As a sales and marketing leader, you need to constantly think of new ways to attract customers and build their interest in your product or service. However, it can be challenging to find new customers if you fall short of compelling ideas or have an outdated prospects’ data such as email address or phone number.
A solution to such challenges is lead generation software. The software offers pre-built lead form templates to assist with creative ideation, automates the lead capturing and verification process, and provides access to campaign performance reports.
There’s a multitude of lead generation software solutions available in the market for you to start building your customer base; however, finding the right match for your business can be tricky. To help, we’ve compiled this list of the 10 best lead generation software based on the reviews from users like you.
(Products are sorted alphabetically. Learn how we shortlisted these best lead generation software at the bottom of this page.)
EngageBay’s B2B lead generation solution allows you to build mobile responsive (design that automatically fits the screen size of mobile devices such as smartphones and tablets) web forms and popups to capture visitor information. In addition, you can track the interaction between the visitor and your website such as page views, form submissions, or purchases.
EngageBay’s live chat feature allows your website visitors to interact with your sales team in real time and to discover more about your products and services. Direct interaction assists with better support and converting more leads into customers.
EngageBay has a mobile application for Android and iOS devices. It offers customer support via email, phone, and chat.
Happierleads is a B2B lead generation software that allows you to set autopilot email drip campaigns. The feature automatically sends marketing emails to new customers in a sequence starting from the first message set by you. You have the flexibility to modify the email content such as text and image, based on your current marketing requirement.
Happierleads allows you to segment your captured leads based on behavioral and demographic filters to personalize your marketing message and boost engagement. The segmented leads are automatically scored for their chances to convert based on the online activity.
Happierleads offers email and chat support to its users for queries related to the tool features.
Outgrow’s lead generation software offers a wide range of pre-optimized templates for surveys, quizzes, calculators, and much more to capture visitor information. You can embed the created assets on your website as a popup, in chat, or on your landing page.
Outgrow’s funnel analytics feature allows you to map the flow of a website visitor toward conversion. You can identify patterns and drop-offs in the buyer’s journey, optimize it in real time and track the number of visitors who end up in each stage of the funnel.
Outgrow offers email and chat support to its users. In addition, it has a knowledge base that guides on how to get started with lead generation software.
Poptin is a lead generation software that allows you to create popups and forms to embed into your website and generate leads. It offers a repository of pre-built templates with drag-and-drop elements to customize the design as per your target audiences’ interests.
With Poptin’s autoresponder feature, you can send your new subscribers or customers a coupon code or a welcome or thank you mail once they submit a form. Change the design, add images, links, or emojis that will match your brand. In addition, the tool allows you to track the open rate, clicks, and bounce rate of your emails to understand what works and what needs improvement.
Poptin lead gen tool offers chat and email support for users who need help getting started or face trouble using a tool feature.
Referrizer is a lead generation tool that offers a website widget to show your best offers to customers as soon as they land on your website. You can personalize the widget elements, such as product lists, offers, images, or text to match your brand. In addition, you can also add form fields to capture the required visitor information for tracking online behavior and browsing activity.
Referrizer's quick-connect feature sends you an alert every time a new form is submitted, allowing you to take immediate action to engage the new lead and convert it into a customer. All the captured lead data is automatically stored in the in-built CRM system to create tracking and performance reports.
For any queries or questions related to the tool, you can reach out to Referrizer’s customer support team on-call or through email or chat.
Saleshandy is a cold email outreach tool that allows you to create email campaigns for lead generation. You can personalize your email with subject lines, images, and tags to avoid robotic texts and prevent spamming. The tool easily integrates with your email service provider to save time on switching between apps.
Saleshandy allows you to test your email before sending using the A/B testing feature. The testing helps analyze the email health score with metrics such as click rate and bounce. Additionally, its email preheader feature allows the recipients to preview your marketing message before opening.
Saleshandy offers email and chat support to address user queries.
SharpSpring from Constant Contact is a lead generation software that offers a point-and-click builder to create unique landing pages based on your audiences’ interests. You can set up a chain of linked landing pages to organize visitors into different sales funnel stages and capture leads.
SharpSpring’s lead scoring feature allows you to score a prospect’s chances to convert based on the browsing activity such as websites visited for similar products. Using the tool, you can also automate the process of engaging with the leads at critical points such as providing useful information during their buying journey.
SharpSpring allows integration with third-party applications such as email marketing, lead forensics, content marketing, and lead management software. For any queries related to the software, you can reach out to the support team through email or chat.
UpLead’s B2B lead generation tool allows you to build customized lead databases, configure the lead qualification criteria, verify email using lookup functionality, and engage with prospects in real time to convert them into customers.
You can use UpLead’s database to feed your marketing campaigns, thereby eliminating manual data entry. The tool also allows you to export the lead data in excel format for utilization in other sales and marketing applications.
UpLead allows integration with third-party sales enablement tools such as social media marketing and email automation. The tool offers email, chat, and on-call support to users for queries related to the tool features.
VBOUT is a marketing automation software with lead generation capabilities. The tool allows you to create high-quality and responsive lead capture forms for your landing pages and website. With the tool’s contacts directory, you can import and segment multiple leads into groups through smart filters.
You can use VBOUT’s built-in lead tracker to track the actions taken by new and prospective customers starting from their first website visit to their latest engagement with your ads. In addition, the tool’s lead scoring feature allows you to add labels to categorize leads based on their progress through the sales funnel and the likelihood to convert into customers (also known as qualified leads).
VBOUT lead generation tool also allows you to integrate its features into third-party applications such as content management systems (CMR) or email marketing tools for enhanced usability. You can reach out to VBOUT’s support team through email or chat for queries and concerns.
Wisepops is a lead generation software that offers a popup builder with drag and drop features to create a design that matches your brand. You can pick from the ready-to-use popup templates or create a new design with embedded images, videos, and iframes. In addition, the tool allows you to manage the display options by deciding exactly when and where to present the popups.
Wisepops software provides access to performance metrics with active campaign tracking technology, A/B testing, and Google Analytics integration. The tool further supports third-party integration with applications used for content management, lead management, campaign management, contact management, and much more.
Wisepops offers email and chat support to address user queries.
Following are the common key considerations to find the best lead generation software that will match your unique lead generation strategy.
Assess the type of lead generation campaign: Lead generation campaigns typically fall into two broad categories: Inbound lead generation where the tool helps attract website visitors, and outbound lead generation where the tool helps attract leads through direct mail, social media, paid ads campaigns, and more. It is essential to check if the tool matches your preferred type of lead generation campaign.
Check the funnel stages covered: An ideal lead generation software captures lead across all stages of the sales funnel. However, a few software solutions target specific funnel stages such as awareness or purchase. You need to get answers to the following questions: Which part of the sales cycle the software handles? What steps does it take to capture and nurture leads in a particular funnel stage?
Evaluate the ease of use in terms of creating and embedding lead forms: Lead generation software typically offers pre-built templates for lead forms with automatically generated HTML codes to embed in your website. However, some software solutions may require you to manually generate the embed code using third-party applications. It is essential to check the process followed by your chosen software based on your technical skills and knowledge.
Ask the following questions to the software vendor to ensure that the tool caters to your business requirements.
Does the software automatically create a lead database? An ideal lead generation software should automatically create a lead database from the captured prospects’ information, which can be downloaded in an excel format. However, the feature varies for different software as well as subscription plans, making it essential to check the process followed by your selected software provider..
What steps are taken to ensure quality leads? Your chosen lead generation software should verify the contact information such as email or social media handles provided by the prospective customers. Additionally, it should filter any spambots or temporary emails to ensure you have a list of qualified leads who’ll convert. Before you pick a tool, check the lead verification process it follows.
Does the software allow testing the campaigns before running? Testing the performance of your lead generation campaign is essential to ensure the desired sales outcome. Therefore, your chosen software solution should offer an A/B testing feature to analyze your campaign's ability to attract prospects and lead them to purchase. Look for the A/B testing and preview feature before you pick a tool.
At GetApp, we verify all our user reviews to recommend the most efficient tools for your business.
Our software recommendations reflect the views and experiences given by your peers. These recommendations are never bought or sold, nor based on the opinion of a single individual.
For this article, we selected the highest rated products as of July 7, 2022, from our GetApp's Category Leaders report for Lead Generation software. Check out the full methodology description for the Category Leaders report here.
1. Each product should have at least 20 unique product reviews published on GetApp within the past two years, with an average rating of 3.0 or higher as of July 7, 2022.
2. Have lead capture as one of the core features along with contact database.
3. Each product must meet our market definition for lead generation software: “Lead generation software helps organizations attract and capture leads from multiple channels, such as web forms, various social media platforms, and landing pages. Not only does it help generate new leads, but this software also helps determine high-quality leads so that companies can convert them into customers.”
The 10 products with the highest ease of use, functionality, customer support, value for money, and likelihood to recommend are featured in this article from the GetApp Category leaders for Lead Generation software.
Disclaimer: We conducted this analysis based on reviews and ratings data as of July 7, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.
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