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Recommended
Verified reviewer
Computer Software, 501-1,000 employees
Used daily for 6-12 months
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It took us some time to get used to putting it into our workflow but the return on investment in engaging casual browsers, as well as the insight it provided on everyone in our pipeline as well as the end result (customers) made this software an absolute no-brainer in terms of a business decision. Cannot recommend enough, a real game changer for a business, but I imagine you would need to have a fair amount of traffic for it to be as worthwhile as it was in my experience.
Absolute transparency- being able to see when cold, warm or hot prospects were engaging with the brand, and fully understanding how, as well as customers and even competitors as well. Clearly able to measure the ROI which is rare but valuable with Marketing software.
The only issue I consistently experienced is we tried to filter out information on our software log in page and this was never watertight the whole time we used the platform.
Chloe B.
Machinery, 11-50 employees
Used daily for 2+ years
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Very positive, it is used in our business daily across sales and marketing.
Integration with Salesforce option, brilliant customer service, daily reports.
Sometimes the contacts in the database aren't always up to date.
Holly S G.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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Our team's overall experience with the Lead Forensics platform and team continues to be exceptional.
The platform is so easy to configure and use!
There are truly no dislikes. On occasion it takes an extra moment for the dashboard to load. It's not significant.
Verified reviewer
Information Technology and Services, 1-10 employees
Used daily for less than 6 months
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I loved to see who's coming and browsing on our side (reverse IP). which company, from where, how many visits and what was it that they were looking at , as that have allowed me to directly reach out to them as they were in the discovery phase of the sales cycle instead of waiting for someone to reach out to us and fill up a form
I think that in today's marketing automation world, such functionality is too lacking. IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might see San Fransisco which isn't helpful
Max S.
Telecommunications, 11-50 employees
Used daily for 2+ years
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Our experience was with lead forensics post covid was great, but now that everyone is working from home It isn't as useful because people aren't in the office
Able to see who visited your website, able to get contacts from that company, also had reporting and assignment of the leads that came in.
Have to pay for each contact you try to open or you buy an amount of contact credits. also you can only see if someone visited your site from a company IP address.
Caine B.
Information Technology and Services, 51-200 employees
Used weekly for 1-2 years
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In short, they're an extension of our analytics and reporting capability - highly, highly recommend.
In a digital moment here user privacy is tightening, extracting valuable information about your marketing and sales campaigns can be tough - this tool gives critical insight into those 'window shopping' around your digital assets, so you can react, engage and convert faster. Beyond this, the customer success unit is legendary - helping build, refine, and master our tool use over time. A special thanks to guru, [sensitive content hidden], for being an extension of our team.
It makes you so self-aware about just how limiting Google Analytics and free-to-play analytic tooling can be.
Kevin T.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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Very happy, great product with great support and customer service.
It gives you the extra layer of insight on who you are bringing to the website.
I honestly can't think of anything negative about Lead Forensics.
Mike B.
Logistics and Supply Chain, 51-200 employees
Used weekly for 2+ years
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It's a tremendous way to gather information about the prospects you didn't know were interested in working with you, while also helping to prioritize key targets.
The biggest challenge comes from using IP address as an identifier, so this 'bug' is a side effect of the features. If someone is working remotely from Starbucks, then "Starbucks" will look like a lead. There's some manual data removal as a result.
Katy A.
Building Materials, 1-10 employees
Used other for 6-12 months
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This Company does not have a review section, so I will post here. This is a SCAM, do not do it. Go check them on BBB. I am not one to leave reviews but I have had enough from this company. We signed a contract, after 3 months we were seeing no return. We complained and they said we did not have enough "training" but the girl that did the training only called once and we never heard from her again....
NOTHING, I would of given zero stars if I could
Customer Service or lack of any real service They DO not perform any service, it is a scam
Jon W.
Construction, 201-500 employees
Used daily for 1-2 years
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Overall positive, but in order to get the most out of the product you will need to use a 3rd party contact lookup tool.
The fact that it backed up our Google Analytics data and showed us true B2B traffic to our website.
The quality of contacts in the contact database is awful. This needs to be fixed because it's unusable.
Michael G.
Pharmaceuticals, 1-10 employees
Used daily for 2+ years
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Generates useful and accurate information about website visitors
I haven’t found anything not to like! Will keep looking
Jay U.
Events Services, 51-200 employees
Used daily for 1-2 years
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Lead Forensics DOES NOT rely on Google Analytics. They use their own proprietary database of companies that is constantly being updated. They also have a Data Manager feature where you can upload various lists of company domains and then you get an IMMEDIATE alert whenever someone from that company hits your Web site.
It is on the expensive side, but still well worth the money. If I had one piece of advice, it would be NOT to charge MORE money to get the contact information of people at any visiting company.
Simon M.
Telecommunications, 51-200 employees
Used daily for 1-2 years
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Much more in depth than analytics
Once using this it allows you to see not just new business opportunities but lost customers returning to your site, engagement with social and the journey a lead has taken, what they've viewed and who/how they've found and then shared it.
The initial sales bombardment. All be it they have to get the product to market but these guys are relentless. Having said this once you're on board they're just as engaged with current customers.
Verified reviewer
Computer Software, 11-50 employees
Used daily for 6-12 months
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We were using Snitcher to better understand who was visiting our website. We trialed Lead Forensics at the same time and captured 3x as many visitors. It was more expensive, but still much less expensive than other tools. Now we can market to the right companies that are interested in our product.
Provides the ability to see what companies are visiting our website. Doesn't capture everybody, but had a much higher hit rate than Snitcher. Features like real-time email alerts when key accounts visit the site provide great value.
It errors out on logging in often. The UI isn't the easiest to navigate beyond the basic homepage/visitors screens. It still misses a lot of visitors.
Andrew W.
Furniture, 11-50 employees
Used daily for 1-2 years
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Just being able to see the efforts I am putting in on the sales side of things, this also helps drive conversations
Sometimes the UI can be difficult to navigate or has small bugs
Vicky W.
Electrical/Electronic Manufacturing, 1-10 employees
Used daily for 1-2 years
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I find Lead Forensics an amazing tool to use daily.
It will tell me the page they have looked on and how long they have been on our website.
On lead forensics the chat bar is too big!
Jack J.
Furniture, 1-10 employees
Used daily for 1-2 years
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seeing who gets on our website and what products they review.
Nothing, it works exactly how we want and need it to work.
Keely P.
Logistics and Supply Chain, 201-500 employees
Used weekly for 2+ years
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Integration with CRM, although development/improvements in process
Oversold, but development nearly completed
We appreciate your feedback. It's great to hear that you find value in our CRM integration. We're working hard to address any concerns you may have. Please reach out to your Customer Success Manager for any assistance you need with the software. Thank you for your feedback.
Brian S.
Accounting, 11-50 employees
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At the very beginning of my trial (which really isn't a trial), I told them that I just didn't see value in it. They told me 'too bad' you still have to pay the year subscription. It wasn't the message I received when I signed the contract to trial.... so make sure you are 100% onboard before taking the next step. After experiencing all of this, not really sure how they are still in business.
They do a good job onboarding you and teaching how to leverage it. Very talented sales team that is ready to overcome any objection you might have. The closest related experience to this is like buying a used car. High pressure sales... some people like getting sold that way.
I didn't like how they trick you into a contract just so you can test drive (get your hands on it) the software before actually buying it. There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just registered companies on Google. That doesn't work for us. We are more of a B2C business, which I kept telling the rep So buyer beware if you are wanting leads from actual people. Not going to work for you.I was also oversold on the HubSpot integration. It isn't two-way syncing. You have to upload your HS contacts via text file if you want to see them in this tool. The integration is basically worthless from my point of view.
Monique B.
Facilities Services, 51-200 employees
Used daily for 1-2 years
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Easy to use/navigate and understand the terms of use
Incorrect data/ bounced emails get quite a few
Sergio M.
Marketing and Advertising, 51-200 employees
Used daily for 6-12 months
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The ability to not only see who is visiting your website but to be able to track and see where they went is an incredible future to have.
At this point I dont have anything to mention. I have had an easy time understanding and following the system.
Dan P.
Hospital & Health Care, 1-10 employees
Used daily for 6-12 months
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We like LF for daily trigger reports of IP addresses who visit frequently. This is a big help with tracking prospect activity.
Ease of use. Contact look up. Send to CRM button. Integration with HubSpot and LinkedIn.
Lead management. Don't much use it since we have HubSpot.
Sara F.
Construction, 11-50 employees
Used weekly for 2+ years
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I use LF mostly for marketing purposes, but I find it a powerful and reliable tool.
The interface is clear and easy and it can be customized. The information regarding the leads are specific and deep. It's possible to compare statistics and datas.
I don't know, I disdn't find any issue with it.
Guy M.
Computer Software, 1-10 employees
Used daily for 6-12 months
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Great lead capture tool and very pro-active support from the team. We've generated many good customers, based off the insights Lead Forensics has provided about their websites visits.
We have no issues with the software or service.
Yvonne C.
Information Technology and Services, 1-10 employees
Used daily for 6-12 months
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Really good. Especially [sensitive content hidden], our account handler, she has been amazing!
I love the fact we can see who has been looking at us! Really interesting to see what they've looked at as well.
Nothing. I have loved everything about Lead Forensics.