HubSpot CRM vs Gong.io Comparison

Gong is critical to my workflow. I use Gong to listen and learn to my colleagues calls, listen to my own calls for areas for improvement and for recording notes after calls.

Transcripts need some work. I wish I could copy from the transcript into the CRM.

Love the way that Gong pin points the parts of a call that I want to evaluate using word filters.

It picks up most of the calls from our CRM but sometimes misses out on picking up some calls.

The feature that highlights certain sections of calls based on keywords. Additionally, the transcription allows us to quickly scan the call to learn from the call. We can now understand what top reps do differently than lower performing reps.

The cost of the software is high. Properly integrating this with our CRM has been a challenge of sorts.

It's very simple to learn at a basic level, which makes it easy to dive deeper into the functionality. Within a few minutes you can start to unlock insights about what kinds of topics are coming up in calls, how prospects are reacting to certain methods, etc. The interface for setting up automation is straightforward as well, and that gives you access to a host of use-cases for automatically extracting insights from your call data. It integrates pretty seamlessly with different CRM providers - including Salesforce and HubSpot. Using it to trigger workflows in tools like Zapier is a great feature.

While there's a lot you can do to analyze the data within the application - the manual data export feature isn't as great. If you just want to cut and filter a spreadsheet, it's a pretty cumbersome process. That being said, if you connect it to another tool for analyzing the data it's not a problem.

Easy to use. Great for training new and tenured reps. Provides market insight for non-sales reps that we find very valuable. Has been instrumental in enabling us to continually optimize our messaging while at the same time ensure standardization across all reps. Daily triggered emails are strong.

You get out of it what you put into it. Simply buying and setting up gong will not deliver ROI. Would also like to see more Hubspot integrations - typically trails SFDC on their release schedule.

I track and metricize every call I make. I can easily reference previous conversations. Every gong call I make goes into my CRM.

Playback can be clumsy and troublesome from time to time.

Easy to use, links to your CRM, allows you to view call transcripts, easy to listen to other team members’ calls and share them

The transcript is hard to understand 90% of the time. Also you can only rate the call using their scorecard, you can’t really customize it. Also sometimes it’s hard to find a call if you used a conference line as opposed to dialing directing from the CRM.

I love when it recorded calls, created a transcript, and gave some stats on talk time, patience, monologues, etc.

It's a bear to get it to record my calls. We use Dialpad and HubSpot, and it never really got set up correctly. What's worst is that to record video calls via Zoom, it joins as a 3rd participant, which means you're on a 40-minute clock on the free version. Pretty much makes Zoom Pro a necessity if you're trying to do product demos and close the sale then and there.

Apart from maybe Salesforce, Gong is the second most important tool in my stack as an AE. It's easy to use (almost no set up), allows me to listen to my calls and most importantly gives me the opportunity to use analytics to see how I can improve with every call.

I don't have any negative feedback as of now, the platform does exactly what we wanted it to do. I can see the future of gong being a virtual assistant to sales reps, that not only transcribes notes, but logs them for you and set's up tasks for you automatically in your CRM based on what it heard on the call.

So novel. Yes, other demo softwares allow you to get insights. But Gong takes it to a whole different level. The tips are a prime example of artificial intelligence of the future. I can see exactly what I need to improve immediately after a call- and I check after each one. I set realistic goals that I can actually measure based on recommended best practices that are outlined to me from research that Gong makes available to me- average amount of patience, interactivity, and more that's necessary for a successful sales call.

The only thing I would change is that I'd like to be able to search more words within demos I've completed. The search functionality is already incredible, as it can pinpoint certain filler words and I can search a variety of terms. If it could capture more, which it likely will as they progress, I'd be thrilled.

Hard to choose one thing I like the most about Gong, but as an AE Manager, it would be Deals. The ability to filter to my team, to any individual AE, to month, quarter, and year, and instantly seeing every deal in pipeline is game changing. The ability to see what deals have the most two way activity, see deal warnings that you can customize, and even pull other fields on the Salesforce object all while being able to deep dive into a deal and listen to the demo or recent calls allows me to run 1:1s effectively, forecast accurately, and get the context I lack in CRM.

We use Clari for forecasting internally. If there was to marry Clari and Gong together, and I can forecast to my VP within Gong, that would be great.