Since November 2014
We at Usersnap are big fans of Brand24! It allows us to monitor and track social mentions of our brand, as well competitors activities. Since using Brand24 we gained some deep insights on how and where our brand has been used. It works great for tracking facebook, twitter, blog or any other social mention. All in all, it does a pretty good job!
Easy-to-use interface with comprehensive features for tracking and monitoring important keywords and brands Slack integrations
none - there's no real disadvantage of using Brand24, as it allows you to track keywords in the most efficient way possible.
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Make sure to check out their free trial which allows you to easily get started with Brand24