MediaRadar Features List

MediaRadar

Media ad sales intel for ad sales professionals & agencies

4.55/5 (113 reviews)

MediaRadar Feature Summary

  • Data management
  • Proposal management
  • Statistical analysis
  • Business intelligence
  • Prospecting tools
  • Sales & operations planning
  • Email alerts
  • CRM integration
  • Lead generation
  • Business analysis
  • Spend analysis
  • Conversion rate optimization
  • Multi-channel management
  • Sales trend analysis
  • Search functionality
  • Data filtering
  • Filtered views
  • Contact database
  • Data import/export
  • Email notifications
  • Customizable reporting
  • Visual analytics
  • Content management
  • Customer accounts
  • Lead assignment
  • Lead capture
  • Campaign analysis
  • Geotargeting
  • Social media integration
  • Real time updates
  • Advertising management
  • Opportunity management
  • Knowledge base
  • Market analysis
  • Market research
  • Collaboration tools

Sales Feature Comparison

Most popular features of all Sales apps

API (111 other apps)
Activity Dashboard (65 other apps)
Activity Tracking (42 other apps)
Automatic Notifications (38 other apps)
CRM Integration (86 other apps)
Collaboration Tools (28 other apps)
Contact Database (40 other apps)
Customizable Templates (31 other apps)
Data Import/Export (30 other apps)
Email Integration (37 other apps)
Lead Capture (29 other apps)
Monitoring (38 other apps)
Opportunity Management (28 other apps)
Quote Management (32 other apps)
Real Time Data (40 other apps)
Sales Analytics (39 other apps)
Sales Reporting (40 other apps)
Sales Tracking (34 other apps)
Search Functionality (38 other apps)
Third Party Integration (48 other apps)

Competitor Feature Comparison

Mobile apps

iOS App


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MediaRadar Feature Reviews

25 reviewers had the following to say about MediaRadar's features:

andy hoover

love it

2018-04-25

Pros

Extraordinary collection of brands and contacts. The creative cheat sheets. market trends and analysis.

Cons

interface with sales force. sometimes dated contact info. brands without the activity to allow for asking customer support for contact names and information.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
David Ginsberg

Mediarader is the ultimate tool to understand the competitive landscape!

2018-04-25

Pros

ease of use, real time tracking, flexibility with reporting. overall this is a must have tool to get the sales edge. i love the print and on-line functionality

Cons

overall not many cons. i do wish we can get the excel reporting back by magazine and brand type as that was something very valuable

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

MediaRadar seems to be designed primarily for consumer publications and not B2B titles.

2018-04-25

Ability to gauge competitive advertising activity.

Pros

The ability to understand overall advertising activity across our competitive set, see the creative that is running, email tearsheets to sales reps.

Cons

Inability to separate commercial construction leads / top prospects from residential construction leads; cannot see entire magazine / flipbook, just ad pages; miscategorized ads / missing ads; site is difficult to navigate.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Jessica Fidrocki

I found MediaRadar to be very helpful in identifying key prospects in my categories and territory

2018-04-25

The information provided by MediaRadar helps identify key prospects and the current activity of those prospects as well as tips for pitching programs to these companies.

Pros

I'm able to pull up Power Prospecting Reports that are comprehensive and assist when planning my sales trips during the year.

Cons

Sometimes I have trouble finding specific information for accounts. My company might want to consider paying for information about digital program as well as the print programs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Justin Koenigsberger

Easy Functionality and always provides a contact to lead conversation in the right direction

2018-04-25

Pros

Great value for the data. Easy to use.

Cons

Sometimes there is too much information to navigate through. There should be an identifier associated to the main point person or decision maker

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Nadine Timpanaro

I have used MediaRadar for several years, and I am always happy with the updates and new features.

2018-04-25

Pros

I am happy with the competitive reporting I am able to supply our sales team. Great tool for helping sales team map out trips/visits to clients.

Cons

In our industry, it is sometimes tricky to identify divisions, causing some difficulties in assigning sales territories.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Nick Romano

Media Radar support staff is always offering help. They are pro-active and prompts are great.

2018-04-26

Pros

The contact database is especially useful.

Cons

Share of market data and tear sheet examples of campaigns can be dated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Cameron Chalfin

Quick, easy and seamless

2018-04-25

It makes my life easier in the media sales world.

Pros

The direct contact information and all of the competitive sets are very accessible and easy to track down.

Cons

Sometimes the information isn't updated as quickly as I would like. And sometimes the information is off due to scent strips, other than that I do not have a problem with Media Radar.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
GEORGE GRETSER

Easy to use, lots of useful info

2018-04-27

Helps with sales, identifying prospects, makes for targeted proposals using MR info

Pros

Contact info; competitive spending for print and digital; able to see creative; insight info to use for proposals

Cons

Also liked it better when viewing where ads were placed it showed inside competitive set and outside - now I am seeing just one report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Irene Grieco

Always very helping and a great way to get the information I need

2018-04-25

It's great for prospecting business and also finding out where my clients are spending their media dollars

Pros

It is easy to access the information that I need such as finding contacts, market share and the activity a client has for the time of quarter that I'm looking for.

Cons

Sometimes the contact information isn't up to date or current for either the client or advertisers business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Murphy VandeMotter

Rep and her team are amazing, always willing to help

2018-04-25

Pros

The fact that you can export entire reports is very helpful

Cons

I have not found any flaws with the software, everything feature extremely easy to use and the team is very quick to respond.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Shaun Barbeau

I utilize MediaRadar almost daily because it provides crucial & current information quickly

2018-04-25

Makes our company a more valuable resource for clients

Pros

Ease of use, multiple data points , up to date contacts, sample creative and instantaneous reports that are tagged with my company logo and I can share with clients straightaway

Cons

Smaller or newer companies don't always appear in searches but if I check back at a later date most times those companies are available

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexandra Stetzer

I've had an overall positive experience with MediaRadar for the 5+ years I've used it.

2018-04-25

Pros

MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports.

Cons

There are a few places within Edit Credits where I different report output would be helpful --  When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 51-200 employees)

MediaRadar is the best at assembling quality contact lists

2018-04-26

Pros

MediaRadar is the best at assembling quality contact lists.

Cons

Not enough podcast specific information from a sales vertical standpoint.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kim Skipper

The MediaRadar team is always ready to help to provide solutions!

2018-04-23

Pros

I like it that I can easily search for a client/agency in a most timely fashion.

Cons

Sometimes the contacts are not updates in the most timely of fashion making it a little difficult to provide the most updates information to my management~

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Lydia Stewart

Helps me track what is happening in the field and where people are spending money, products purchase

2018-04-25

Help me to be a better sales person and see the wants/needs of current and potential advertisers

Pros

Able to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often.

Cons

Some of the reports are hard to manage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
CJ Close

I use MediaRadar daily for prospecting and locating contacts

2018-04-25

Territory Reports, Category Reports, Contacts!

Pros

Pulling territory prospecting reports and category reports and then having the ability to click directly onto the contacts and email them

Cons

In other words, if someone works on an account and that account is based in TN, but the agency contact is based in CA, it will still pull the CA contacts too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
LA Randrup

Great tool to save time on prospecting!

2018-04-23

Saves me time.

Pros

"Request a contact" button.

Cons

Some accounts are not allowed to request a contact or some accounts have outdated contacts in them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Has helped me generate leads and new business for our company, cannot say enough good things.

2018-04-25

Lead generation, new potential prospects, and several closed won deals

Pros

I also appreciate that you can hunt by vertical and by territory, as our organization must use both in our sales approach

Cons

Sometimes I do not feel like I understand the full scope of the capabilities, more trainings and such would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Heath Owens

I use Media Radar to scope out competitors' activity

2018-04-25

Pros

Creative Cheat Sheet feature, especially that it lists the page numbers and percent of book that ads are placed.

Cons

Sometimes there is also a lag in uploading new issues OR updating account assignments when we have a change in sales rep.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

I use MediaRadar on a very consistent basis and find it extremely helpful and easy to use .

2018-04-23

I also use it to get contact information from various brands to use for my outreach.

Pros

I also love the Power Reports feature.

Cons

The only issue I run into is the database not having contacts for certain brands sometimes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

MediaRadar is an invaluable resource for ad sales activity. Contact information is great to have!

2018-04-23

Pros

The most valuable information is contact information, including email addresses and phone numbers.

Cons

I would like more information on the target audience. Currently MediaRadar provides an income target but not much more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Matt McGuire

Great when a brand applies

2018-04-25

Pros

When brand content is available it is clear and easy to use for my sales presentations.

Cons

The majority of the time my brands have no content even though I know the ran and are running ads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Michael Cosenza

It's definitely a very user Friendly Product, which is indeed extremely important...!

2018-04-25

Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money.

Pros

We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product.

Cons

It's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cynthia Carr

Medi Radar is a very useful sales tool

2018-04-25

Great for lead generation!

Pros

It easy to look at not only potential lead opportunities but also other places cour current advertisers are spending.

Cons

I wish the digital/social media package was more robust. We have looked at this module a few times but it doesn't seem to be accurate enough for our use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more