Full disclosure: SmartCloud is a Nimble partner and we have been since Nimble was in Beta. it is the CRM we use internally to support our own sales and marketing efforts and I really like it. Nimble has an attractive UI, it is deceptively simple and easy to use but really powerful. It is simply the best prospecting tool that I have ever used.
Nimble is a SOCIAL CRM, it is built around social from the ground up and it gathers and imports contact data from all of the major social networks and your email, reducing the data input you need to do. The new Nimble Smart Widget will build a profile of a contact where ever you find it on the web, on social networking sites or just a name in a blog post, from that fragment of information Nimble builds a complete record of the contact based on their social media footprint, giving you a complete picture of who they are and what they do, and importing them into Nimble is then just a simple one click process.
For organisations and small teams with a longer sales cycle, where the relationship with the customer is the important factor, Nimble is ideal. Companies with a high volume of transactional sales might not find it as appropriate. Reporting could be stronger, but I understand that area of the application should be addressed shortly in an upcoming release. The ability to build a complete profile of a contact on the fly is the real differentiator and I would strongly recommend Nimble.
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