If you’ve hopped on the inbound marketing train, you’ve probably stepped up your game when it comes to content production. When that happens, you’ll soon realize that you need something to manage all of the content coming from your expertly trained writing team. This is when content marketing software will come in handy. From creating an editorial calendar, to publishing posts through your CMS, to tracking performance, content marketing software can go a long way in your quest to become a content marketing expert.
In order to get started on your software buying journey, we’ve prepared a handy checklist for you to consider the most essential features that you’ll need to look for when perusing the options.