8 min read
Sep 29, 2020
Email marketing

3 Email Marketing Tools That Offer Smooth Integrations (According to Users)

Using real user reviews, we’ve determined the top three email marketing tools based on how easily they integrate with other types of software.

C.C.
Collin CoueySenior Content Writer

Choosing the best email marketing software for your business can save you and your team time and effort, so make sure you’re signing up with the best option for your business.

Finding an email marketing tool that integrates with your current software is a great place to start. We’ve analyzed thousands of real user reviews to see what they have to say about email marketing software and integrations.

After narrowing down to the top three, we calculated a “sentiment score” for each product.

What is a sentiment score?

Think of the sentiment score as a numerical representation of how real users of the software rate and review it. The score is a rating of how positive the comments for a product or the features of a product are. Rave reviews get a higher score, lukewarm reviews a lower score, poor reviews get a negative score—all on a scale of one through 10.

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The 3 best email marketing tools when it comes to integrations

Presented in alphabetical order, here are the top three products with the highest integration sentiment scores across all reviewed email marketing software solutions.

Product Integration sentiment score (out of 10)
Constant Contact 6.30
Mailchimp 6.26
Mailjet 6.32
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Constant Contact

Sentiment score: 6.30 (out of a possible 10)

Mentions of integrations in reviews: 51

Percent of mentions that are positive: 72%

Constant Contact is a cloud-based software provider which provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer base and nurture relationships. 

A few key features in Constant Contact are email marketing, event marketing, social campaigns and reporting, survey management, and offer management. These are all available either independently or as part of an integrated suite called the Constant Contact Toolkit. Businesses pay a monthly subscription to gain access to these features.

Constant Contact’s email marketing application allows businesses to import customer data from spreadsheets or email clients, such as Gmail and Microsoft Outlook. 

Users rave about how easy it is to integrate their customer database with Constant Contact as well as how easy it is to integrate the software into their existing software stack.

Constant Contact’s integration sentiment score

Compared to the average email marketing software solutions reviewed, Constant Contact is ahead of the competition with a 6.30 out of 10, which is above the average.

The sentiment score for Constant Contact (out of a possible 10) as compared to all other products.

The breakdown of sentiments show that 72% of reviewers found their experience with Constant Contact to be positive when it comes to integrations with other systems. The large amount of neutral comments is likely due to integrations either not being a high priority for some users or that users had no issues, positive or negative, when it came to integrations.

Want to learn more about what Constant Contact has to offer you? Check out more insights and detailed reviews here.

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Mailchimp

Sentiment score: 6.26 (out of a possible 10)

Mentions of integration in reviews: 753

Percent of mentions that are positive: 72%

Mailchimp is a cloud-based email marketing platform that allows you to create, send, and analyze email and ad campaigns. Users will get transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, and be able to manage subscribers and un-subscribers. Additionally, users can create custom templates or choose from pre-made templates and campaigns.

Mailchimp is a freemium option. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. 

The software integrates with web services such as your online store or customer database. 

Users praise how easy it is to integrate with social media, their customer relationship management software (CRMs), their email database, and other online marketing tools they use.

Mailchimp’s integration sentiment score

Like the software solutions above, we looked at all the reviews that mentioned integrations and compared that to all other email marketing software solutions.

Mailchimp’s impressive sentiment score edges out the average payroll software solution based on the number of positive comments they receive about integrations. With a total of 753 mentions, having such a high score is no small feat.

The sentiment score for Mailchimp (out of a possible 10) as compared to all other products

After doing a deep dive into what each comment says about Mailchimp and integrations, we found promising statistics. 72% of reviewers had nothing but positive things to say. The high percentage of neutral comments likely indicates users didn’t have any issues, positive or negative, when it came to integrating Mailchimp into their software stack. Users found that integrating with their current software stack or other marketing tools made Mailchimp easy to use and helpful.

If you want to find out more about what Mailchimp brings to the table or read reviews yourself, take a look at their profile page. Mailchimp is also on GetApp’s Category Leaders list this year.

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Mailjet

Sentiment score: 6.32 (out of a possible 10)

Mentions of integrations in reviews: 21

Percent of mentions that are positive: 86%

Mailjet is a cloud-based email marketing platform that helps small to large businesses create, manage, send, and optimize email marketing. 

Primary features of Mailjet include a dedicated workspace, role-based user permissions, customizable templates, activity logs, automated workflows, and scheduling. Additionally, it offers email segmentation that allows users to group customers based on name, gender, past purchases, interest, and behavior to facilitate sending targeted communication.

Mailjet integrates with various third-party applications such as Zapier, Magento, Microsoft Azure, Google Cloud, Segment, and Salesforce and is available as a per month subscription pricing.

The reviewers praise Mailjet’s easy-to-use application programming interface (API) and how quickly they were able to set up integrations in order to begin sending emails quickly.

Mailjet’s integration sentiment score

To find out how reviewers feel about Mailjet’s integrations, we look at how often integration was mentioned in reviews.

With 6.32 out of 10, Mailjet outpaces the average email marketing software solution sentiment score, which means reviewers have found integration to be easy and efficient.

The sentiment score for Mailjet (out of a possible 10) as compared to all other products

When reviewed, Mailjet users responded overwhelmingly positive when it came to integrations. With 86% of users mentioning integrations positively, it’s by far the most positively reviewed of the three solutions.

To find out what other reviewers are saying about Mailjet, take a look here.

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Additional resources for your software search

Our email marketing guide has information on common features, side-by-side product comparisons, and market trends to get you started on your buyer journey.

Each year we release an email marketing Category Leaders list, and this year Mailchimp made the list. Check it out here.

Methodology

To be considered for inclusion in this report, we required 20 or more unique reviews mentioning “integration” or related terms.

The products listed in this report had the highest percentage of positive mentions of integration of eligible products.

To calculate the sentiment score, we looked at the specific mentions of integration in each review and analyzed the terms used to describe integration. We then scored each term on a scale of one to 10, with 10 being the most positive, five being neutral, and zero being the most negative. The score for each snippet was the sum of all descriptive terms in the snippet. Snippet scores were then averaged for the product to determine the average sentiment score for the product.

When comparing the average sentiment score of a product to the average score for the entire category, the product’s score was removed for accuracy.

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