Lead Management Software

What is Lead Management Software?

Lead management software provides users with the ability to capture, route, score, and nurture their sales leads. Sales reps and lead buyers can use these tools to generate leads as well as to follow their progress across the entire lead management cycle from acquisition to conversion. Through appropriate lead distribution and lead nurturing, these applications optimize the chances of converting leads into customers.

Key Features & Benefits

  • Lead follow up and reminders
  • Historical recording of leads, customer profiles and interactions
  • Lead generation and acquisition
  • Sales pipeline overview and analysis
  • Lead verification and scoring
  • Lead nurturing and optimization
  • Lead allocation and routing
  • Lead delivery and recycling