HubSpot CRM Case Study

HubSpot CRM

Everything you need to sell in one integrated suite

4.5/5 (1,886 reviews)

HubSpot CRM use case: Abigail Nwaocha

Abigail Nwaocha

Verified Reviewer  
14th of December, 2016
One of the Best Free CRM in the Market

Most of the brands I manage are Startups with a limited marketing budget, more often than not, I start marketing their brand using free services such as MailChimp, HootSuite etc. We needed a CRM and our options were AgileCRM, ZohoCRM, Bitrix24, and Hubspot. The requirements were simple, it had to be free, it had to play well with other integrations or at the very least have several Zap options on Zapier, it needed to allow multiple users, at least five people including myself, it needed to support tasks planning and scheduling. Another major need was that it needed to have an option for us to see all our interaction with each lead and track their lifecycle. Other features which we wanted but could live without were; email tracking, inbuilt email function, email campaigns and the ability to create and share documents within the software. Bitrix24 was a close second but Hubspot email tracking feature using Sidekick, and it's Clearbit integration through Zapier was a win. Another reason while I consider Hubspot CRM an investment to startups and small businesses are the inbuilt sales tools such as: Template, Sequences, Documents, Prospects, Meetings and Call Queue. Hubspot makes it easy for new users to acquaint themselves with the software through the inbuilt mini-tutorial. The simple and clean dashboard and organized tabs/dropdown options makes it easy to navigate the CRM. For features such as live messages and Reports, you'd need to upgrade to sales PRO at $50 monthly, but they offer a 30-day trial.

What do you like best?

Email tracking feature Integrates with a wide range of marketing and sales softwares Task planning and management In-built Sales tools Ease of use with clean UI Low cost

Why did you end up selecting HubSpot CRM over other applications?

I used Hubspot while testing for cheap/free CRM software to use for a client. Of all the Free CRM I tested, Hubspot was the best.

Likelihood to recommend


Recommendations to others considering HubSpot CRM

I think Startups and small businesses who are looking into low-cost CRM softwares must try this first and perhaps Bitrix24

Time used

6-12 months

Rating breakdown

Value for money
Ease of use