My approach to brand development is informed by my broad experience on both sides of the table – as a consultant and as a marketing executive. I have been a chief marketing officer, advertising executive, brand consultant, board member, public relations and communications leader and fundraiser.
I believe in the power of Brand-led Growth. Unleashing that power can only be achieved by operationalizing brand throughout an organization to deliver an authentic and consistent experience to all stakeholders alike – customers, employees, partners, investors and the community. Brands that people love inspire employees, earn customer loyalty and build company value.
Throughout my career, I have focused on helping organizations drive growth by aligning brand strategy and business goals. I have joined The Velo Group as a partner because I want to ensure that brands Velo helps create are embraced and activated by the companies who work with them.
In an effort to combine what matters to me personally with what I do well, I am on the Board of Directors for the Children’s Museum of the Arts and the Brooklyn Youth Chorus.