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Lofty
5
65
4
24
3
12
2
7
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-Powered Real Estate CRM & lead generation software
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Lofty - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: April 2026
Lofty overview
What is Lofty?
Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently.
Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI.
A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle.
Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.
Starting price
Alternatives
with better value for money
Pros & Cons
Lead Management
Email Campaigns
Real Estate
User Interface
Phone Issues
Slow and unhelpful support responses
Lofty’s user interface
Lofty review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
3.9
Ease of use
3.9
Customer support
3.5
Reviews sentiment
What do users say about Lofty?
Users say Lofty offers robust lead management, useful automation, and a user-friendly interface that helps them stay organized and manage contacts efficiently. They find its features comprehensive, appreciate mass email and text capabilities, and report improvements in team collaboration and follow-up consistency. Some feel the platform is easy to use and supports business growth.
Reviewers indicate Lofty is plagued by frequent bugs, technical issues, and unreliable customer support, with slow response times and unresolved problems. They report frustration with email campaigns, missing features, and limitations in team management, noting that ongoing glitches and poor support hinder their overall experience.
Select to learn more
Who uses Lofty?
Based on 127 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Lofty's key features
Most critical features, based on insights from Lofty users:
All Lofty features
Features rating:
Lofty alternatives
Lofty
Starting from
No pricing info
HubSpot CRM
Starting from
20
/user
Per month
Zoho CRM
Starting from
14
/user
Per month
Salesforce Sales Cloud
Starting from
25
/user
Per month
Lofty integrations (14)
Integrations rated by users
We looked at 127 user reviews to identify which products are mentioned as Lofty integrations and how users feel about them.
Integration rating: 4.6 (18)
“I don't know that I am using this it's fullest. I wish that it kinda logged the emails as touch points itself in the correct client to prevent me from having to log things like that myself.”
Adelita D.
Founder
Integration rating: 4.3 (11)
Integration rating: 4.8 (5)
“To help us see when kids are registered in our project management software”
“It connects fine but has lots of issues.”
Emma E.
Artistic Director
Integration rating: 4.3 (5)
Integration rating: 3.4 (5)
“I use it daily. It is very important”
Casey H.
Realtor
Integration rating: 4.3 (4)
“To send videos to clients quickly and easily.”
Lisa L.
Owner
Lofty customer support
What do users say about Lofty customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Lofty customer support.
A limited number of users mention support is easy to contact, responsive, and helpful when troubleshooting issues.
Common user feedback highlights slow response times, with support often taking too long to address questions or problems.
Widely noted by reviewers, support rarely resolves issues on the first contact and often provides unhelpful or inaccurate answers.
A significant portion of users report difficulty reaching support, repeated follow-ups, and a lack of follow-through on promised solutions.
Support options
Training options
To see what individual users say about Lofty's customer support, check out the review snippets below.
“Support has always been helpful and took care of everything I needed.”
RIck C.
Owner Broker
“I would appreciate the opportunity to have this reviewed and corrected, including reconsideration of the charges given that the core service was never fully operational.”
Bob J.
Team Lead
“Customer support is very slow responding and it's hard to get a fast and direct answer with issues.”
Amanda R.
Realtor
“Customer service is fairly responsive, but they never follow through, they seem to never really understand the problem, even after I spend hours sending examples, videos, screen shots, and more to help them understand. ”
Stacy A.
tech dept
Lofty FAQs
Lofty has the following typical customers:
Mid-size Business, Large Enterprises, Small Business, Freelancers
These products have better value for money
Q. Does Lofty support mobile devices?
Lofty supports the following devices:
Android, iPhone, iPad
Q. What level of support does Lofty offer?
Lofty offers the following support options:
Chat, Email/Help Desk, Phone Support, FAQs/Forum, Knowledge Base, 24/7 (Live rep)
