Firepoint Features

Firepoint

All-in-one real estate CRM & conversion suite

4.29/5 (24 reviews)

Firepoint Feature Summary

  • Client / property matching
  • Client database
  • Listing management
  • Property database
  • Client / property matching
  • Property alerts
  • Real-time updates of all team activity
  • Drill down capabilities to see trends
  • Client call recording
  • Email management
  • Transaction management
  • Lead source reporting
  • ROI reporting
  • Native mobile app for iPhone & Android
  • Multiple lead ponds & accountability
  • Distribute leads to full team for first come first serve
  • Preloaded customizable drip email campaigns
  • Mass emails
  • Task to calendar events
  • Email & text templates
  • Email verification
  • Lead distribution pause (per agent)
  • Reverse search
  • Robust lead distribution tool
  • Client-facing website with full IDX support
  • Search full MLS criteria
  • Seller landing page (lead generator)
  • Home valuation page (lead generator)
  • Blog
  • Customizable website pages
  • Facebook OAuth
  • Lead imports
  • Pay per click (PPC)
  • Call recording (communications package)
  • Single line dialer & texting (communications package)
  • Data extractions
  • Industry relevant webinars
  • CRM
  • Agent task management
  • Lead progress tracking
  • Direct messaging with team members
  • Customizable notifications per team member
  • Personalized search results based on page views & favorites

Competitor Feature Comparison

Activity Dashboard
Activity Management
Activity Tracking
Alerts / Escalation
Automatic Notifications
Bulk Send
Call Recording
Campaign Management
Click Tracking
Client Management
Contact Database
Contact Management
Customer Database
Customer History
Customer Profiling
Customizable Branding
Data Import
Data Synchronization
Data Verification
Design Management
Drip Marketing
Email Alerts
Email Distribution
Email Marketing Management
Email Notifications
Email Templates
Follow-up Scheduling
Inbox Management
Instant Messaging
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Mobile Integration
Monitoring
Multiple User Accounts
Pipeline Management
Progress Reports
Progress Tracking
Real Time Notifications
Real Time Updates
Referral Tracking
Reporting & Statistics
SMS Integration
Sales Reporting
Search Functionality
Task Management
Template Management
Transaction History
Trend Analysis
Website Integration
Website Management
Visit WebsiteCompare App
Activity Dashboard
Activity Management
Activity Tracking
Alerts / Escalation
Automatic Notifications
Bulk Send
Call Recording
Campaign Management
Click Tracking
Client Management
Contact Database
Contact Management
Customer Database
Customer History
Customer Profiling
Customizable Branding
Data Import
Data Synchronization
Data Verification
Design Management
Drip Marketing
Email Alerts
Email Distribution
Email Marketing Management
Email Notifications
Email Templates
Follow-up Scheduling
Inbox Management
Instant Messaging
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Mobile Integration
Monitoring
Multiple User Accounts
Pipeline Management
Progress Reports
Progress Tracking
Real Time Notifications
Real Time Updates
Referral Tracking
Reporting & Statistics
SMS Integration
Sales Reporting
Search Functionality
Task Management
Template Management
Transaction History
Trend Analysis
Website Integration
Website Management
Visit WebsiteCompare App
Activity Dashboard
Activity Management
Activity Tracking
Alerts / Escalation
Automatic Notifications
Bulk Send
Call Recording
Campaign Management
Click Tracking
Client Management
Contact Database
Contact Management
Customer Database
Customer History
Customer Profiling
Customizable Branding
Data Import
Data Synchronization
Data Verification
Design Management
Drip Marketing
Email Alerts
Email Distribution
Email Marketing Management
Email Notifications
Email Templates
Follow-up Scheduling
Inbox Management
Instant Messaging
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Mobile Integration
Monitoring
Multiple User Accounts
Pipeline Management
Progress Reports
Progress Tracking
Real Time Notifications
Real Time Updates
Referral Tracking
Reporting & Statistics
SMS Integration
Sales Reporting
Search Functionality
Task Management
Template Management
Transaction History
Trend Analysis
Website Integration
Website Management
Visit WebsiteCompare App

Mobile apps

iOS App


8 reviews

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


11 reviews

Firepoint Feature Reviews

22 reviewers had the following to say about Firepoint's features:

Mark Sloat

Keep Moving and Save Your Time and Money

2020-02-27

After severing my subscription and providing direct feedback as to why I was leaving, they still grabbed the last payment per "Our policy" they said.

Pros

Like many CRM's, FirePoint offers an IDX Dashboard showing most active shoppers, integration with multiple platforms, and pre-created drip plans.

Cons

A few opportunities I saw using the software: Cannot add profile client photos, the system does not automatically sync with email to track history, website design through Firepoint is dated and no way to track site metrics, no document storage, batched .csv uploads have to be emailed to them to upload (no straight through processing) and the layout made it hard to get a high level over view of transactions in escrow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Software Advice
Helpful?   Yes   No
Read more
Angela Cimen

Firepoint review

2018-08-31

Pros

Easy to use, great customer support, transparent, defined drip campaigns are already in there, a lot of work is getting provided by the vendor.

Cons

No "storage space" online so documents can't be saved....

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Rick Smenner

I check out of Firepoint's competitors and decided to go with them. It was great decision for me.

2017-11-17

It is helping me grow my business

Pros

The PPC management team is very knowledgeable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike Aqrawi

Horrible CRM

2020-02-21

They were not willing to correct the issue and admit blame for spamming my gmail account .

Pros

The sign up process and sales team sold us very well

Cons

They were NOT able to help with lead assignment of property searches. They charged the fee and the searches were all set up wrong.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Software Advice
Helpful?   Yes   No
Read more
Frank Ortiz

It's been ok, but not great. Should be more powerful.

2018-05-09

It got me started on CRM's and knowing what I need when I get a new one. It's good for now, but I don't see having a team and still using it.

Pros

The cost is the biggest pro, however I would pay alot more for a more robust system. The automatic lead distribution.

Cons

Needs an app, even though it can be done from the mobile browser.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more
William Mitchell

Absolutely the best CRM and Website for the Real Estate Industry for the money!

2018-07-18

Customer support is fantastic. I have one person assigned to me "Mo" and he takes care of all of my needs!

Pros

CRM is top tier and has great functionality. They take feedback and improvement suggestions and implement them.

Cons

There are some cross checking and dashboard work that I would like to see improved but I have also suggested these points to them and they are working to make it happen.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
ANGELA BRASIER

Great for leads

2019-10-31

Our office uses Firepoint for our agents to get extra leads. Great for mailings, and phone leads

Pros

Can see everything for all of your agents in the Dashboard Sets tasks to follow up great auto reply's

Cons

Can see everything for all of your agents in the Dashboard As with all systems, not all leads are real

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Julianne Lesniak

Used for a real estate team

2020-01-07

Customer service is very good and I never had a problem reaching them or getting help

Pros

Colorful and easy to use for new agents

Cons

Too many steps to make to complete tasks compared to other systems

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark Pattison

Phenomenal CRM with IDX. Worth every penny.

2018-05-11

Very easy to manage my teams leads.

Pros

I like that they are always adding features but on a calculated time frame. Other CRMs I have used were always adding new features but still had glitches they never fixed. I love using Firepoint.

Cons

The only feature I wish we had was a pond account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Curtis Lee

I've used FP for a year now. Where's a nice product it is very limited and not progressing quickly.

2018-05-11

Pros

Ability to record calls and texts.

Cons

Inability to search for homes and sent to client from backend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Amanda Goss

Easy to Use and No Issues thus far

2018-09-27

Pros

I have only been using Firepoint for a few months now but it was an easy enough software to self-teach. It's affordable for the features offered and the one experience I have with a customer service representative was pleasant.

Cons

I can't complain much with the price-point. Overall pleased.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Tyler Park

Essential system for anyone in the Real Estate Industry

2019-12-06

Helps with tracking and provides a wide array of customizable options.

Pros

This program is extremely well designed even for people that have difficulties with technology and have not run into any problems.

Cons

It would be much better however if it was possible to track new features that will potentially be implemented and if updates came sooner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jennifer Richardson

Love using this platform. We came from Boomtown and hated how we couldn't customize.

2018-05-08

ability to customize how we track our clients.

Pros

Love the ability to fine tune it to how we prefer to use it. Customer support is top notch. I also like the ease of data entry.

Cons

I suppose I wish it had an auto save function and that you didn't have to respond to emails through the software but you could through gmail.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Thom Dallman

This product has been the best system for our business!

2017-11-18

Pros

Our agents love using it and find it so user friendly. The reporting funtions help me keep agents accountable as well as track our marketing budgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Siddesh Raj

Very appealing software.

2018-05-29

Pros

This is a great accounting software suitable for medium and small business and its looks are very appealing with bright colors and stylish fonts.

Cons

This has some limitations and some times you have to do repetitive work again and again such as marking lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Jason Bramblett

One of the best crm I have used in our 20 years in business..

2018-07-26

Pros

The customer service is some of the best we have experienced in the past 20 years in real estate.

Cons

My team would like features released faster, however every feature that is released works, from my perspective a proper working system is better than a fast product launch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

As a CRM, this is a great tool

2018-05-10

Amazing tracking ability as well as customizable options

Pros

It is easy to use and the support team is fantastic, very responsive.

Cons

And not having expense tracking capabilities.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lainie Ramsey

Comparable system to more expensive options with better customer service.

2017-11-17

Pros

The customer service we receive from our Account Manager and all the other staff at Firepoint far exceeds any of the other companies we work with.

Cons

We would like to see the system be more robust. Firepoint is still a startup, and we look forward to seeing how it grows in the future.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Supreeth Siddaraju

Great software

2018-05-21

Pros

Its is a Fantastic software with very user friendly experience and with awesome call recorder and texts with is good.

Cons

Also if I want my assistant to send email on my behalf, he cant.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Lacey Lehman

Fantastic experience, very user friendly!

2018-05-11

Pros

The functionality, ease of use, and the fact that if any suggestions are made on how to improve usability or the client experience, there is a team who will take those suggestions to heart and implement changes.

Cons

This really is a tough one for me to answer because any challenges or frustrations I've had in the past, there have been changes made to implement so it is very user friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lexi Taylor

THE BEST CRM! Our team and admin love it

2018-05-14

Pros

So easy to use, many automated features, each agent has their own login.

Cons

Can't think of anything, we love everything about it! If there ever was anything I'm sure customer support would be happy to help!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
stephen Price-Lyall

Firepoint

2018-03-14

Simple Brilliant

Pros

Outstand software as soon as we start to set the system up it was so easy and simple to use. very user-friendly and clear setup process. once set up it made our whole business Real Estate sales process better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more