Marketing

10 Top Rated eCommerce Software

Aug 1, 2022

eCommerce software helps manage inventory and sell products on a website.

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Saumya SrivastavaWriter
10 Top Rated eCommerce Software

As a sales or retail manager responsible for expanding business reach through eCommerce, you have to consistently deal with managing online inventory, responding to customer queries, streamlining shipping and payment processes, and much more. And if you miss out on any of these critical tasks, you risk losing your customers to the competition. However, investing in the right tool can assist you in managing all these tasks efficiently.

There’s a multitude of eCommerce software available for you to run an online business by handling tasks such as product listing, payment processing, built-in SEO (Search Engine Optimization), and much more. The tool helps you create a convenient and hassle-free online buying experience for your customers.

But, how do you ensure you are selecting the right tool for your eCommerce business? To help, we have compiled this list of the 10 best eCommerce software solutions based on reviews from users like you. 

(Products are sorted alphabetically. Learn how we shortlisted these best eCommerce software at the bottom of this page.)

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1. BigCommerce: Offers SEO tools to optimize your online store

BigCommerce is an eCommerce software that allows you to design, build, and manage your online store. You can select from the tool’s pre-designed templates or create a design that matches your brand. Additionally, the tool’s SEO feature allows you to optimize the content of your online store such as product descriptions and category options to make it searchable and user-friendly. 

With BigCommerce’s multi-storefront technology, you can analyze the local product preferences and purchase trends to personalize your sales approach for different types of customers based on their needs and geographic locations. In addition, you can integrate the tool’s payments feature with local payment apps and online wallets to enhance the user experience. 

BigCommerce offers email and chat support to users to help field software queries. 

Website analytics in BigCommerce

Website analytics in BigCommerce (Source)

2. Bookmark: Offers an AI assistant to design your online store

Bookmark is an artificial intelligence (AI) powered eCommerce website builder that uses an AI assistant to automatically build an optimized website for your business. You can use the drag and drop feature to modify the design elements such as text and images to match your brand. 

Bookmark software offers custom forms to collect customer details, create surveys, and generate leads. Using the captured information, you can send thank you emails and discount coupons to customers as well as attract prospects with discount schemes. The tool also allows you to send reminders to customers about items left in the cart. 

For any queries related to the software, you can contact the support team through chat or email. 

AI website builder in Bookmark

AI website builder in Bookmark (Source)

3. Ecwid: Allows you to promote your store on social media

Ecwid is an eCommerce platform software that allows you to create, manage, and track marketing campaigns for product promotions. You can create social media and search engine ads, track clicks and engagement, optimize ad campaigns, and capture leads from a single dashboard. 

Using Ecwid, you can also sell your products on social media marketplaces such as Facebook and Instagram, and other eCommerce platforms. The tool has a mobile application for Android and iOS devices that allows you to manage orders, inventory, payments, and more both for your website and third-party marketplaces. 

Ecwid offers email, chat, and phone support for users. 

Order management in Ecwid

Order management in Ecwid (Source)

4. Gigrove: Offers built-in CRM to interact with customers

Gigrove allows you to create customer profiles with information about order status, past orders, frequent purchases, invoices, and support. Additionally, the tool’s built-in CRM (customer relationship management) feature allows you to better assist customers using live chats, automated emails, and integrated payment wallets. 

Gigrove software is designed to help you build and manage your online store, customize product lists, and streamline the shipping process. The tool allows you to select a custom domain name for your website, use highly searched keywords to define your products, customize automatic emails sent to new subscribers and customers, and much more. 

You can reach out to Gigrove’s customer support team through chat and email for software-related queries. 

Product customization in Gigrove

Product customization in Gigrove (Source)

5. Pixpa: Allows you to sell both physical and digital products

Pixpa is an eCommerce software that allows you to build an online store to sell both physical products, such as apparel and merchandise, and digital products, such as eBooks, music, and digital art. 

Pixpa lets you create a store page with images and graphics that will match your website. You can add the page to your existing website using HTML code. In addition, you can add multiple payment gateways and online wallets to enhance the online shopping experience.

Pixpa offers email and chat support as well as video guides to assist users. 

Store builder in Pixpa

Store builder in Pixpa (Source)

6. QuickBooks Commerce: Enables selling on multiple eCommerce platforms

QuickBooks Commerce is a multi-channel eCommerce software that allows you to sell your products on multiple sales platforms including your website and cater to customers around the world. 

With QuickBooks Commerce, you can integrate your online store page with other eCommerce websites and social media marketplace. In addition, it automates the inventory management process including tracking the shipment of sales orders, received purchase orders, and availability of stock across platforms. 

QuickBooks Commerce offers email, chat, and on-call support to users for software-related queries. 

Inventory management in QuickBooks Commerce

Inventory management in QuickBooks Commerce (Source)

7. Rain POS: Offers a single dashboard to manage multiple sales channels

Rain POS is a cloud-based point of sale software that allows you to sell your products across online sales channels such as websites, marketplaces, and social media. You can manage the inventory, orders, and payments for multiple online stores from a single dashboard. In addition, the dashboard allows you to track the number of visitors, page views, orders placed, and more to monitor performance. 

With Rain POS, you can send alerts and notifications to customers about pending payments, new product launches, discount offers, and more. You can edit the format of the automatic alerts using text and images to add your marketing message for better targeting.

Rain POS offers email, chat, and on-call support to users for software related queries.

Marketing dashboard in Rain POS

Marketing dashboard in Rain POS (Source)

8. Shopify: Manages your online store on mobile devices

Shopify is an eCommerce software that allows you to transform any mobile device into a point of sale. You can download the Shopify POS app on any Android or iOS device and manage your online store on the go. The application is capable of managing inventory, orders, in-store staff, and much more.

Using Shopify, you can sell on social media marketplaces such as Facebook and Instagram. The software allows you to create, run, and track marketing campaigns to reach new customers and capture leads. You can also set automatic email replies with popular products, offers, and thank you notes for new subscribers and customers.

Shopify offers 24/7 customer support through email and chat. 

Order management in Shopify

Order management in Shopify (Source)

9. Square Online: Offers a software suite for your business needs

Square Online is a software suite that offers multiple solutions for your online business needs. The Square eCommerce solution allows you to create and manage your online store, add or update products, track inventory and orders, and more. The tool has a built-in payment gateway that accepts all major credit and debit cards. In addition, you can integrate third-party payment wallets to enhance the customer experience. 

Using Square Online’s Checkout solution you can customize your checkout page by adding a name, image, and cart price. You can also offer subscriptions and collect tips from customers. The tool’s afterpay provides your customers with a pay later feature where customers can avail a credit limit for their purchases and pay in easy monthly installments (EMI). 

Square Online’s eCommerce solutions integrate with each other through API (application programming interface). You can reach out to Square online’s customer support team through chat or email for queries related to the software. 

Store builder in Square Online

Store builder in Square Online (Source)

10. Zyro: Offers drag and drop elements to modify the store design

Zyro eCommerce software offers a store builder with drag and drop features to modify or replace design elements such as images and graphics. You can select from the pre-designed SEO-optimized website templates and modify the design to match your brand. The tool has an built-in content management system (CMS) in which you can create blogs that tell about your products, latest trends, or your business’s success story. 

Zyro software offers a single dashboard for order management, inventory management, payments, shipping, and customer service. In addition, you can measure the performance of your online store using metrics such as page views, clicks, bounce rate, and purchases, 

Zyro eCommerce solutions offer email and chat support to users for software-related queries.

Template customization in Zyro

Template customization in Zyro (Source)

How to choose eCommerce software for your business

The following are key considerations for selecting the best eCommerce software for your online business.

  • Check the availability of online sales channels: As an eCommerce business, you may want to expand your reach and presence across multiple sales channels such as eCommerce websites and social media marketplace. Check the sales channels supported by your chosen eCommerce software to ensure you are finding the best match for your sales strategy.

  • Assess the features of the website builder: Most eCommerce solutions allow users to design and launch websites and online store pages with minimal or no coding. However, there might be instances where you need to generate an HTML code to embed a new product or category page in an existing website. Therefore, it is imperative to check if the features of your chosen eCommerce website builder are in line with your technical requirements and skills. 

  • Look for SEO tools: SEO optimization is essential to make sure your online store is searchable on search engines and viewable on different devices such as smartphones and laptops. Therefore, looking for an eCommerce software that either has built-in SEO tools or allows integration with third-party SEO tools is important. 

Common questions to ask software vendors when selecting eCommerce software

Ask the following questions to eCommerce software vendors so that you choose the best match for your online business needs. 

  • How often are the design templates updated for online store? Most visitors stop engaging with the website if the design is not attractive and difficult to navigate. This makes it important for you to modify your online store from time to time in terms of product lists, marketing messages, or the navigation options. Check the frequency of adding new design templates for your chosen tool to ensure you have an attractive and user friendly website design.

  • What are the options available to design the eCommerce website? An ideal eCommerce software solution should offer pre-built and SEO-optimized website templates to pick or get inspired from. However, the ability to edit the templates might be limited to the software subscription plan. Check the accessibility of pre-designed templates including editing and embedding processes before buying the software. 

  • What measures are taken to secure online payments? While most eCommerce software integrates trusted payment gateways or online wallets, some may have built-in payment options. If there is a built-in payment option, ensure that there are security measures built into the software to protect your customers’ banking information. 

How did we choose these products? We didn’t—you did

At GetApp, we verify all our user reviews to recommend the most efficient tools for your business.

Our software recommendations reflect the views and experiences given by your peers. These recommendations are never bought or sold, nor based on the opinion of a single individual. 

Methodology

For this article we selected the highest rated products as of July 13, 2022 from our GetApp's Category Leaders report for eCommerce software. Check out the full methodology description for Category Leaders reporthere.

1. Each product should have at least 20 unique product reviews published on GetApp within the past two years, with an average rating of 3.0 or higher as of July 13, 2022. 

2. Have catalog management as a primary feature along with website management and order management. 

3. Each product must meet our market definition for eCommerce software: “eCommerce software enables businesses to conduct transactions for goods and services wholly or partially over the Internet.”

The 10 products with the highest ease of use, functionality, customer support, value for money, and likelihood to recommend are featured in this article from the GetApp Category leaders for eCommerce software.

Disclaimer: We conducted this analysis based on reviews and ratings data as of July 13, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

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About the author

Saumya Srivastava

Writer
Saumya Srivastava is a writer at GetApp. She provides expert insights and helps small businesses identify the right software for their needs by conducting primary and secondary research and analyzing user sentiment.

A postgraduate in mass communication, she has worked as a content creator for an educational website and an advertising agency. Her expertise lies in social media marketing and content strategy. When not working, she can be found meditating or spending time outdoors.
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