Over 60% of SMBs say that cloud-based apps make their sales teams’ lives simpler, help increase sales, or improve prospect profiling. In contrast, just over a quarter of the survey panel said that cloud-based apps haven’t benefitted their sales teams whatsoever.
Key research findings:
Almost half (46.4%) of SMBs feel that cloud-based apps have made their sales teams' lives simpler
13.8% say that they have either directly or indirectly improved their sales, or improved their prospect profiling
25.8% claim that cloud-based apps don't help their sales at all
More details about the research:
Answers to the question: “From the following options, what’s the biggest benefit cloud-based apps have brought to your sales team?”
They’ve made our lives simpler (46.4%)
They don’t help our sales in any way (25.8%)
They indirectly increase our sales (5.6%)
They improve our prospect profiling (5.4%)
They directly increase our sales (2.8%)
They create more admin work for us (2.2%)
Demographics: 500 US-based respondents from a panel of SMBs (Small and Medium-sized Businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k - $150k.
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