Opal Reviews - Pros & Cons, Ratings & more

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Asana

Airtable

Opal is the planning platform that helps marketing and communications teams bridge the gap between strategy and execution.

Opal

Web-based

iPad

iPhone

Supervisor of Social Media + Communications

Opal is an excellent system for housing and managing social media content. The calendaring capabilities make it excellent for drafting sample posts, seeking approval, and distributing for publication.

Head of Social Media

Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans.

Project Manager 

I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility.

Sr. Account Manager

I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.

I also like that the platform easily integrates with other popular tools.

Social Media Manager

I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization.

Multi-day campaigns can be hard to track. Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly.

Sales and Marketing

I had problems with the pages simply crashing and having to restart to get it working again.

Art Director

Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture.

Manager, Client Experience Digital

I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform.

Great and very intuitive project management tool.

Account Supervisor

Can't think of anything specific that I dislike.

Director, Digital Content Strategy

Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline.

One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue.

Jira

FlowWright

Igloo

The tool helped us a lot with our organization in social media, it is fundamental nowadays

Organizing your social media

Hi James, thank you very much for taking the time to write a review! It's tremendous hearing that Opal is providing visibility and organization on your social media – that is one of the most popular use cases for the platform. In particular, we appreciate knowing that planning and scheduling have been improved by Opal! Please consider reaching out to our support team by emailing support@workwithopal.com to discuss the bugs you've found!
Katie Pocklington, Director of Customer Success


It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team. 

Highly Recommend for Social Media and Task Management

Hi Chirag! Thanks for sharing your thoughts on our platform. We're thrilled to read that using Opal is a great experience, and that managing your social marketing is so much easier now!

Opal visualizes posts/ads for most social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube. If you'd like to plan posts for channels that aren't on this list, please let us know by emailing support@workwithopal.com. I'd be happy to have the product team look into them.

Thank you again for leaving us a review!

Katie Pocklington
Director of Customer Success

Great collaboration tool

Thanks so much for your review, Divyraj! I'm delighted that you're finding Opal so helpful for collaboration and task management.

Our support team typically responds in less than 30 minutes during business hours (8 a.m. to 5 p.m. Pacific Time), so I'd love to hear more about your experience and where we fell short of expectations. I'm also happy to relay any requests for integrations to our product team as they continue evolving the platform.

Thank you again for leaving your feedback, and please reach out if you have a few minutes to share more detail about your interactions with support: opalteam@workwithopal.com

Erynn Baird
Director of Customer Experience

Opal user feedback

Thank you, Isabel, for taking the time to share your experience with Opal. I've passed along your feedback about the way search results return to the Product team, and am hopeful it's a small tweak we can make to improve your experience using Opal. I truly appreciate your input! Thanks for being an Opal customer. 

Katie Pocklington, Director of Customer Success

Great overall, several improvements on performance would be appreciated.

Easy to use, seamless collaboration

Deniz, we really appreciate this feedback! I know my colleagues will be as excited as I am to hear Opal enables seamless collaboration for your team.

I'm noting your frustrations with functionality, but I'd love to gather more details for the product team. I'm particularly interested in your thoughts on performance enhancements. Please reach out directly to your CSM, or feel free to email support@workwithopal.com.

Thank you for taking the time to review Opal.

Katie Pocklington
Director of Customer Success

Nikki Mikolon Opal Review

Hi Nikki, 

Thank you for taking the time to leave a review! I know I speak for the whole company when I say how happy we are that Opal is bringing such visibility to your team. 

I'm very excited to share that the opportunity for planning in Opal without dates is being pursued! Be on the lookout for future updates that remove the requirement of date assignments. 

Thank you again for sharing this thoughtful feedback, and for being an Opal customer! 

Katie Pocklington, Director of Customer Success

Opal is a great tool for your brand! 

Thank you for the review, Christine. Your feedback is greatly appreciated and helpful for the team! I'd love to hear more about sticking points in the approval process and any ideas you have for improvement. We strive to always be better, in both product and service! Please reach out whenever you have a moment: support@workwithopal.com 

Katie Pocklington, Director of Customer Success

Great Editorial Calendar Tool

Hi Cora, 

Thank you so much for taking the time to share your experience with our product and our team. As the head of Customer Success, I'm thrilled to hear your appreciation for the changes we make based on your requests, as customer insights are crucial to our product roadmap. To that point, I'll be sure to pass along your comments on the mobile app. 

We'd love to help you determine the easiest way to see pending approvals using our simplified navigation. Please feel free to reach out to your CSM or Support whenever you have a few minutes to chat: support@workwithopal.com. Thank you again for your review of Opal!

Katie Pocklington, Director of Customer Success

Great product

Thank you for taking the time to share your experience with us, Ana. It's so good to hear that Opal makes managing your social media easier. I've noted your desire for native publishing capabilities with the Product team. 

Thank you again for the 10/10 recommendation. We appreciate you! 

Katie Pocklington, Director of Customer Success

ease of collaboration across cross functional brands is unmatched for time saving / work quality. 

Staple in Social Media Management

We appreciate this remarkable review, Brooklynn! Thank you so much for sharing the value that Opal adds in the world of remote work. Thank you for your support and feedback!  

Katie Pocklington, Director of Customer Success

Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals.

Opal is a useful tool for project collaboration and social media marketing

Rachel, thank you for your feedback! It's so great to see you're using Opal to visualize your social media content through the lens of your customers. Your input is important to us, and I appreciate you taking the time to write this review. 
   
Katie Pocklington, Director of Customer Success

The best way to organize content across channels!

Hi Morgan, 

Thank you for the outstanding 5/5 overall rating! We're so happy to hear you're finding value in the approval process and our dynamic presentations. We do have a great search feature that helps users find past content, but if this isn't accomplishing what you need, I'd love to hear how we can improve. 

We look forward to continuing to work with you! Thanks for being an Opal customer. 

Katie Pocklington, Director of Customer Success

It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar.  

Almost There

Hi Paige, 

Thank you for taking the time to share your experienceit is truly important to us. I'll be sure to pass along your feedback, and I encourage you to reach out directly to Support (support@workwithopal.com) when you encounter a recurring issue. We strive to continuously improve Opal, and user input is crucial to that mission. 

Thanks for the opportunity to support you, and for being a customer. 

Katie Pocklington, Director of Customer Success

Awful product

Overall, a pretty good tool

Thank you, Libby, for your 5/5 overall quality score! We're glad to see you're benefiting from our planning platform. We will be sure to pass along your feedback on asset viewing to the team in hopes of finding a solution for you. Thank you again for taking the time to leave us your input and for being an Opal user. 

Katie Pocklington, Director of Customer Success

Great resource!

Madelaine's Review

Thank you for taking the time to leave us a review, Madelaine! We're excited to see that you find the content and copy layout user-friendly and helpful. Our Customer Success team would love to help you discover the ways to find approvals faster in the dashboard. Feel free to schedule a time with your CSM or reach out to support@workwithopal.com. Thank you for taking the time to write a review and for being an Opal customer. 

Katie Pocklington, Director of Customer Success

Opal Visualizes Integrated Brand Marketing Plans

Thank you, Ad, for your review! We appreciate your valuable input and the validation that Opal can help visualize planning in a way spreadsheets simply cannot. We will also take into account your feedback on the learning curve and need for training during onboarding. In the meantime, if you need additional training please feel free to connect with us at support@workwithopal.com. Thank you again for taking the time to provide feedback and for being an Opal user! 

Katie Pocklington, Director of Customer Success

Opal for Social Media

Thank you for taking the time to leave a review, Mercedes! It's great to hear how easy it is to visualize content in Opal. We continue to push ourselves to be the visual planning calendar for teams. I will make sure to pass along your feedback to our product team regarding the glitches you have experienced when porting to Sprinklr. Thank you again for your input and for being an Opal customer! 

Katie Pocklington, Director of Customer Success 

Pretty Good

Gail, thank you for taking the time to share your feedback with us. We love that you see value in having the entire team in Opal. Opal is  the single source of truth for so many teams, which drives consistency across the market. Our goal is to make Opal easier to navigate and more efficient, and would like your help in doing so. Our Customer Support team can work with you to ensure you are getting the most out of the platform (support@workwithopal.com). If you would like to help shape the future of Opal, please reach out to schedule a time that works for you. Thank you again for your input and we look forward to working with you more. 

Katie Pocklington, Director of Customer Success

Great and very intuitive project management tool

Thank you for the awesome review, Jess! While I wish you had a better onboarding experience, it's great to hear you were able to jump right into the platform and get to work. We always like to keep our users informed on tips, tricks, and webinars via the Opal app itself. We also have product newsletters, and monthly emails from Customer Success, so be on the lookout for continued support from us. Thank you again for taking the time to provide your input and for being an outstanding Opal user! 

Katie Pocklington, Director of Customer Success 

Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,[SENSITIVE CONTENT], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience. 

Opal is our one and only

Lauren, thank you so much for leaving us 5 stars! First I want to thank you for the compliments to your Customer Success ManagerI've passed them along to her and up to leadership.

And on behalf of the whole team here, it's so meaningful to read how Opal has revolutionized the way you work. Staying on top of outreach for multiple brands and channels is no small feat, and we love knowing our platform makes it easier for teams like yours!

Thanks again for taking the time to share your experience.

Erynn Baird
Director of Customer Education

Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans. 

Enterprise Social Media - Workflows and Calendars

Kelley, thank you for taking the time to leave such a thoughtful review. I love hearing that Opal helped your team pivot to remote work, making content management and approvals easier. And on behalf of the Customer Success and Product teams, thank you for the kind words about our support and UI design. I'll certainly share your compliments, along with your feedback about iOS vs Android.

Thank you for being a customer!

Donna Schultz
Sr. Director Customer Success

I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs.

With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. 

Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use.

Content marketing source of truth for uniting teams and campaigns

Thank you for this thorough and thoughtful review, Joe. It's wonderful to know Opal helps your team deliver content faster and with greater accuracy, and that our customer service meets expectations with customization, onboarding, and reporting. As the head of Customer Success at Opal, I truly appreciate this feedback about my team.

Thanks again for taking the time to share your experience. 

Donna Schultz
Sr. Director Customer Success

Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch! 

Opal Admin/User 

Thank you for leaving us a 5-star review, Angelic! It's wonderful to know your team is able to move faster, with better visibility and collaboration, because of Opal. I know I speak for everyone here when I say your kind words about our product and customer service are greatly appreciated. And I'll be certain to pass along your suggestion for due dates!

Thanks for being a customer!

Donna Schultz
Sr. Director, Customer Success

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