Black Friday 2017 statistics: eCommerce and mobile trends for the holiday weekend
8 min read
Nov 24, 2017

Black Friday 2017 statistics: eCommerce and mobile trends for the holiday weekend

Here are some Black Friday 2017 statistics to help you make sense of the holiday shopping weekend from LoveShopping's Black Friday infographic research.

Josh WardinContent Analyst

The markets are bracing for what is expected to be yet another record-breaking shopping weekend.

Between Black Friday and Cyber Monday, shoppers are expected to hunt down the best deals in the market and drive billions of dollars in sales over a three-day period that has become a staple of American culture.

According to market data from LoveShopping, 2016 was a record-breaking year for the sector, with US consumers spending over $12.8 billion between Thanksgiving Day and Cyber Monday.

Here are some of the top Black Friday 2017 statistics to help you make sense of the holiday shopping weekend online from LoveShopping’s Black Friday infographic research.

Total online sales projections

The year on year growth rate for online black Friday shopping has been growing at a steady 21.6 percent.

Black Friday, in 2016, managed to generate the United States an e-commerce revenue of over $3.34 billion.

With sales and eCommerce adoption reaching new heights, many are predicting similar growth in 2017. Current 2017 Black Friday sales predictions have the total sales figures expected to grow by 5.39 percent over last year, generating $3.52 billion in revenue. Thanksgiving Day eCommerce is expected to swell by 6.22 percent, believed that it will reach $2.05 billion up from $1.93 billion in 2016.

The biggest winner between the two, however, is expected to be Cyber Monday.

A growth rate of about 9.45 percent is expected and sales revenue totaling over $3.81 billion is expected to be cashed-in this year, up from $3.45 billion in 2016. A side note: 2016’s Cyber Monday was the biggest day for online sales in US history and much the same is expected this year. Expect a new all time record for e-commerce to be set this Cyber Monday.

Number of shoppers online for Black Friday

In 2016, 108.5 million Americans shopped online during Black Friday, and an additional 35 percent of in-store shoppers checked prices on Amazon as they shopped.

This year, in 2017, the sector is expecting 156 million total shoppers, who will likely be spending, on average, about $295.33 each. This is up from $289.19 spent on average per shopper in 2016.

Both the total number of expected shoppers and the average spend per shopper is expected to rise in 2017. This is mainly due to higher e-commerce adoption rates and people looking to the online sector to beat the in-person crowds.

Mobile shopping is expected to rule 2017

The one sector that is expected to completely blow away its 2016 numbers is the growing mobile e-commerce sector.

Mobile spending has been steadily on the rise for the last few years, and this 2017 is expected to be the first year that mobile sales will be bigger and greater than desktop sales revenue. On Black Friday of 2016, a total of $1.2 billion was spent from mobile alone. That number is expected to jump to approximately $1.4 billion in 2017.

Thanksgiving Day sales are expected to rise from $771 million to $850 million on mobile and Cyber Monday sales are expected to surpass $1.24 billion, up from $1.07 billion a year ago. Mobile usage is growing and so are the spending habits of the masses, as they turn more and more to their mobile phones and tablets to do their holiday shopping and hunting for the best deals available online.

The top online stores for 2017

The top online stores for 2017 are predicted to be Walmart, Amazon, and Target.

In 2016, Amazon led the pack with 7.95 million visitors and now more of the same is expected in 2017. Walmart had the second highest visitor numbers online in 2016, with 4.15 million visitors. BestBuy, with nearly 3.75 million visitors, finished third. Target, which finished fourth, is expected to rise up in position and increase their eCommerce visitors significantly this 2017, from the 2.85 million they had in 2016.

Additionally, in 2016, Amazon offered over 35 days of Black Friday priced shopping and is expected to stretch out their Thanksgiving shopping campaigns similarly in 2017.

Apple, which rounded out the top five most visited stores online, will be hard-pressed in 2016 to repeat last year’s results, as sluggish demand for its latest products is expected to hamper its revenue projections and visitors to their site this season.

The deals just keep getting bigger and better

The deals have been getting bigger and better, year on year. In 2016, the trends showed that retailers were enticing customers with bigger savings when compared to their deals in 2015.

BestBuy, for example, in 2015 had an average savings of 35 percent on its deals and that ballooned to a savings of 41 percent in 2016. Similar savings and campaigns were seen industry-wide with Walmart’s average savings going from 35-39 percent, and with Target saving customers an extra two percent in 2016 when compared to 2015.

The data shows that there’s a trend for retailers to try and out do their previous years campaigns, resulting in bigger savings and better deals for the customers and holiday bargain hunters.

Black Friday 2017 statistics roundup

Black Friday to Cyber Monday 2017 is expected to be the biggest shopping weekend in the all-time history of the Internet. Here are the key takeaways that can help your business tailor its in-store and eCommerce strategy:

  • With incredible deals and huge savings, more shoppers are expected to stay home and shop online.

  • Mobile shopping is expected to take over as the primary means of shopping online and the deals in 2017 are expected to be even bigger and better than those of years past.

  • 2017 is predicted to be yet another record-breaking year for the American e-commerce industry over the weekend, one that has become synonymous with a shopping deal-craze in our society and culture.

What to do next

If you want to make sure that you’re getting the most out of Black Friday as a business and targeting deals accordingly, here are some resources to help:

About the author

Josh Wardini is editorial contributor and community manager at Webmastersjury. Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon

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