Michele Macnab's profile

Michele Macnab

Michele Macnab

Managing Director at Hells Bells Digital
Cape Town Area, South Africa
Member since 6th of September, 2017
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My bio

Crunchy on the outside, chewy on the inside, and will talk your ear off about marketing if you give me half the chance. Luckily it's not all talk. After many years of long service in digital agencies, I've decided to combine what I've learned about the industry, clients, and working with others and go in my own direction as an entrepreneur. The fledgling Hells Bells Digital focuses on full inbound marketing strategy, from getting your online "voice" right and honing it to speak correctly to the right people, to getting your business found online, and your community engaged, and leads and sales flowing in. I have a keen interest in marketing and advertising automation and how that can be used to save time and build relationships, leading to more sales for less effort. Content strategy and user experience are also near the top of my list of passions. Get in touch if you'd like to work with me as a client, partner or colleague.

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Hells Bells Digital

Marketing & Advertising
Privately Held

Current position

Managing Director
Since July 2015
Cape Town Area, South Africa

Opteo Reviews
Google Ads management tool

Excellent Adwords tool for those who want to remain in control of bidding  starstarstarstarstar  2017-09-06


This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.


A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Rating breakdown

starstarstarstarstar  Value for money
starstarstarstarstar  Ease of use
starstarstarstarstar_border  Features
starstarstarstarstar  Customer support

Time used

Less than 6 months

Frequency of use


Likelihood to recommend


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