Traction Complete Pricing, Features, Reviews & Comparison of Alternatives

Traction Complete

Account-Based lead management within Salesforce

4.75/5 (8 reviews)

Traction Complete overview

Traction Complete is a lead management tool which makes account-based marketing (ABM) possible within Salesforce. By bridging the gap between sales and marketing, Traction Complete ensure that leads belonging to key target accounts get routed to the right sales rep for maximum conversion. The cloud-based system instantly routes high value leads to the right rep and gives them the insights they need to build meaningful relationships. Traction Complete simplifies the lead management processes by removing manual efforts with the aim of producing faster response times and meaningful connections.

Businesses can connect Traction Complete with their Salesforce accounts to facilitate lead matching and management. Leads can be routed to other leads, accounts, or contacts within Salesforce, and sales teams can ensure that only one rep is connected to each account at any given time in order to avoid duplicates. Users can create web forms within Traction Complete and forms are formatted to be short and concise in order to optimize conversion rates. Sales and marketing team members can view their lead matches within the Traction Complete lead record and get an at-a-glance overview of contact details, company, and related accounts.

Traction Complete offers automatic account-based lead assignment which assigns new leads to sales reps in real time based on metrics such as lead source, last activity, and more. Businesses can build custom lead assignment workflows using the visual workflow editor, and can set up the Traction Complete system to route leads whilst taking into consideration account matches, company matches, and robin rounds. In order to maintain a constant source of contact for every lead, Traction Complete ensures that any lead that enters Salesforce without an associated account is routed to the rep that has had the most contact with them previously.


Pricing options
Value for money
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Business size



United States

Supported languages

Traction Complete screenshot: Leads are routed in real time to the most relevant sales repTraction CompleteTraction Complete screenshot: The dashboard provides an overview of processed and matched leadsTraction Complete screenshot: Traction Complete simplifies matching by allowing users to setup custom match rulesTraction Complete screenshot: Sales reps can view their lead record to see any connects between leadsTraction Complete screenshot: Shorten lead response times by providing sales reps with insight into existing relationships

Traction Complete reviews


Very good

Value for money
Ease of use
Customer support
James Maddison

Great Lead Routing Tool

Used daily for 2+ years
Reviewed 2017-07-12
Review Source: Capterra

Their tool cleans and enriches our lead records. It helps with complex lead routing. And gives us visibility into Account Hierarchy.Traction Complete solved our complex lead routing issue. We use an account based selling model so matching leads to existing accounts and assigning leads to owners is a crucial step whenever a lead is created. We found that domain and account name matching wasn't accurate enough by themselves and wrote code to also match on Company DUNS, Domestic DUNS, and Global Ultimate DUNS. Traction Complete updates every lead when it is created and inputs the DUNS numbers, which is often not available from list buys, tradeshows, etc. This process has significantly improved our lead to account matching. Company, Domestic, and Global DUNS matching is now a native feature in Traction Complete. Traction's support has been great. They are quick at responding to any issues we have.

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Sharlet Wentzell

Responsive Problem Solving!

Used daily for 2+ years
Reviewed 2017-07-12
Review Source: Capterra

We purchased both and Traction Complete to increase our industry segmentation for targeted marketing. We track our address data on our contact records, so standard clean wasn't able to match and augment additional SIC code details at the account level. Adding Traction Complete to the mix, filled the gap and we were able to assign missing industry groupings to a large percentage of our accounts. The customer success manager we worked with was very responsive and creative with finding work arounds to our non-standard implementation issues we encountered!

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Rick Banister

Awesome capability, reliability, and customer support from the vendor.

Used daily for 1-2 years
Reviewed 2017-07-12
Review Source: Capterra

We purchased both Traction Hierarchies and Traction Complete to enhance our often sketchy lead quality from visitors who provide incomplete information. We now know exactly who people are, including phone numbers and company info. We use Hierarchies for its Data.Com contact database and corporate structuring capability for large enterprises to identify all the business units and their key contacts, and Complete to batch or single update leads with D&B data.

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Jennifer Vega

Easy and Affordable Tool for Lead Routing

Used daily for 6-12 months
Reviewed 2018-10-19
Review Source: Capterra

I'm happy with the tool and plan to keep using it. The tool is affordable and able to do what I need done most - match leads to accounts and route leads.

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Kristen Gray

Quality, easy to use hierarchy & enrichment tool at a great cost

Used daily for 2+ years
Reviewed 2018-10-12
Review Source: Capterra

Excellent customer support & innovative company

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Traction Complete pricing

Pricing options
View Pricing Plans

Contact Traction Complete for pricing information.

Traction Complete features

Lead Management
Third Party Integration

API (131 other apps)
Activity Dashboard (84 other apps)
Activity Tracking (56 other apps)
Automatic Notifications (47 other apps)
CRM Integration (110 other apps)
Collaboration Tools (46 other apps)
Contact Database (49 other apps)
Customizable Templates (43 other apps)
Data Import/Export (40 other apps)
Email Integration (46 other apps)
Lead Capture (41 other apps)
Monitoring (45 other apps)
Real Time Data (54 other apps)
Reporting & Statistics (43 other apps)
Sales Analytics (49 other apps)
Sales Reporting (53 other apps)
Sales Tracking (44 other apps)
Search Functionality (49 other apps)

Additional information for Traction Complete

Key features of Traction Complete

  • Lead matching
  • Salesforce integration
  • Account-based lead management
  • Configurable workflow
  • Custom forms
  • Customer accounts
  • Distribution management
  • Forms management
  • Request routing
  • Summary reports
  • Third party integration
  • Conversion rate optimization
  • Duplicate detection
  • Routing options
  • Automatic lead distribution
  • Auto-matching
  • Lead management
  • Contact management
View All Features


Setup real-time triggers and workflows to automatically route leads as they come in. Traction Complete is fired instantly on leads created from any source in Salesforce.

Benefit from automated lead-to-account matching, as well as lead-to-contact, and lead-to-lead matching. Matches can be sorted with cascading rule sets and customizable tiebreakers.

Assign leads to sales reps based on enriched data with real-time lead assignment features which assign leads based on previous contact, account matches, round robin distribution cycles, and more.

Manage web forms to collect new leads and ensure that forms are short in order to optimize the number of conversions. The lead-to-account matching ensures that any data not captured within the form in collected from existing accounts.

Allow sales reps and marketing teams to view all of their leads within the lead record, and provide at-a-glance insight into related contacts, accounts, and leads.