Lead Follow-Up Pricing, Features, Reviews & Comparison of Alternatives

Lead Follow-Up

Small business marketing automation by BizConnector

4.5/5 (6 reviews)

Lead Follow-Up overview

Lead Follow-Up uses Business Rules, defined by you, to automate the task of following up, by email, with each new lead or opportunity in your Salesforce database.

Unlike mass emailers, Lead Follow-Up messages are triggered by conditions and events in your leads or opportunities, and are sent one by one. Also called Drip Marketing, multiple messages can be scheduled to be sent, over a period of time defined by you, when a rule fires. Field updates and reminders can also be scheduled.

Reports are available for stats such as open and click-thru counts, last time opened/clicked thru.

How much time are you spending following up manually with your leads? Lead Follow-Up eliminates this time by automating the task of following up with each lead or opportunity in your Salesforce database and is a HUGE time-saver!

Lead Follow-Up is not restricted to leads - it can work on opportunities, accounts, contacts, and tasks. It can be used as a Workflow Engine.

Unlike the Workflow Rules built in to Salesforce, it works for Professional as well as Enterprise and Unlimited Editions. And emails are sent from the lead or contact owner - a feature that Salesforce does not provide.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, China and 5 other markets, Europe, India, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Lead Follow-Up screenshot: Rule criteria on Lead Follow-Up by BizConnectorBizconnectorLead Follow-Up screenshot: Email rule actions on Lead Follow-Up by BizConnectorLead Follow-Up screenshot: SMS rule actions on Lead Follow-Up by BizConnector

Lead Follow-Up reviews


Very good

Value for money
Ease of use
Customer support
Evan Donovan

Powerful, Friendly, Great Value

Used daily for 2+ years
Reviewed 2017-03-21
Review Source: Capterra

Perhaps the greatest thing about BizConnector is the support. Whenever I have issues, the creator responds to my questions within a day or so. However that support would be worth nothing if the product were lacking, but it delivers with all the features we need in a drip marketing solution, for just a tiny fraction of the cost of more all-encompassing inbound marketing tools like Hubspot or Pardot. We'll never give it up.- Support - Ease of use - Value

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Tasya Paltseva

Great functionality. But some issues with implementation.

Used daily for 2+ years
Reviewed 2017-03-21
Review Source: Capterra

It's a unique product, one of a kind. Very flexible and customizable. However I'm experiencing issues with execution of this product. Some rules stop working from time to time due to unknown reason. There are some inconsistencies in the edit template menus etc. Sometimes it's impossible to change a name of the rule or template. It just keeps changing it back. functionality flexibility customiation

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John Ondo

Bolt Logistics Review

Used daily for 1-2 years
Reviewed 2017-03-21
Review Source: Capterra

It was hard for us to find a program with this functionality. We love what the program can do. I would say an area of improvement is the ease of use. It took a good amount of time to configure the program and get it to produce our desired results. Functionality. Drip campaign, being able to customize when and what is sent in your email.

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Chris Mihm

Best Bang for your Buck for Salesforce Drip Campaigns

Used daily for 2+ years
Reviewed 2017-03-24
Review Source: Capterra

I have been using BizConnector for years. At first they were one of the few players that allowed you send time delayed emails using Salesforce.com. Since then other players have come up with drip campaign tools. They may have more features but they are not intuitive and usually way over priced. Beyond fair pricing, BizConnector's service is amazing. We are not super technical over here and they have always been helpful in solving our issues. You can actually talk to a real person! If you are a small company who wants to stay in touch with your customers, BizConnector is the way to go.

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Paul Walbert

BizConnector goes above and beyond!

Used daily for 6-12 months
Reviewed 2017-03-23
Review Source: Capterra

We needed extra features for BizConnector, most significantly with their SMS messaging. BizConnector went above and beyond to give us the capability to send individual SMS messages, and Vcards as attachments to MMS. Awesome customer service, I highly recommend!Very flexible, if anything is needed we were assisted.

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Lead Follow-Up pricing

Starting from
Pricing options
Free trial
View Pricing Plans

BizConnector/Lead Follow-Up charges a monthly subscription fee after the free trial.
Available in Basic (1 user), Standard (3 users), Professional (10 users), and Premium Editions.
Basic: $59/month
Standard: $99/month
Professional: $299/month
Premium: on enquiry

Lead Follow-Up features

API (131 other apps)
Activity Dashboard (84 other apps)
Activity Tracking (56 other apps)
Automatic Notifications (47 other apps)
CRM Integration (110 other apps)
Collaboration Tools (46 other apps)
Contact Database (49 other apps)
Customizable Templates (43 other apps)
Data Import/Export (40 other apps)
Email Integration (46 other apps)
Lead Capture (41 other apps)
Lead Management (42 other apps)
Monitoring (45 other apps)
Real Time Data (54 other apps)
Reporting & Statistics (43 other apps)
Sales Analytics (49 other apps)
Sales Reporting (53 other apps)
Sales Tracking (44 other apps)
Search Functionality (49 other apps)
Third Party Integration (73 other apps)

Additional information for Lead Follow-Up

Key features of Lead Follow-Up

  • Rule Conditions drive targeted messages
  • Individually triggered, personalized, email sequences
  • Not only Leads - Contacts, Opportunities, and Tasks
  • Realtime Alerts - using Twitter
  • Actionable Results: based on email behavior
View All Features


Boost your organization's efficiency and effectiveness in a simple to use, easy-to-manage way.

Eliminate the cost of lost leads.

Increase your lead conversion rates.

Take advantage of new automation technology to manage your leads more effectively.