Integrations are the key to ensuring your business extracts the most value from its CRM software and data. Without integrations, your CRM exists in a silo—unable to communicate with other data and applications that are essential to nurturing customer relationships and increasing conversions.
Software vendors often tout the breadth and variety of integrations their CRM software offers. However, not all integrations have the same barriers to entry. While many are low-effort undertakings that require limited technical expertise, others are far more specialized and complex. Determining which CRM providers make integrating with their software as smooth and straightforward as possible is a subjective, incredibly difficult undertaking.
But don't worry: GetApp has access to 1,000,000+ reviews and lists 40,000+ software products. To help you make a more informed software purchasing decision, we dug into our data to see how people feel about integrations for popular CRM solutions. GetApp has identified five CRM with the most positive user sentiment toward integrations, represented by an average sentiment score for each product.
Think of the sentiment score as a numerical representation of how people describe software in their reviews. The score is a rating of how positive the comments for a product or the features of a product are. Positive reviews get a higher score, neutral reviews a lower score, and poor reviews get a negative score—all on a scale from 1 to 10.
Presented in a descending order, here are the top five products with the most positive customer sentiment toward integrations across all reviewed CRM solutions.
Copper CRM was built for G Suite users, and the reviews reflect this. Most reviewers mention smooth and comprehensive integration with G Suite however, the 3% of reviews that had negative sentiment mentioned feeling restricted by the lack of integrations beyond Google's product offerings.
This CRM was built for G Suite, and likely isn't a good choice if your business doesn't rely heavily on Google's software offerings. Copper CRM describes itself as having a strategic partnership with Google, and is regularly one of the first to offer integration with new G Suite tools.
Daylite was specifically designed to integrate with Apple's hardware and software ecosystem. If your business relies on Apple's mail, contacts, and calendar software for communication and scheduling, this CRM might be a good choice. Most reviewers focused on the benefits of powerful integrations with Apple software however, the 3% of reviews with negative sentiment mentioned that Daylite doesn't offer a browser based interface for accessing the CRM without an iPhone, iPad, or Mac.
This CRM is squarely targeted at businesses that operate entirely within Apple's hardware and software ecosystem. If colleagues or collaborators use a different operating system, or do not always have access to an Apple device, Daylite CRM is not an ideal choice for your business.
Streak CRM is designed to be integrated with Gmail. It is built directly into Google's mail platform. Most reviewers mentioned the seamless integration with Gmail, and appreciated that they didn't have to navigate to a separate application to log and track sales activity.
This is another example of CRM software that targets a specific niche. Users specifically looking for a CRM with Gmail integration to track sales workflow should consider trying Streak. If your current or future communication channels are likely to extend beyond Gmail, consider a more robust CRM.
Nimble offers a broad variety of integrations including Gmail and Office 365 however, most reviewers mentioned social media integrations as a strength. If your business relies on Gmail but also needs to integrate with social networks like LinkedIn, Facebook, and Twitter consider trying Nimble.
How well Nimble will work for your business depends on the specific integrations you require. The 4% of negative users complained that integration with some social media platforms, as well as other software, was limited. It is important to make a list of essential integrations before making a software purchase.
Bitrix24 is one of the most full featured CRM on our list, and reviewers mention a broad variety of integrations including email marketing, social media, Gmail and more. Additionally, some reviewers mentioned the Bitrix24 marketplace where users can find integrations for dozens of popular applications.
This CRM is marketed as a “100% free" solution targeting small businesses. The company offers CRM, communication, project management, contact center, and website building software. The free CRM tier allows for up to 12 users, unlimited contacts, and up to 5GB of cloud storage.
If you're interested in more information about free software, view our free CRM software comparison here.
To be considered for inclusion in this report, we required 20 or more unique reviews mentioning “integrations" or related terms.
The products listed in this report had the highest percentage of positive mentions of customer support of eligible products.
To calculate sentiment score, we looked at the specific mentions of integrations in each review and analyzed the terms used to describe integrations. We then scored each term on a scale of 1 – 10, with 10 being the most positive, 5 being neutral, and 0 being the most negative. The score for each snippet was the sum of all descriptive terms in the snippet. Snippet scores were then averaged for the product to determine average sentiment score for the product.
When comparing the average sentiment score of a product to the average score for the entire category, the product's score was removed for accuracy.
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