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Lead Forensics Features

Features Summary

Functionality

3.8

/5

68

Total features

35

5 categories

Lead Forensics features

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Behavior Tracking
Campaign Management
Contact Database
Contact Management

Common features of Lead Management software

API
Activity Dashboard
Alerts/Notifications
CRM
Calendar Management
Campaign Management
Contact Management
Customizable Fields

Price starts from

0.01

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

3.8

/5

68

Price starts from

0.01

Per month

Total Features

35

Unique features

  • Visitor Tracking

  • Web Traffic Reporting

  • Behavior Tracking

  • Real-Time Analytics

Functionality

4.4

/5

4.1K

Price starts from

Free

Total Features

86

Features in Common

26

Unique features

  • Reminders

  • Performance Metrics

  • Sales Reports

  • Forecasting

Functionality

4.5

/5

527

Price starts from

ic-pricetag

No pricing info

Total Features

97

Features in Common

24

Unique features

  • Commenting/Notes

  • Assessment Management

  • Learning Management

  • Call Logging

Common Lead Forensics comparisons

Lead Forensics logo
Dealfront logo
Lead ForensicsvsDealfront
Lead Forensics logo
Pipedrive logo
Lead ForensicsvsPipedrive
Lead Forensics logo
Marketo Engage logo
Lead ForensicsvsMarketo Engage

Reviewers who mentioned features said:

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Perryn O.

Computer Hardware, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easily Identify Companies Visiting Your Website

Reviewed 2 months ago

Positive experience with an industry-leading software. The support team is prompt with small issues and willing to dive into bigger issues to determine the root cause.

Pros

Number of visitors identified, accuracy of that information, and where the visit came from. We tested multiple tools simultaneously and Lead Forensics identified more companies visiting our website. They also had the best sync with our CRM, HubSpot.

Cons

LeadForensics doesn't identify if the visitors are the same people or unique like Dealfront (previously LeadFeader). If you have 10 visits from a company, you don't know if it's a single person visiting the site 10 times, 10 people visiting once each, or a mix of people visiting.

AF
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Amy F.

Logistics and Supply Chain, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Daily Essential for Traffic Identification and Lead Generation

Reviewed 2 months ago
Pros

1. Detailed Traffic Insights: Provides comprehensive data on website visitors, helping us understand the type of traffic we generate. 2. Effective Lead Generation: Excellent tool for identifying potential leads, enhancing our marketing efforts. 3. User-Friendly Interface: Easy to navigate and use daily, making it a staple in our workflow. 4. Reliable Customer Support: Responsive and helpful support team, ensuring smooth operation.

Cons

1. Cost: Can be expensive for smaller businesses. 2. Learning Curve: Initial setup and understanding of all features may take some time. 3. Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification.

AR
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Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Extremely disappointing and would advise to use another provider

Reviewed a year ago

We paid the following costs to LF:Set up cost: £150 + vatMonthly cost: £275 + vat for tracking codes on FOUR websites. Please note, this was not just ONE website and any current customers may wish to rethink your renewal costs as it’s clearly different for all businesses depending on your financial accounts.When we highlighted that the LF service was no longer providing a full service that we agreed...

Pros

The initial sales team were great and the trial gives you a good insight as to what you can experience if you have a good knowledge of IT. If you do not, you're buying a product that does not track staff or business owners working from home.

Cons

Different pricing per business (suspect this depends on your financial accounts)To confirm, I NEVER leave any negative feedback online about a business that I’ve had a bad experience with as I understand how difficult it is for businesses and there is always a resolution. I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since...

SW
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Sean W.

Printing, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Lead Forensics is a tool we rely on

Reviewed 2 months ago

Our organization has been very pleased with the Lead Forensics product. From the time it was implemented, to the ongoing quarterly meetings with a product representative, to help us improve/customize the platform for best ROI. We have converted leads to forecastable opportunities above our goal expectations. I would recommend trying this before much more expensive options.

Pros

It provides prospect/customer information of what products are being researched. This in turn provides a warm lead to be followed up by my sales team.

Cons

It can be difficult to Navigate the site to get where you want to be. I find myself having to search with hit and miss results.

JA
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Jim A.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Beginning to See Results

Reviewed 2 months ago

Great customer service and the ongoing support in terms of monthly calls has been a huge help. Also enjoyed the sales training that our staff received. It took some time to start seeing opportunities, but in the past few weeks we've had a handful of "lost prospects" return to the sight. With that visit information from Lead Forensics, we've reached out to these former prospects and they're now back in the sales funnel.

Pros

I love the fact that we can see who's visiting our website, assign those visitors to users, and track how often they come back.

Cons

I wish they were able to identify a higher percentage of total visitors. Was not aware of the fact that it's less than 30%.

AM
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Asif M.

Pharmaceuticals, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Great tool for finding out the identity of visitors/good for lead generation campaigns

Reviewed 2 years ago

We wanted to find out the prospects that are interested in buying our products, we used the tool to help us with the mystery and then add them to our priority based on the actions of those prospects. It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them.

Pros

Easy to use tool that helps in finding out which of the prospects are visiting the website that helps in prioritizing the leads of a business. Good for monitoring the interests of the leads and finding out their identity and exporting the contacts into your database. Good weekly reports can be set up that come directly in your mail.

Cons

The data is inaccurate. We do find some useful data but most of the data is missing as we tested other products too. Customer support is not the best, they take ages to reply. And it is expensive, and after a while useless tool as we never felt we got value from it after a while.

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Holly S G.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Intuitive and Robust Platform

Reviewed 2 months ago

Our team's overall experience with the Lead Forensics platform and team continues to be exceptional.

Pros

The platform is so easy to configure and use!

Cons

There are truly no dislikes. On occasion it takes an extra moment for the dashboard to load. It's not significant.

AR
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Verified reviewer

Facilities Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Pretty Nice Tool to have

Reviewed 2 months ago
Pros

My favorite part about LF is being able to track prospect activity on the website. You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping for sales calls, or gauging interest after a sales call/when expecting a signed contract. I can also use utm source trackers in my campaigns and see that prospects are engaging with a particular campaign to hone in on future efforts.

Cons

Not every organization pulls through to LF accurately. Some of the real time reports are false alarms. But the team is really great about staying on top of those and looking into any specific website visits to provide some additional guidance that may be helpful.

AW
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Andrew W.

Furniture, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Lead Forensics- A great tool

Reviewed 3 months ago
Pros

Just being able to see the efforts I am putting in on the sales side of things, this also helps drive conversations

Cons

Sometimes the UI can be difficult to navigate or has small bugs

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Gary H.

Machinery, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A great tool to track & grow your potential sales leads

Reviewed 2 years ago

Overall, we've had mixed feelings about Lead Forensics and its capabilities. While some of our sales team find it helpful, not every team member uses the platform on a regular basis. This is a bit problematic since the software is quite expensive. While the information provided and the leads shown are helpful, they lack the detail our team needs to execute sales calls meaningfully.

Pros

I really like how easy Lead Forensics is to use. The dashboard is very easy to use and the whole software layout is simple and intuitively designed. The dashboard can be customized to show the things you find helpful such as recent site visits, most popular pages, and the most active companies.

Cons

My biggest gripe with the software is less a critique of this particular platform, but of the software category as a whole. My biggest complaint with the software is how vague and unspecific it can be with the quality of leads it displays much of the time. Most of the leads shown will show the company name, the general location (usually the headquarters address for the company), and some background info about pages visited and time spent on the site. Unfortunately, this info is not always enough to tell us exactly who is looking at what. A lead is nice, but it's very difficult to narrow down who was looking with most large companies, especially when they are large, multinational companies with dozens of locations and tens of thousands of employees.

Vendor response

Thank you for sharing your feedback with us. We're thrilled to hear that you find Lead Forensics easy to use! We understand your concern regarding the specificity of leads, especially with large companies, and we're continuously working to enhance our algorithms to provide more detailed insights. We appreciate your insights and will strive to further improve our platform to better meet your team's needs.

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Christopher Ryan N.

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Does what it says

Reviewed 3 years ago

The tool worked well and provided some valuable leads to us - obviously, they still need qualifying and chasing up - some customers do not like to see that you have been snooping on their activity, however. and we missed the contract cut off by 20 days and were stuck paying a very expensive number for the next 3 years when we only wanted to roll over 12 months per time.

Pros

It really does do what it says - and if you're after a website lead generation tool - then having visibility of your users in real-time is incredibly valuable. it is very feature-rich and they clearly spend time trying to build new functionality into the tool. it was very easy to deploy and use.

Cons

The sales tactics by the business I am not fond of - it's not aggressive sales but the account team are constantly onto you around the time of renewal. The contracts are very long - up to 3 years and if you miss the cutoff you are tied in. Therefore it's a very expensive tool - I feel there are now tools on the market for a much better price that do just as well of job. Also I would get account managers ringing me for new business and trying to pitch the soluton to me even though I was already a customer!

cs
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cherie s.

Mechanical or Industrial Engineering, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I couldn't run our business without Lead Forensics!

Reviewed 3 months ago

I love it! We have it for all four companies in group and it works differently for each company but at the end of the day if you know who is looking on your website you can contact them and get the edge over your competition. It also gives you a reminder of existing but lapsed customers.

Pros

It tells me who has been on our website, we get to call them and get ahead of our competition, it's real time and alerts us with a trigger email. We convert prospects into sales.

Cons

I would like if it gave us mobile or telephone numbers too.

SD
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Sean D.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great resource for website lead capture.

Reviewed 5 years ago

We used Lead Forensics to capture information on our website in order to generate new/support existing leads for our sales. We work in Saas and have demos on our website and with this, we were able to tell which company was on our site and watched a demo and pass this information along to a sales representative. Even one lead is extremely valuable for us as a company and Lead Forensics generated multiple so it essentially paid for itself!

Pros

Simple interface Enough detail to get the information you need Can look up individual IP at your request Useful for supporting sales staff Is a great tool to have for a lot of reasons

Cons

Limited to a certain number of direct IP searches per time period We made the switch to another provider for this reason however during the entirety of our contract Lead Forensics was more than enough for us to do our job effectively.

Vendor response

Hi Sean, Thank you for taking the time to leave us a review of your experience with Lead Forensics. We're really pleased to hear that you enjoyed the software and that you experienced a positive return on your investment. It's also great to see that you have rated our customer service as 5 star. Lead Forensics strives to deliver world-class customer service and we're pleased to see that with your experience, there was no exception. Thank you again for your feedback. Kind regards, Pete - Lead Forensics

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Marco T.

Marketing and Advertising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Stay away from this useless scam

Reviewed 2 years ago

A Scam. They tell you what you want to hear on the sales call and then the contract fine print does not match. During my Free Trial, they showed me and give me access to the 250 leads we had generated from visitors to our website. Then during the sales pitch, I was told I would have access to all visitors that hit our website if they can see who they are. Once I signed the contract I was then told...

Pros

Not worth the money. I was smooth-talked and lied to about how many leads I would be able to get from my own website.

Cons

it's all a con. during my 14-day trial i had over 250 leads and during the sales calls they insinuated I would be able to access all the business leads that visit my own website. ONly to find out later after signing a contract that for $500 a month with a 12-month contract I could only access up to 100

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Steven S.

Restaurants, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Beware!!! Not for Local/Mom & Pop type Businesses

Reviewed 4 years ago

Beware!!! Not for Local/Mom & Pop type Businesses If you are a small local type Mom and Pop business.This is not for you!!! In theory it is great HOWEVER. the downside was only revealed to me AFTER being LOCKED INTO a 1 year contract. They only send you leads that come from a certain type of IP address, either Static of Dynamic I'm not sure, but the point is if you are looking to get solid local leads,...

Pros

Nothing, No quality leads. Read Below. This is a scam to sell this to local businesses

Cons

Not for small b2b businesses. I believe only good for national and corporate clients

AR
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Verified reviewer

Telecommunications, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Poor product and even worse customer service

Reviewed 2 years ago
Pros

Easy to install and set up from our website

Cons

This is a very bad company that pretends to customize the experience and then forces you into a standard tool.Lots of issues with the tool itself: the integration with Hubspot is a premium and is not included, the design of the platform is very poor. The data you get is not that actionable or precise. The customer service: the customer service is very poor, the customer success team forces clients...

CS
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Caroline S.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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First class experience that closes the gap between marketing and sales

Reviewed 2 months ago

First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into how the audience navigate and consume information on the website.

Pros

The support we got as we onboarded and then beyond exceeded my expectations. As a marketing agency we include the clients in our calls with Lead Forensics and our account manager ‘Henry’ tailored the approach to suit us both. Which meant we got to know the platform at a pace that worked for all and it became an integral part of our sales process from day one. Henry also shared tips to help maximise our marketing efforts with Lead Forensics and together we established a system to connect marketing, lead generation through to closing sales. There is plenty of customisation which means you can filter out exactly the right companies you want to reach. And the seamless integration to LinkedIn allows you naturally engage with your target audience.

Cons

It would be great if we could customise the pipeline further. But we found a workaround with categories.

RH
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Randall H.

Nanotechnology, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Tool at a Reasonable Cost

Reviewed 2 months ago

This is a great product when coupled with a strong marketing plan designed to drive website traffic. It provided a steady stream of solid leads and the means to catalog and track them.

Pros

This program provided plenty of qualified leads for me to follow up on, leading to an increased customer base across multiple industries. Being able to gather actual contact info for the companies visiting our site was super helpful.

Cons

Some of the reports were difficult to set up without help from our Lead Forensics customer support guy.

LC
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Liz C.

Broadcast Media, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Helps us focus on our visitors

Reviewed 3 months ago

The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of the system and where we could improve if needed with our filters/trigger reports. It's been really handy for us to see customers visiting the site - often in real-time as we're on the phone to them at the same time!

Pros

Fantastic customer support and comprehensive options in the software for sensible lead tracking.

Cons

It's been very useful so far, especially for our sales team, but I need to spend more time on it myself to improve how I use it for marketing. All good so far though!

AR
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Verified reviewer

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great software but leaves something to be desired.

Reviewed 6 years ago

We use lead forensics on our website to track possible customers for our product. Once we get their company name through the lead forensics tool we research the email addresses of individuals at this company with the applicable job title for us to go after and count them as new leads. We have gained sales strictly through the method before so overall this software works!

Pros

Best software in my opinion for its purpose Would recommend over many utilities used to track web traffic Works great with CRM integration Super fluid interface Makes communication between Sales and Marketing easier Expedites tasks that used to take multiple actions to complete and consolidates them into one process

Cons

Lacking certain information that other softwares have for this particular purpose however none are as flexible as this one Limited to the amount of individual IP addresses you may ask for even if you pay for the software and you have to contact customer service in order to track these specific IP addresses

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Austin G.

Professional Training & Coaching, 1-10 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Horrible Experience With Lead Forensics

Reviewed 4 years ago

We had a horrible experience working with Lead Forensics. Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have zero emphasis on customer satisfaction. The fact that they lock you into a long-term commitment before you even get to truly experience the value of the tool (extremely limited trial) shows you that they anticipate you wanting to cancel and wouldn't make any money if you could subscribe month-to-month like 99% of the other legitimate SaaS companies allow for.

Pros

Truly nothing. We've had absolutely zero ROI for this purchase, which cost us many thousands of dollars in a locked-in contract.

Cons

They over-promise and under-deliver. I am not the only one out there, and I highly recommend checking out their reviews here, on G2, and with the Better Business Bureau to verify that. Their sales team is super pushy and just wants to make a sale. It's unfortunate when a company just cares about the dollars and don't care about the value that they [don't] provide. The software technically works as advertised, but the data that you receive is totally useless, doesn't account for the region, and unless you get super lucky to have a small business with an easily-identifiable decision-maker, you may as well just find contact information on Google and reach out cold.

AR
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Verified reviewer

Computer Software, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic product with measurable R.O.I.

Reviewed 6 years ago

It took us some time to get used to putting it into our workflow but the return on investment in engaging casual browsers, as well as the insight it provided on everyone in our pipeline as well as the end result (customers) made this software an absolute no-brainer in terms of a business decision. Cannot recommend enough, a real game changer for a business, but I imagine you would need to have a fair amount of traffic for it to be as worthwhile as it was in my experience.

Pros

Absolute transparency- being able to see when cold, warm or hot prospects were engaging with the brand, and fully understanding how, as well as customers and even competitors as well. Clearly able to measure the ROI which is rare but valuable with Marketing software.

Cons

The only issue I consistently experienced is we tried to filter out information on our software log in page and this was never watertight the whole time we used the platform.

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Max S.

Telecommunications, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Find Out who is visiting your website

Reviewed 4 years ago

Our experience was with lead forensics post covid was great, but now that everyone is working from home It isn't as useful because people aren't in the office

Pros

Able to see who visited your website, able to get contacts from that company, also had reporting and assignment of the leads that came in.

Cons

Have to pay for each contact you try to open or you buy an amount of contact credits. also you can only see if someone visited your site from a company IP address.

CB
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Caine B.

Information Technology and Services, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The New GA4

Reviewed 2 months ago

In short, they're an extension of our analytics and reporting capability - highly, highly recommend.

Pros

In a digital moment here user privacy is tightening, extracting valuable information about your marketing and sales campaigns can be tough - this tool gives critical insight into those 'window shopping' around your digital assets, so you can react, engage and convert faster. Beyond this, the customer success unit is legendary - helping build, refine, and master our tool use over time. A special thanks to guru, [sensitive content hidden], for being an extension of our team.

Cons

It makes you so self-aware about just how limiting Google Analytics and free-to-play analytic tooling can be.

MB
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Mike B.

Logistics and Supply Chain, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Delivers as expected

Reviewed 2 months ago
Pros

It's a tremendous way to gather information about the prospects you didn't know were interested in working with you, while also helping to prioritize key targets.

Cons

The biggest challenge comes from using IP address as an identifier, so this 'bug' is a side effect of the features. If someone is working remotely from Starbucks, then "Starbucks" will look like a lead. There's some manual data removal as a result.