eCommerce

3 Strategies for Increasing Online Conversion Rates

5 min read
Oct 3, 2021

We'll cover ways to increase your eCommerce store's conversion rates, to help you stay profitable and scale your business.

Kyle RichContent Producer

Looking to get more checkouts on your eCommerce site? With a boom in consumers moving online, businesses are constantly looking for better ways to capture the attention of the customers flocking to digital retailers.

In order to reach customers in a crowded field, it’ll take a few steps to get them in the door and a few more to get them to purchase.

We've researched three strategies you can use to increase online conversions:

1. Leverage social and SEO to attract new customers

2. Prioritize good customer experiences

3. Retain customers with repeat transactions

1. Leverage social and SEO to attract new customers

The first step to increasing online sales is a fairly obvious one—you need to attract prospective customers who are interested in the types of goods and services you sell. There’s two ways to go about this.

First, you can use social media marketing to attract leads to your website through Instagram, Facebook, Twitter, and other social media platforms.

According to a recent GetApp survey, 48% of small to midsize businesses (SMBs) currently use Facebook or Instagram to sell their products or services—beating out eCom giants such as Amazon and eBay, and even their own business sites. (See the survey methodology at the end of this piece.)

online or social media platforms used for selling products and services

From a single dashboard, you can create, schedule, and post content on your various social media channels. You can monitor and track the social media channels for customer interest, and then engage to answer questions around various products, services, queries, and support.

Second, optimize your eCommerce site for SEO to attract untapped customers that are searching for your type of product on Google or Bing. While SEO can seem complicated, the right software can help you keep it simple and get your eCommerce site ranking high in the search engine results.

Morningscore’s onsite health check showing a site’s SEO performance

Morningscore’s onsite health check showing a site’s SEO performance (Source)

These SEO tools can provide a holistic view on your site’s overall SEO performance and can provide easy, actionable tips on how to improve your site’s rank on search engines in order to bring in potential customers.

2. Prioritize good customer experiences

Now that you’ve attracted new clients, it’s vital that you provide an experience that makes it easy for customers to find your products and purchase them.  Even if you have great products, a difficult customer experience will ensure customers will go elsewhere.

One of the easiest ways to answer prospective customers’ questions is a customer support tool that provides chatbots and/or live chat capabilities to answer any question in real-time. You can also find customer support solutions with features designed to help optimize static FAQ pages, ensuring all of your information is up to date and correct.

In addition, look for the right eCommerce solution that can accommodate consumer preferences like multiple payments or options for shipping methods, and can make the checkout process as easy as possible to avoid missed conversions.

Setting up multiple payment methods in X-Cart

Setting up multiple payment methods in X-Cart (Source)

Tip

Another important element of a good customer experience is showing your customers that they can trust your products. This can be done by providing high quality photos and videos, as well as reviews and testimonials from other customers.

3. Retain customers with repeat transactions

Customers are the lifeblood of any business. In order to build a business, you aren’t just looking for one-off customers, but repeat customers that can be converted to brand loyalists. Also, keep in mind, repeat customers cost less to serve than new ones.

Tip

Offer discounts and loyalty rewards to encourage your customers to do business with you again.

In order to get customers to spend more during checkout, there are two different methods you can follow. Upselling can convince customers to spend more by adding products or services that are related but not necessarily required, whereas cross-selling promotes the sale of complementary goods and services when there is an opportunity.

Look into personalization software that can help businesses create and implement cross-sell and upsell offers.

More resources to help you sell online

These three strategies are a great place to get started—but if you want to dive deeper, check out these recent articles:

Survey methodology

*GetApp conducted the U.S. SMB Post-COVID Changes Survey in May 2021 among 601 small business owners and leaders in the U.S. to learn how they are pivoting marketing, sales, and customer service following COVID-19. Respondents were screened for employment status, business size, and area of responsibility.

Note: The applications featured in this article are examples to show a product, service, or software category in context and are not intended as endorsements or recommendations by GetApp. They have been obtained from sources believed to be reliable at the time of publication.

About the author

Kyle Rich

Content Producer

Hey there, I’m Kyle. I’m a Content Producer at GetApp. I bring insights for businesses on everything from properly evaluating software to buying it. I received my BA in marketing communications from Columbia College Chicago, where I also minored in journalism. Home base: Austin. 2 things about me: I enjoy creative writing and cooking. The tech trend I think you should keep an eye on: Artificial intelligence and how it can help your business!

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