Firepoint Pricing, Features, Reviews & Comparison of Alternatives

Firepoint

All-in-one real estate CRM & conversion suite

4.29/5 (24 reviews)

Firepoint overview

What is Firepoint?

Firepoint is an all-in-one real estate CRM and lead conversion suite that provides real estate agents, brokers, loan officers, and team leads with a single solution to help keep organizations of all sizes connected and productive. Users are able to manage the entire client lifecycle as well as streamline team and client communication, create and run targeted campaigns, manage client relationships, and get business performance insights. Users can also build a custom IDX real estate website using plug-and-play templates to optimize lead capture and conversions.

Firepoint’s CRM enables users to manage leads from the second they arrive into the system, up to post-close follow-up tasks. The system's ‘Lead Ponds’ feature helps increase conversion using 'Early Bird' (shark tank) and second chance conversion ponds with instant lead notifications. Users are able to organize, segment, and group leads, as well as add custom tags in order to quickly locate them using the search tool and filters. Streamlined client and team communication features helps professionals stay in touch with leads through detailed lead pages that display when and how a team member has contacted the client.

Firepoint enables users to build a custom IDX website to optimize lead capture and conversions using built-in, plug-and-play templates. Custom sites can be styled to reflect the organization’s brand, and can include personalized team, blog, and testimonial pages. Firepoint allows users to combine multiple MLS’s into a single home search tool on the site, with quick MLS data refreshes which display new real estate listings every 15 minutes. Clients can save their personalized searches and get results based on their views and favorites.

Firepoint’s Google Premier Partner lead generation experts help organizations create and run targeted, scalable ad campaigns by learning which neighborhoods, property types, and price points the user is after. In-depth reports and feedback with cost-per-click analytics help to show which ads are working and help users to optimize campaigns.
www.firepoint.net

Pricing

Starting from
$175/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Firepoint screenshot: Track costs to know the true ROI, including data such as point of entry and conversion time See Why Agents Love FirepointFirepoint screenshot: Optimize lead capture and conversions with a custom IDX website that reflects the look and feel of the brandFirepoint screenshot: Provide leads with personalized search results based on filters, as well as their own views and favoritesFirepoint screenshot: View all overdue and upcoming tasks and stay on top of leads via the dashboardFirepoint screenshot: Edit property listings by entering information such as price, number of bedrooms and bathrooms, add photos, select colors, and moreFirepoint screenshot: Drill down capabilities help users to see trends resulting from coachingFirepoint screenshot: Get real-time updates of all team activity, including emails, recorded calls, and tasks

Firepoint reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.1
  4.3
  4.4
Jennifer Stalcup

We work with over 200 agents and Firepoint by far is one of the easiest to use platforms available.

Used daily for 2+ years
Reviewed 2017-11-19
Review Source: Capterra

Pros
Very simple to get someone set up and working. Even those agents who don't like CRM's or technology in general can navigate the system relatively easily. For those that want more, Firepoint is able to be customized regardless of how many custom pages you want, how big your team is or how many clients you have.

Cons
The only negative I can think of would be to be able to implement their list of upcoming features now (since I am not patient).

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Lainie Ramsey

Comparable system to more expensive options with better customer service.

Used daily for 1-2 years
Reviewed 2017-11-17
Review Source: Capterra

Pros
We have been using Firepoint for more than a year now. We came from a much more expensive system and have found Firepoint to be just as good, if not better. The customer service we receive from our Account Manager and all the other staff at Firepoint far exceeds any of the other companies we work with. We also like that they are continually improving our system to make it as robust as possible. We look forward to working hand in hand with Firepoint for many years to come!

Cons
We would like to see the system be more robust. Firepoint is still a startup, and we look forward to seeing how it grows in the future.

Rating breakdown

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Ease of use
Features
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Mark Sloat

Keep Moving and Save Your Time and Money

Used daily for 6-12 months
Reviewed 2020-02-27
Review Source: Software Advice

For the price, there are so many better options out there when you start getting into the $500-$700/mo price point. I felt like I was beta testing their program and providing basic feedback that should have already been implemented. After severing my subscription and providing direct feedback as to why I was leaving, they still grabbed the last payment per "Our policy" they said. Spending some time exploring other options before signing up for this one. If this was the only CRM I have used, then I might think it was okay, but it's not and it isn't. I signed up with the goal of doubling. my production from 40 to 80 sales per year. Instead I dropped slightly as I tried to "make it work".

Pros
Like many CRM's, FirePoint offers an IDX Dashboard showing most active shoppers, integration with multiple platforms, and pre-created drip plans. There is a transaction management component, but it's not the most intuitive.

Cons
As I became more familiar with the software, I noticed lots of opportunities. In fact, Firepoint created a forum to collect agent feedback and improve to software, but in 6 months, I didn't see any action on their part. A few opportunities I saw using the software: Cannot add profile client photos, the system does not automatically sync with email to track history, website design through Firepoint is dated and no way to track site metrics, no document storage, batched .csv uploads have to be emailed to them to upload (no straight through processing) and the layout made it hard to get a high level over view of transactions in escrow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Thom Dallman

This product has been the best system for our business!

Used daily for 2+ years
Reviewed 2017-11-18
Review Source: Capterra

Pros
We switched over a few years back from another big platform and have been extremely happy! The cost savings and the usability of the system has made it totally worthwhile for the change. Our agents love using it and find it so user friendly. The reporting funtions help me keep agents accountable as well as track our marketing budgets.

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Ease of use
Features
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Jason Bramblett

One of the best crm I have used in our 20 years in business..

Used daily for 2+ years
Reviewed 2018-07-26
Review Source: Capterra

Pros
Very professional team. The customer service is some of the best we have experienced in the past 20 years in real estate.

Cons
We have no complaints. My team would like features released faster, however every feature that is released works, from my perspective a proper working system is better than a fast product launch.

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Firepoint pricing

Starting from
$175/month
Pricing options
Subscription
View Pricing Plans

Firepoint - for Individuals & small teams: starting at $175 per month (includes 2 user seats)

Ignite - for medium & large teams: starting at $350 per month (includes 5 user seats)

Each additional user is $50 per month.

Firepoint features

Activity Dashboard
Activity Tracking
Automatic Notifications
Contact Database
Email Notifications
Reporting & Statistics
Search Functionality
Task Management
Template Management

API (48 other apps)
Accounting Management (47 other apps)
Contact Management (59 other apps)
Document Management (52 other apps)
Document Storage (49 other apps)
Electronic Payments (45 other apps)
Lead Management (40 other apps)
Reminders (45 other apps)
Self Service Portal (40 other apps)
Third Party Integration (42 other apps)
Work Order Management (43 other apps)

Videos and tutorials

Additional information for Firepoint

Key features of Firepoint

  • Client / property matching
  • Client database
  • Listing management
  • Property database
  • Client / property matching
  • Property alerts
  • Real-time updates of all team activity
  • Drill down capabilities to see trends
  • Client call recording
  • Email management
  • Transaction management
  • Lead source reporting
  • ROI reporting
  • Native mobile app for iPhone & Android
  • Multiple lead ponds & accountability
  • Distribute leads to full team for first come first serve
  • Preloaded customizable drip email campaigns
  • Mass emails
  • Task to calendar events
  • Email & text templates
  • Email verification
  • Lead distribution pause (per agent)
  • Reverse search
  • Robust lead distribution tool
  • Client-facing website with full IDX support
  • Search full MLS criteria
  • Seller landing page (lead generator)
  • Home valuation page (lead generator)
  • Blog
  • Customizable website pages
  • Facebook OAuth
  • Lead imports
  • Pay per click (PPC)
  • Call recording (communications package)
  • Single line dialer & texting (communications package)
  • Data extractions
  • Industry relevant webinars
  • CRM
  • Agent task management
  • Lead progress tracking
  • Direct messaging with team members
  • Customizable notifications per team member
  • Personalized search results based on page views & favorites
View All Features

Benefits

Create a custom IDX search site for optimized lead capture using plug-and-play templates and enable clients to personalize and search searches, and get results based on views.

Firepoint’s Google Premier Partner lead generation experts help organizations create targeted ad campaigns with in-depth reports and feedback to optimize results.

Get real-time updates on all team activity, including emails, recorded calls, and tasks including a detailed lead history, with team accountability.

Connect existing platforms into Firepoint’s CRM to save time on client communication and create customizable notifications per team member.

Drill down capabilities enable users to monitor trends and get detailed business reporting, and track costs to know the organization's true ROI.