2 min read
Sep 01, 2015

[NEW RESEARCH - GetData] Google Apps the #1 requested integration for CRM software

In this latest GetData research, SMBs tell us what business applications they would most like to get integrated with their CRM software.

Balazs MatoczaContent Analyst

Google Apps is the most critical integration for small business when it comes to their CRM software, according to GetData research. CRM applications are among the most popular tools that small to medium-sized businesses use nowadays to improve their commercial activity and provide better service. In this piece of research GetApp set out to understand how SMBs use CRM software and what other applications they use frequently and would like to get integrated with their customer research management software.

Key research findings:

  • Google Apps is the most requested integration for CRMs with over 62% selecting this option

  • The second most important in the list are accounting applications

  • Following in third, fourth and fifth place are time tracking apps, Office 365, and project management apps

Research findings:

The question we asked in our survey was: “What applications would you most like to see integrated with your CRM? (select all that apply)”.

Note: Please note that in this survey, participants were allowed to select multiple options, not just one. As a result we were able to put together the following top list.

Google Apps - 62.3%

Accounting apps (Xero, Quickbooks) - 39.3%

Time tracking Apps - 36.1%

Office 365 - 35.3%

Project management Apps 33.7%

General eMail - 28.3%


Demographics: Over 500 US-based respondents from a panel of SMBs (small and medium-sized businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k - $150k.

If you’re a tech journalist or blogger and would like custom research to use in your articles, please complete this research request form. Alternatively, if you have questions, please get in contact with Balazs at balazs.matocza@getapp.com.

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