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AppFolio Property Manager vs SimplifyEm Comparison

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Overview

Category Leaders

AppFolio supports modern residential, commercial, student housing, and HOA property managers with online portals and automated...

SimplifyEm is a property management platform for property managers, landlords and real estate investors who want to automate...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

1.40

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.2K

388

93

35

24

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.1

122

5

4

3

2

1

63

34

11

6

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

We love the constant features that are being added regularly. The ability for owners and tenants having their own portal is great.
Appfolio is a great software where we can keep track of all of the properties we manage. It has great functionality and features to keep track of all of the important information we need.
This software is just amazing. I work in the property management industry, and this software makes it so simple to manage all of our client's portfolios effectively and easily.

Pros

Best for keeping expenses in a good place and running general reports. I like that the receipts for each expense can be loaded for easy access.
Because I paid for a lifetime membership at the lower tier, I can say that it suits my business needs just fine. I would recommend this to anyone looking for a great solution to their PM business.
It's very simple to use and priced great. Their representatives are very knowledgeable and responsive.

Cons

With everything being automated the lack of a quick response from a human can be frustrating. The vacancy advertising link is also very frustrating.
The transition was the worst experience we have had transitioning software and it's creating a lot of operating difficulties.
Would prefer if the tenants had pop up warnings and info when they are report in maintenance.

Cons

The company automatically charged us for 3 ADDITIONAL YEARS after to did not renew our subscription. That's over $300 for a service we no longer needed.
I have to close the browser and log in again. The problem doesn't go away when I log back in.
I explained I was leaving the next day for Asia and would be gone for over a month and I was not taking a laptop. There was no way I could test the product until after I returned some 40 days later.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features108
  • ACH Payment Processing
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Add & Edit Photos
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Audit Trail
  • Background Screening
  • Bank Reconciliation
  • Billing & Invoicing
  • CRM
  • Calendar Management
  • Cash Flow Management
  • Client Portal
  • Comment Library
  • Commercial Inspections
  • Commercial Leases
  • Commercial Property Management
  • Committee Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Credit Card Processing
  • Credit Check
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Deal Management
  • Document Management
  • Document Storage
  • Dues Management
  • Electronic Payments
  • Electronic Signature
  • Email Marketing
  • Email Templates
  • Event Calendar
  • Event Scheduling
  • Expense Tracking
  • Fee Collection
  • File Management
  • Financial Management
  • Financial Reporting
  • For Commercial Real Estate
  • For Investors & Traders
  • General Ledger
  • HOA Violation Enforcement
  • Income & Balance Sheet
  • Inspection Management
  • Insurance Management
  • Invoice Management
  • Late Fee Calculation
  • Lead Management
  • Lease Management
  • Lease Origination
  • Lease Tracking
  • Maintenance Management
  • Maintenance Scheduling
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Management
  • Mobile Access
  • Online Payments
  • Owner Portal
  • Payment Processing
  • Portfolio Management
  • Property Database
  • Property Management
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recurring/Subscription Billing
  • Reminders
  • Rent Tracking
  • Repair Estimates
  • Report Summary
  • Reporting & Statistics
  • Reporting/Analytics
  • Residential Inspections
  • Residential Leases
  • Residential Properties
  • Retail Leases
  • Role-Based Permissions
  • SMS Messaging
  • Self Service Portal
  • Summary Reports
  • Task Management
  • Task Scheduling
  • Tax Management
  • Template Management
  • Templates
  • Tenant Portal
  • Tenant Tracking
  • Third Party Integrations
  • Transaction History
  • Transaction Monitoring
  • User Management
  • Vacancy Management
  • Vendor Management
  • Video Support
  • Website Integration
  • Website Management
  • Work Order Management
  • Total features57
  • ACH Payment Processing
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Add & Edit Photos
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Audit Trail
  • Background Screening
  • Bank Reconciliation
  • Billing & Invoicing
  • CRM
  • Calendar Management
  • Cash Flow Management
  • Client Portal
  • Comment Library
  • Commercial Inspections
  • Commercial Leases
  • Commercial Property Management
  • Committee Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Credit Card Processing
  • Credit Check
  • Customer Database
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Deal Management
  • Document Management
  • Document Storage
  • Dues Management
  • Electronic Payments
  • Electronic Signature
  • Email Marketing
  • Email Templates
  • Event Calendar
  • Event Scheduling
  • Expense Tracking
  • Fee Collection
  • File Management
  • Financial Management
  • Financial Reporting
  • For Commercial Real Estate
  • For Investors & Traders
  • General Ledger
  • HOA Violation Enforcement
  • Income & Balance Sheet
  • Inspection Management
  • Insurance Management
  • Invoice Management
  • Late Fee Calculation
  • Lead Management
  • Lease Management
  • Lease Origination
  • Lease Tracking
  • Maintenance Management
  • Maintenance Scheduling
  • Member Database
  • Member Directory
  • Member Portal
  • Membership Management
  • Mobile Access
  • Online Payments
  • Owner Portal
  • Payment Processing
  • Portfolio Management
  • Property Database
  • Property Management
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recurring/Subscription Billing
  • Reminders
  • Rent Tracking
  • Repair Estimates
  • Report Summary
  • Reporting & Statistics
  • Reporting/Analytics
  • Residential Inspections
  • Residential Leases
  • Residential Properties
  • Retail Leases
  • Role-Based Permissions
  • SMS Messaging
  • Self Service Portal
  • Summary Reports
  • Task Management
  • Task Scheduling
  • Tax Management
  • Template Management
  • Templates
  • Tenant Portal
  • Tenant Tracking
  • Third Party Integrations
  • Transaction History
  • Transaction Monitoring
  • User Management
  • Vacancy Management
  • Vendor Management
  • Video Support
  • Website Integration
  • Website Management
  • Work Order Management

Integrations

  • Total integrations8
  • AvidXchange
  • Birdeye
  • BombBomb
  • Brokermint
  • Contactually
  • DocuSign
  • Funnel
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Maps
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Outlook
  • QuickBooks Online Advanced
  • Stripe
  • Xero
  • Zapier
  • dotloop
  • Total integrations1
  • AvidXchange
  • Birdeye
  • BombBomb
  • Brokermint
  • Contactually
  • DocuSign
  • Funnel
  • Gmail
  • Google Analytics 360
  • Google Calendar
  • Google Maps
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Outlook
  • QuickBooks Online Advanced
  • Stripe
  • Xero
  • Zapier
  • dotloop

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Best product for your money

Reviewed 6 years ago

After working in the property management industry and dealing with software like Appfolio, I know the impact of a good software in the day to day operation in my new job as an investor of 8 apartment rentals.

Pros

Online rent payments Tenant and vendor reports, income and expense reports, rent roll, etc

Cons

Parking fee and any other fees have to be compiled in one rent payment. Does not allow to break it up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Simply amazing!

Reviewed 8 years ago
Pros

The software is easy to understand and use. It seems like a Property Manager has designed it to make our work more simply (thus, SimplifyEM). The vendor is always ready to help and answer questions with patients and knowledge. They are a world of knowledge.

Cons

Information gathering could be more detailed. Landlord, tenant, managers all accessible, and name/title of unit could coincide with the owner of the property rather than unit # or company name.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

New user of SimplifyEm

Reviewed 2 years ago

As a long time Property Manager opening my own firm I was looking for an affordable Property Management software system that can grow with me, yet have all the functionality that I need now and later handle many properties as my business grows. I need user friendly for me and my owners and tenants. With good and understandable reports and statements for myself and my owners.

Pros

Very easy to use...user friendly. Does everything I need. Not alot of extraneousness.

Cons

It would be nice if the Security Deposits were not shown in the tenant balance. It needs to be a separate item when shown with the tenant info. Late fee needs to be able to be a fixed amount OR a % of the rent since leases allow for a % of rent amount.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

SimplifyEm Review

Reviewed a year ago

I’ve been very satisfied with it so far to be honest. It’s been a pleasure using it and it's super intuitive. I do property management professionally with another company and I use this for my personal business and this is more intuitive and easy to figure out. Again they are able to create any clarity if there are any issues or questions.

Pros

The ease of use is the best. Compared to Quickbooks, they aren’t a property management platform, you have to massage it into a property management platform and Simplifyem is built for property management. The look, feel, and tabs are all spelled out for and designed for property management whereas Quickbooks is not.

Cons

I don’t have a lot, and it's super minor. I would love to be able to track HOA violations. I cannot find any major pet peeves. If there's anything I can't figure out, SimplifyEm is always there to help.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

User-friendly and essential software

Reviewed 4 years ago

Very good intuitive property management software for any size portfolio.

Pros

Very cost effective especially for small business. You don't pay for additional features on as needed basis as opposed to paying high monthly price for thing you do not use. Good customer service support

Cons

Too many little popup notifications of additional features. Initial navigation was a bit cumbersome.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Can be used anywhere

Reviewed 5 years ago

On top of everything SimplifyEm is a web-based software and can be used from anywhere with access to Wi-Fi. I recommend the software to property managers and any owner of a rental property.

Pros

SimplifyEm makes tracking rent and payments simple. It has made it easy for me to collect rents online and monitor all my property expenses in one place. I can store lease agreements so I can access them easily in the application. I use it to send email to my tenant, provide them with any notices. I like rent reminders and ability to track maintenance requests.

Cons

I wish I could use the application offline. Some of the forms like lease agreements, notices to quit, notice to pay can be accessed offline but I cannot do data entry offline.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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SimplifyEm

Fine basic services but BUYER BEWARE

Reviewed 2 years ago

Was a decent program but we will go with a company that has ethical business practices for our property management needs.

Pros

Simplify 'em was easy to use and integrated well with our property management system.

Cons

The company automatically charged us for 3 ADDITIONAL YEARS after to did not renew our subscription. That's over $300 for a service we no longer needed. BUYER BEWARE.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Free for your first property!

Reviewed 6 years ago

Being a new income property owner, I was overwhelmed by the cost of other platforms. SimplefyEm was easy to use, had all of the features of the others, and allowed me free access on my first rental property. I will be upgrading soon!

Pros

Free for one property Low monthly rates for multiple properties Ability to bill tenants and accept ACH Document storage

Cons

Could be a little easier to navigate.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SimplifyEm

Used for the last 8 Months

Reviewed 6 years ago
Pros

The telephone response to questions about use of the product is excellent.

Cons

There are a few glitches in the software such as the inability to split expenses over more than one property without having to make the division allocation and then pull up each property and make the entry. I have asked why they will not modify the program which is basically from an old Quicken Property Management program but they have told me there is not a great demand for this. I wonder if the users even know of the possibility???

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

A Huge Time Saver!

Reviewed 5 years ago

This is the perfect app for someone who needs a place to track tenant information and leases while keeping a history of past tenants and what work orders and requests have been submitting while consolidating expenses. The tracking of all tenant communication in one place makes so easy to lookup information and avoid any miscommunication and legal issues.

Pros

As a property owner, SimplifyEm has decreased my workload and saved time. I can easily see work orders and expenses at a glance while collecting payments and see all tenant communication in one place. I like how I can set up rent reminders to invoice my tenant every month automatically. This has helped get rent on time every month. SimplifyEm has freed up my time and streamlined my property management tasks into a manageable process so that I spend less time on managing property.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SimplifyEm

GOOD CUSTOMER SERVICE

Reviewed 5 years ago
Pros

All documents can be saved in the software for each property. A monthly cash flow report is emailed automatically. Customer service department will walk you through the steps to enter property information or rents/security. They will also contact you even if you reach out after hours or have communicated via email.

Cons

Needs consistent use to remember how to enter payment or additional information. everything else works very well

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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SimplifyEm

Very easy to use at low cost

Reviewed 4 years ago
Pros

I really like on how fast you can learn to use the tool and add your first property in less than 5 minutes.

Cons

It has some limitations compared to thinks like Quicken where you can easily add things like general expenses.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

USER FRIENDLY PROPERTY MANAGEMENT SOFTWARE

Reviewed 6 years ago

I have only had this program a short time but I have really enjoyed it. They make everything user friendly and you can set up your chart of accounts as you go along.

Pros

User friendly program, so easy to use and understand and my property owners like it because they understand everything i list on there for them

Cons

None yet

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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SimplifyEm

A set up for managing property

Reviewed 5 years ago
Pros

Basic set up makes it easier to use some may not like it. The price point is much better than the bigger and better managing software out there.

Cons

Not many bells and whistles with this software set up. Just a basic set up not many features as the other softwares for managing property out there.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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SimplifyEm

SimplifyEm - First Time User

Reviewed a year ago

Overall my experience has been pleasant. In the beginning, I feel like the salesperson and trainer moved very quickly explaining the features and it's hard to retain a lot of the information. However, I've always been able to contact customer service and receive a quick response via email. The customer service is pretty great and again, it is a positive feature for this company

Pros

In the beginning, some of the features were not as intuitive as I thought they should be, but I've always been able to contact customer service and receive a quick response via email. Now that I have been using the platform for a few months, I find it a lot easier to navigate. Not to mention, the price is very affordable especially for someone like me with only a few properties and they have great customer service.

Cons

It would be nice if there was a mobile app available for both iPhone and Android. It's not very easy viewing the website from a mobile phone. Also, it was a little challenging for my tenants to set up. My tenants had a lot of questions and I literally had to search YouTube for videos. It would be nice if a setup video or something is sent when the tenant signs up. Or, if the owner/property manager is trained to walk the tenant through the process

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

SimplifyEm Simplified My Life

Reviewed 5 years ago

I am an accidental owner of rental property, and SimplifyEm has truly made it easy.  The ability to easily track all of the information and being able to generate a tax report at the end of the year has taken the fear of failing a tax audit.  It has reduced my paperwork significantly, and there are fewer errors as SimplifyEm keeps track of every aspect of the management of our property. 

Pros

SimplifyEm allows property managers and landlords to keep track of a multitude of their responsibilities including work orders and repairs, rent/lease payments, lease documents, create invoices, track deadlines, and many more features.  SimplifyEm also allowed me to send emails, rent reminders, rent receipts, and notices.  SimplifyEm’s ease of use is one of its best features.  The interface makes it intuitive to use to even those like me who aren’t experts in technology.  The software seamlessly works with Excel and QuickBooks, so you can export to those programs easily if necessary.

Cons

Initially, when I started using the software, I had to call support couple of times. They were quick in answering my questions or responding to me on weekends. I wish they would add phone support over the weekend as some of us like to catch on some work on weekends.  SimplifyEm has many features such as work orders that are not of value to a property owner like me. If there is a way to hide these features, it will make the application even more easy to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SimplifyEm

SimplifyEm Review

Reviewed 3 years ago

I really liked this software and it was a close second to Rentec Direct. I chose Rentec Direct because of the maintenance capability, rent paying and marketing aspects that was a good fit for our portfolio. Also, Rentec Direct was a little cheaper in price but after the demo, I would have been happy with Simplify Em too!

Pros

I was demo-ing property management software everyday for 2 weeks. It came down to Simplify Em and Rentec Direct. I loved them both and fit our needs as a small start up company.

Cons

Not all the features are user friendly but the customer service dept quickly and efficiently handled all issues!

Vendor response

Hi Patti, thank you for taking the time to leave us a review. We are the most affordable, full featured property management software starting at $10/month for managing 10 units and are known to be easiest to use. We have maintenance and work order tracking, online payments, and rental advertising as well. We are pleased to hear that you are happy with the customer service you received. We've noted your feedback and forwarded it. Best, SimplifyEm Team

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Great software, Why over pay?

Reviewed 6 years ago

Simplifyem is a wonderful property management software and it's very affordable. I would recommend it for anyone who's just starting out, without a staff and needs to get more organized.

Pros

Easy to use, affordable, excellent customer support, tenant, and owner's reports

Cons

Doesn't have smartphone access at this time

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Easy to use property management software

Reviewed 5 years ago

If you aren’t tech savvy and want to save time each month, this software will help you a lot. I like it as it has made property management job easy.

Pros

Simplifyem is a simple and straightforward property management software. Everything is categorized in sections so you’ll never get confused especially if you’re not tech savvy like myself. It’s easy to set everything up and doesn’t take long. There’s a bunch of reports and I love how they’re so easy to run. At the end of the month, I can quickly send out owner statements. I also send out...

Cons

None, software works as expected and the functionality is easy to use which will be of a benefit to non tech savvy users

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SimplifyEm

For the non-bookkeeper types

Reviewed 5 years ago

My bookkeeper has everything in Quickbooks, but I have no idea how to get a meaningful report. This program makes it easy to see how each and every property performs.

Pros

Ease of use. I am a visual type person. Tracks everything and gives me relevant reports. Let's me see which properties are the better performers and helps me fine tune the others.

Cons

Not all functions are obvious. I've had to call tech support a few times, but they were great at walking me through it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Great program for organizing!

Reviewed 5 years ago

This is exactly what I was hoping to find when I set in search of a property management program. Everything is fairly easy to use and customer service is just a phone call away.

Pros

Saving so much time especially with accounting.

Cons

Takes a bit to learn, but a call to customer service fixes everything.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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SimplifyEm

SimplifyEm - Great support for newcomers to property mgmt

Reviewed 5 months ago

It's still a bit early and because I'm very busy juggling many things, I would say that I feel I have the right software solution for my overall accounting needs for managing our investment property.

Pros

It has be their customer support. I've had many questions and made some errors in setting up my first property. The staff @ Simplifyem has been excellent at providing guidance - special shout out to Alex, who's been very patient and helpful!

Cons

There've been a couple of situations where I felt there could have been easier ways to resolve or reverse some bad choices in set up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

SimplifyEm met all my property management needs

Reviewed 5 years ago

As a vendor that offers free training and also support through the phone and via email, SimplifyEm support is very easy to contact. It has helped me get organized and automated right away to fit my specific needs.

Pros

SimplifyEm has been the answer for managing my residential rental properties. Because it is a web-based application via the Internet, I can access it from anywhere, anytime. As a property manager, I have automated tracking income and expenses on each of my properties, charging fees, handling tenant balances, collecting payments online, and communicating with tenants through tenant portals and notices....

Cons

SimplifyEm’s accounting module manages accounts payable and receivable and monitors any recurring charges along with a complete transaction history. I use QuickBooks for payroll and can easily export other transactions. I use the banking feature so I can print checks, access bank accounts, perform reconciliations, view bank balances. I had to adjust the margins.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

A very pleased customer of SimplifyEm

Reviewed 7 years ago
Pros

Software is comprehensive and easy to use. I've never experienced such great vendor support. Can't say enough good things about the support. Not only do they know the software inside and out but they seem to know the property management industry and thus have provided several good tips on setting up the worksheets etc.

Cons

I will need to reach to find something I dislike. Perhaps a more robust report generator so I can do a bit more customized reporting.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SimplifyEm

Great product for my smaller Property Management Business

Reviewed 6 years ago

This is the third Property Management Software system I have used. It is by far the easiest to use, and does everything I need. I would recommend for anyone with properties up to 100 units. If you are a smaller company this is by far the best product!

Pros

Ease of use Great Support Offers everything I need to work with my Tenants, and Owners Fantastic Value

Cons

I have been using this product for about 3 months. So far I do not have any negatives. Suggestion for future upgrades. Allow more detailed Tenant Information to be entered.