Email marketing is not dead. In fact, according to a recent report by Gartner, marketers believe that it’s still one of the best ways to drive digital commerce.
But what good is email marketing without a mailing list?
While it’s not always the simplest undertaking, growing your mailing list is an important part of the email marketing process. It can also be made a lot easier with the right integrations. Popups, banners, and opt-in forms are all fair game (and effective) when it comes to growing your mailing list. Specifically, if you’re using a CMS like WordPress, there are many free email plugins that can help with your email marketing efforts to build up your mailing list from molehill to mountain-sized proportions.
Since the WordPress Plugin Directory is a bit difficult to sort through, I’ve compiled a list of the mostly highly rated, free email plugins for WordPress.
Below is the list, based on each plugin’s number of reviews and average ratings in the WordPress Plugin Directory.
Note: While all of these plugins are free, many have premium options that offer more features and functionality.
Main functions: Newsletter creation, email tracking, list builder
Rating:4.7/5 (634 reviews)
Aptly named The Newsletter Plugin, this out of the box solution for WordPress offers features for creating newsletters, tracking sent emails, and growing your mailing list.
Unlimited subscribers and emails
Tracking and reports
Drag and drop newsletter creator
Automated newsletters with customizable themes
Pricing: The free version includes unlimited subscribers and sends, basic reports, access to the support portal, and an HTML theme editor. Upgrading to the Blogger plan costs $39 a year and includes things like email automation, SMTP service integration, and installation on three websites. The Agency plan runs $119 for the year and includes unlimited websites and one-on-one support.
Main function: Opt-in forms
Rating:4.8/5 (134 reviews)
Coming from a suite of products that includes embeddable forms and newsletter creation, Icegram is the opt-in form option to help gain subscribers.
12 different opt-in forms ranging from popups and overlays, to badges and ribbons
Targeting and retargeting
A/B testing with various messages
Reporting and insights including impressions and conversions
Pricing: The free version of Icegram will support 1 site for an unlimited number of campaigns, with 4 different opt-in form types (popups, action bars, toast notifications, and messenger), and integration with email marketing software. Three additional pricing plans ranging from $9 to $147 a year will given you more sites, forms, and templates.
Main functions: Email newsletter and list builder
Rating:4.7/5 (179 reviews)
Coming from the creators of Icegram, Email Subscribers is a list builder and newsletter creator to help maintain and grow email marketing efforts.
Subscription forms and widgets
Automatic emails to subscribers when new blog posts are published
HTML newsletter editor
User permission controls
Import or export subscriber list
Pricing: Free! All of the features in Email Subscribers are free without the need for upgrades.
Main function : Opt-in forms
Rating:4.7/5 (147 reviews)
MailMunch is designed to help you grow your subscribers with opt-in forms including popups, embeds, top box, scroll box, and sidebars.
A/B testing of themes and pop-up designs
Targeting directed at specific pages for better list segmentation
Analytics showing the highest converting forms
Entry and exit forms
Pricing: The free version of MailMunch offers unlimited forms for 1 site, page level targeting, and integrations with other email marketing software. From there, you can go up to the Gold, Silver, or Agency plan, ranging from $6.30 to $34.40 a month, offering more sites, reporting, and priority support.
Main function: List building
Rating:3.8/5 (271 reviews)
Part of a suite of solutions to help grow web traffic, SumoMe includes a list builder for email marketing, as well as share buttons and heat maps.
Pre-designed and highly customizable popup templates
Optimized for mobile
Pricing: SumoMe and its apps, including the List Builder, are free for up to 1 website with basic features like exit popups and some customization. Upgrading to Pro stars at $29 a month and will get you more features including A/B testing, additional templates, and access to integrations.
If you’re looking for a specific email marketing solution that offers WordPress integration, check out some of the options below. All offer free plugins with a subscription to their services:
SendinBlue - create email subscription forms, manage contact lists, and edit and send email campaigns.
If you want to refine your email marketing efforts, take a look at some of the top email marketing solutions on GetApp.