As a social media marketing manager, the essence of your job is multitasking between creative ideation, content planning, tracking industry trends, and driving impact, among several other responsibilities. With so much to keep an eye on, turning to technology becomes imperative.
Fortunately, there are multiple social media marketing software solutions on the market that can make your job easier. Social media marketing tools assist you in executing and analyzing a social media strategy across multiple platforms to increase brand awareness and sales.
However, finding a tool that’s easy to use and aligns with your marketing objectives can be difficult. To help, we have compiled this list of the 10 best social media marketing software solutions based on reviews from users like you.
(Products are sorted alphabetically. Learn how we shortlisted these best social media marketing software at the bottom of this page.)
Cloud Campaign is a social media marketing software solution designed to help you manage your social media account and create online campaigns. The tool allows you to store digital assets in a centralized repository, track marketing campaigns’ performance, and generate custom reports.
Cloud Campaign offers features such as data export, collaboration, performance tracking, and reporting. You can use the tool to create and download your social media campaigns’ performance reports with key metrics and share digital assets with team members and clients, among other things.
Cloud Campaign facilitates integration with third-party applications for social media management, creative design, and collaboration. You can reach out to the customer support team via chat or email.
EngageBay offers social media marketing features such as post scheduling, campaign management, and direct messaging. You can use the tool to create, design, manage, and track customized social media campaigns.
EngageBay’s social media tool offers a single dashboard for you to manage campaigns, track leads, and generate reports with performance metrics such as clicks, impressions, and engagement. In addition, you can also directly respond to comments, mentions, and user queries from the same dashboard.
EngageBay has a mobile application for Android and iOS devices. It offers customer support via email, phone, and chat.
Hopper HQ is a social media marketing software solution that allows you to automate the planning and scheduling of social media posts across multiple channels using a post planner. The planner keeps all the scheduled posts in one place for editing and management. You can use the drag-and-drop feature to reorder posts.
Hopper HQ offers image editing capabilities to resize images and adjust text orientation to align with the theme of the campaign. The tool also suggests hashtags based on the brand message. You can create and schedule up to 50 posts with images or videos using the software.
Hopper HQ also enables you to collaborate with team members to work on multiple social media accounts. You can share your marketing copies and graphics with your team members for their feedback and suggestions. The tool has a mobile application for iOS devices. It allows customers to raise their queries via live chat and email.
Kontentino is a cloud-based social media and content marketing tool that allows you to create social media posts for multiple channels. The solution allows you to preview the posts before posting.
Using Kontentino’s Kanban planner, you can plan and schedule posts for a week or an entire month in advance. The planner allows you to share the campaigns with team members and clients for approvals and feedback. The suggestions and changes can be shared via comments or in live chat.
Kontentino has a mobile application for Android and iOS devices. It allows users to reach out for queries and support via email, live chat, and calls.
Madgicx is a social media marketing tool that allows you to create, target, and track Facebook ads and posts. Using the tool, you can make efficient design creatives, add the right hashtags, and monitor the performance of your posts and ads.
Madgicx uses object recognition technology powered by artificial intelligence (AI) to analyze the images and videos viewed by the target audience. The analysis is used to create similar graphics for your Facebook ads or posts to add a personalized touch and increase engagement.
Madgicx is a cloud-based tool that has a mobile application for Android and iOS devices. You can reach out to their team for support or queries via chat or email.
Sendible is a social media automation tool that offers a sentiment analysis feature to monitor the audiences’ sentiments through comments, mentions, and posts about your brand. This helps keep track of audience queries that need urgent attention.
Using the tool, you can set automatic alerts for clients on their social media posts’ performance. Additionally, you can create custom reports using the pre-built presentation templates with metrics specific to your client's interests.
Sendible has a mobile application for Android and iOS devices, allowing you to manage social media posts and track performance on the go. You can reach out to the support team via call, chat, or email for queries.
SharpSpring from Constant Contact is a social media marketing tool designed to automate the process of capturing leads. The tool sends alerts to the sales team when a user engages with your social media post or takes an action such as a like or comment. This allows you to capture the leads in real time and convert them into customers.
SharpSpring’s account management dashboard allows you to track and manage multiple accounts on different platforms. You can find and filter comments and mentions about your brand, respond to issues and queries, add relevant hashtags to posts, select the right keyword, and do much more using the solution.
With SharpSpring’s calendar planner, you can plan, create, and schedule posts for a social media platform in advance. You can time posts for optimal engagement or target specific user demographics and locations. For any queries, you can reach out to SharpSpring’s support team via chat and email.
StoryChief is a content marketing solution that offers multilingual content support for social media posts. You can translate your marketing message into multiple languages to enhance your reach across multiple demographics. In addition, the tool allows you to restrict and target specific audiences for your posts and ads. Once set, the targeting is automatically applied to relevant posts.
StoryChief allows third-party integrations with cloud storage to store and manage post creatives. The tool has a built-in image editor for you to adjust the size, font, and color before posting.
For any queries related to the tool, you can reach out to the support team on call or via chat and email.
Thryv is a social media marketing platform that offers pre-built post templates for creative ideation. You can utilize these templates by modifying the elements based on your brand preference.
Thryv is a cloud-based tool that allows you to create and publish posts on multiple platforms while you are on the go. The application also tells you the best time to post for maximum engagement. In addition, you can also monitor the performance of your social media posts and create reports for clients.
Thryv has a mobile application for Android and iOS devices. The tool offers customer support via chat or email.
Zoho Social is a social media monitoring and scheduling solution that provides a calendar planner for you to plan and schedule posts ahead of time. You can either set your preferred time slots or rely on the tool’s smart prediction feature that tells you when to post for maximum engagement.
Using the tool, you can create social listening columns to track the comments and mentions about your brand. This allows you to address user queries via comments as well as stay updated on the latest trends and events in your industry.
Zoho Social’s account management dashboard allows you to directly reply to messages on multiple social media platforms. You can also attach media files to your responses or check out the sender’s profile for more information.
Zoho has a mobile application for Android and iOS devices. The tool offers chat, email, and on-call support to users.
Below are some key considerations to find the best tools for your social media marketing strategy.
Assess the supported social media channels: Some social media marketing tools allow posting on multiple channels while others restrict to a limited number of channels. Therefore, it is important to check if your preferred social media channels are included in the plan.
Check the required posting features: Social media marketing tools typically allow creating, editing, and scheduling of social media posts in addition to reporting and analytics. However, some tools may not directly offer such features but allow third-party integration with applications used for reporting and analytics or image editing. Therefore, it is important to check if your requirements are covered in the tool features.
Ask software vendors the following questions to ensure finding the right tool for your social media marketing needs.
Does the software offer a media library for campaign management? An ideal social media marketing software should offer a media library for you to edit, upload, and store the creatives in one place. However, the feature varies for different software solutions in terms of the number of creatives that can be added or file size and supported formats. You need to check the specifications of the media library offered by your chosen software to ensure finding the best match.
How many posts can be scheduled in advance? Most social media marketing solutions allow you to schedule posts on a social media channel for up to a month in advance. However, the range varies for different tools and subscription plans, making it crucial for you to check if the offered range matches your requirements.
At GetApp, we verify all our user reviews to recommend the most efficient tools for your business.
Our software recommendations reflect the views and experiences given by your peers. These recommendations are never bought or sold, nor based on the opinion of a single individual.
For this article, we selected the highest-rated products as of July 6, 2022, from our GetApp's Category Leaders report for Social Media Marketing software. Check out the full methodology description for the Category Leaders report here.
Each product should have at least 20 unique product reviews published on GetApp within the past two years, with an average rating of 3.0 or higher as of July 6, 2022.
Have post scheduling as one of the primary features, along with contact management and reporting and analytics.
Each product must meet our market definition for social media marketing software “Social media marketing software helps businesses create, track, and manage online campaigns across social media sites to reach broader networks. ”
The 10 products with the highest ease of use, functionality, customer support, value for money, and likelihood to recommend are featured in this article from the GetApp Category Leaders for social media marketing software.
Disclaimer: We conducted this analysis based on reviews and rating data as of July 6, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.
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