Worth the investment
As a small business, proposals can be one of the biggest time sucks. Qwilr makes it so easy, especially if you are using much of the same material time and again. What sets it apart is its ease of use and the visually stunning presentation as a result.
The customer support has been beyond spectacular. They are fair, flexible, and responsive--which is more than you can say for a lot of companies out there. They make it so you want to work with them, and its not a chore. When you are low on time, easy is good.
The visual impact made a massive difference. Panda Doc may have had a few more detailed options, but it did not make a massive difference for what I was trying to do. Qwilr is slightly more expensive, but the impact that it makes is worth it.
There are somewhat similar items out on the market. That said, nothing is going to give you the impact of Qwilr. That is what it comes down to: impact.
Less than 6 months