Richard Buckton's profile

Richard Buckton

Richard Buckton verified_user

Performance Marketing Consultant at Rekrmend
London, United Kingdom
Member since 31st of March, 2015
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My bio

Through my company Rekrmend I'm a consultant in paid social and performance marketing. I work with JustSayPlease running white label comparison sites for mobile phones, broadband and pet insurance. I work with many other clients running Facebook and Twitter ad campaigns. After years working in music I caught the online bug at the now-defunct Dial-a-Phone in 2006 and have been working in affiliates, SEO and paid social ever since.

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Driftrock Reviews
Multi-channel Lead Generation Platform

Great time saver  starstarstarstarstar  2015-03-31

I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically.

 Pros

It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift.

 Cons

None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM...

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