders in the category. An additional 5 points is awarded for an integration with Zapier, a widely used software integration platform, while an extra point is given for having an open API. The total possible score for integrations is 20 points.

Mobile Platforms *

Mobile scores are calculated based on the availability of an iOS and Android app. 5 points are awarded for the presence of each app, with an additional 10 points being awarded for the number and average rating of reviews in both the App Store and Google Play. These review scores are calculated and scaled against the competition for a maximum of 5 points per platform and an overall maximum score of 20.

If there isn't a native iOS or Android app, the product's website is assessed using Google's PageSpeed Insights to measure mobile usability. The score is returned out of 100, then scaled to a score out of 5 for a maximum of 5 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans that an app has. The number of fans and followers are added together, and each app is scored based on this overall number, compared with others in the category. The first 15 points are awarded for the combined number of followers and fans scaled against the category average, while the final 5 points are awarded for the combined number of followers and fans scaled against the top leaders in the category. These two scores are added together for a total out of 20 points.

Security

Security scoring is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.

* All data points combining calculations for both ratings and reviews are calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against others in the category.