Those who dare say that marketing is easy have likely never done it before. Writing briefs, tracking tasks, reviewing graphics, and publishing content is enough to make anyone's head spin. Marketing is a never-ending project, and you're its magnificent manager.
While a stream of Post-it notes might work in the short term, it takes just one missed deadline to consider better ways. That's why most marketing teams use software to some extent.
Customer relationship management (CRM) and marketing automation are just two types of software that marketers rely on. But here's a secret many marketers don't know: project management software can take your marketing team to the next level. And there are more marketing project management tools out there than you might think.
You might not consider yourself a project manager, but most project management tools can help your marketing team see the bigger picture. Managing tasks, tracking time per project, real-time collaboration, and uploading attachments are all vital parts of project management software. They help you, your colleagues, and your clients view your work at independent and team levels. And that results in happier teams.
In this article, we'll share the best marketing project management tools. To earn a spot on this list, each app had to have:
At least 10 percent of registered users on GetApp.com listed as working in "Marketing and Advertising" based on a sample size of more than 350 users.
An average rating of four stars or higher based on GetApp reviews.
A place in GetApp's latest Category Leaders ranking of the best cloud-based project management apps.
Asana is a tried-and-true task management favorite. Its clean user interface is easy to understand and caters to project teams of all types.
Several GetApp readers share that using Asana improved collaboration between their own marketing teams and other departments, such as graphic design. Tasks, files, and more are organized per project within Asana. This allows marketing leads to keep their teams organized within the tool.
If you work in a marketing firm, you can add your clients to projects as needed. You can also use Asana's API to add creative briefs into your workflow.
Asana offers three plans for marketing teams on all budgets. Its free plan covers unlimited tasks, projects, and conversations for up to 15 team members.
An upgrade to the Premium plan includes task dependencies, private teams and projects, single sign-on (SSO), and more for $9.99 per member per month when billed annually. Finally, Asana's Enterprise plan grants more data control and custom branding, plus all the features in the Premium plan. You can contact Asana for a price quote.
Basecamp aims to simplify your marketing. Its dashboard shows all of your marketing team's tasks, to-dos, text documents, and more. Best of all, it helps you manage projects that you work on with colleagues and clients alike.
You can use Basecamp to assign tasks, send messages, track time per project, and more. Marketing team members can approve campaign graphics, update team members in real time, and inform clients about upcoming events.
Basecamp's user permissions are a huge plus as well. GetApp readers love that they can share work such as files and to-do lists with clients while keeping some information hidden.
Basecamp offers a flat fee of $99 per month and per business. There are no per-user fees, plus marketing teams get unlimited users and projects.
Manage marketing projects for a nonprofit? Basecamp will give you 10 percent off.
Is your marketing team full of visual learners? Trello is ideal to help your marketing team members view their work at individual and team levels.
Each card within Trello is used to track progress on tasks. You can view key information on the front of each card and see key details (such as due dates, checklists, and comments) on the back.
Content marketing and social media teams are especially fond of Trello. GetApp readers love that they can track progress on incoming stories and unique components of each story, like videos and graphics.
The tool notifies team members when they've got impending deadlines or when the status of a project changes. You can also create boards for client-facing work to track deliverables.
Trello's free plan has no limits on boards, lists, cards, members, checklists, or attachments. Trello's Business Class plan costs $9.99 per user, per month when billed annually. It has all the features of Trello's free plan, plus unlimited power-ups with integrations such as Slack, Dropbox, MailChimp, and more.
Finally, large companies that manage multiple teams can use Trello's Enterprise plan for $20.83 per month. It comes with added security features such as two-factor authentication, plus an account executive and support with one-day replies guaranteed.
Wrike is a strong choice if you want to manage your marketing projects using more high-level project management features. It combines an easy interface with Gantt charts for planning and scheduling. The app's custom reports let you share project data that is customized per audience.
You can automate recurring tasks per project and use Wrike's built-in timer to track how much effort you spend on each project. GetApp users who work on marketing teams especially love Wrike's workflow management feature.
They also rave about the fact that they can buy seats for their in-house team members while adding unlimited collaborators. And the app's extension for Adobe Creative Cloud is sure to keep the creatives happy.
Wrike offers a total of five pricing plans that range from fully free up to an Enterprise offering (call Wrike for a price quote).
One of these plans is Wrike for Marketers, which is designed for creative teams. It costs $34.60 per user per month with volume discounts available.
View hundreds of apps in our catalog here. Already know which software features you need? Build your own scorecard to find the best marketing project management tool.