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Aug 13, 2015
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[NEW RESEARCH - GetData] Over 60% of SMBs say cloud-based apps help their sales

Over 60% of SMBs claim that their sales are improved by the use of cloud-based business apps in some way, according to our latest research.

GetApp Content Analyst

Over 60% of SMBs say that cloud-based apps make their sales teams’ lives simpler, help increase sales, or improve prospect profiling.  In contrast, just over a quarter of the survey panel said that cloud-based apps haven’t benefitted their sales teams whatsoever.


Key research findings:

  • Almost half (46.4%) of SMBs feel that cloud-based apps have made their sales teams' lives simpler

  • 13.8% say that they have either directly or indirectly improved their sales, or improved their prospect profiling

  • 25.8% claim that cloud-based apps don't help their sales at all


More details about the research:

Answers to the question: “From the following options, what’s the biggest benefit cloud-based apps have brought to your sales team?”

They’ve made our lives simpler (46.4%)

They don’t help our sales in any way (25.8%)

Other (11.8%)

They indirectly increase our sales (5.6%)

They improve our prospect profiling (5.4%)

They directly increase our sales (2.8%)

They create more admin work for us (2.2%)


Demographics: 500 US-based respondents from a panel of SMBs (Small and Medium-sized Businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k - $150k.


If you’re a tech journalist or blogger and would like custom research to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Sançar at sancar.sahin@getapp.com.

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