Business Process Management (BPM)
Bpm'online CRM is a fully integrated process-driven cloud based CRM comprised of seamlessly integrated products that connect the dots between marketing, sales and customer service. Customers use bpm’online products to obtain a greater manageability of the entire customer journey – from lead to order, and to ongoing account maintenance.
In 2015 bpm’online received the highest score in the current offering category among the Strong Performers in the recent Forrester Wave™: CRM Suite For Midsize Organizations, Q1 '15. Later on Gartner included bpm’online into the Magic Quadrant for the CRM Customer Engagement Center, 2015. Bpm’online has been also recognized in the newly released Nucleus Research H1 2015 Technology Value Matrix for Customer Relationship Management (CRM), ranking at the top for usability.