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Animoto Logo

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Easily create professional videos that engage and impress.

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Animoto Features

Features Summary

Functionality

4.1

/5

183

Total features

25

4 categories

Animoto features

API
Audio Capture
Collaboration Tools
Commenting/Notes
Content Library
Customizable Branding
Customizable Templates
Drag & Drop

Common features of Video Marketing software

API
Account Based Marketing
Activity Dashboard
Activity Tracking
Behavior Tracking
Campaign Management
Collaboration Tools
Commenting/Notes

Price starts from

16

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.1

/5

183

Price starts from

16

Per month

Total Features

25

Unique features

  • Customizable Templates

  • Video Capture

  • Templates

  • Commenting/Notes

Functionality

4.6

/5

2.6K

Price starts from

199

One-time payment

Total Features

18

Features in Common

11

Unique features

  • Multimedia Support

  • Data Import/Export

  • Social Promotion

  • Watermarking

Functionality

4.7

/5

965

Price starts from

54.95

/user

Per year

Total Features

24

Features in Common

10

Unique features

  • Data Import/Export

  • Split/Merge

  • Search/Filter

  • Watermarking

Common Animoto comparisons

Animoto logo
InVideo logo
AnimotovsInVideo

Reviewers who mentioned features said:

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Maria J. C.

Higher Education, 10,001+ employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Animoto Use for Graduation and Promotion Videos in Graduate School

Reviewed 5 years ago
Pros

Animoto is EXTREMELY easy to use, I am not tech-savvy and was able to easily use this program to make videos. I have been using it for graduation videos where I put together pictures from graduating undergraduate students alongside their reflections on their program and area of study. Parents and students love watching these videos. I also made it to promote programs and classes.

Cons

I would like to see more variety of video templates.

FS
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Fahim Shahriar S.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Branding Made Easy!

Reviewed 2 years ago

It enables users to upgrade their branding with ease. Almost anyone can create contents with it. I loved the user friendly interface. Ideal for small businesses. One of the best options available. A powerful tool but it certainly needs to add more features.

Pros

It is very user friendly. Almost anyone can create amazing video content with it. The large template library makes it even easier for users. Creating videos takes a very little time and adding effects, transitions and text overlay is relatively very simple.

Cons

The templates can sometimes be very restrictive. If a user has a proper idea about how the video should be then it is not for him.

AR
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Verified reviewer

Photography, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Slideshow Wizardry

Reviewed 6 years ago

Wanted to like, and I don't actually think this is a BAD app, it's just that I'm a creative control-freak and Animoto has JUST enough customisation that I was tricked by the illusion of choice. Another app, "M," has a mode with zero control except for the photos you choose. You can't even change the order. And knowing that, it's easier to accept the not-controllingness bit. But a few TINY choices make this a "Thanks but no thanks!" for me. :/

Pros

I can't lie: if one were motivated to produce a not-quite-narrative--an advert or "spring break memories!" type video, a tutorial, even--in a few minutes, it would be fine. Animoto lets you drop your media into a box that you then distribute across their templates (which are fine) or into a from-scratch video, and boom.

Cons

It's not very powerful and hasn't many options--which is fine in some cases. You can change fonts and the order of your media. Something about the way their fonts lay in the video is just UGLY, though. Their animations are... hmm. And their templates only seem to look decent if one's media is professionally-shot. If you have an idea in mind (ie narrative notions or original editing style), skip this one. If you like using animated gifs, keep on looking. (NOTE: You CAN import a gif, it's just that it won't be animated in your video.) Also, the layout of the web app is pretty but not very intuitive.

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Paola P.

Photography, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Stunning slideshows in minutes

Reviewed 6 years ago

I use Animoto on a daily basis to produce slideshows for wedding photography clients.

Pros

Its ease of use is definitely the best thing about this software. I can easily create a slideshow in a couple of minutes with a template video (something that I wouldn't even know how to do outside of Animoto), add licensed music, and tweak it, including the speed at which the images are shown and the order. This whole process used to take me at least 40 minutes and involved different sofware tools. Plus, if I had to correct a small detail of it, I would need to create everything again from scratch, and though I could save my project as I was working on it, I would need to export new versions every single time. Animoto creates videos in different sizes AND uploads them to a custom link at the same time, saving me countless hours of work.

Cons

Well this is not actually Animoto's fault, but I wish I could use or upload different songs, particularly those that my clients are more familiar with. I understand this is not possible because of copyright issues, but in some countries outside of the US clients do ask for slideshows with different music choices, just for their personal use. However, this only happened a couple of times and the music...

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Nick A.

Education Management, 201-500 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Image Slideshow to Music Creation App

Reviewed 6 years ago

Overall, adds another element to the classroom. I have also used Animoto to put together slideshows of my daughters that come out really well. Love the ability to share easily through a multitude of options including social media such as Twitter and Facebook.

Pros

I remember when Animoto first came out. I was using it in the classroom with students to curate their images for various assignments (book trailers, public service projects, social media campaigns) etc. This was something they enjoyed. There are workarounds to do similar things, like using Google Slides or PowerPoint, or iMovie, but this takes the guesswork out of it. A simple tool to be able to merge images and video into a slide presentations/slideshow and overlay music to it. Comes out very professional looking. Students enjoy sharing these as it requires minimal movie editing experience and is a lot easier than iMovie. If you are using a LMS, I love how you can embed this inside it! Another way for teachers to be creative in how they deliver the content to their students.

Cons

There aren't a lot of features or customization, but it is pretty straightforward in that you add images, add video, and ick a song. The rest is done by Animoto. There are templates to choose from as well, but would be nice to have a few more features/animations to make it more personal.

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Esther G.

Photography, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Drag and drop video compiler

Reviewed 6 years ago

I like it because they provide the templates, but for a business tool, I think it's way too expensive for such limited editing and no scrubbing capabilities. I spend hours just previewing because there's no scrub feature.

Pros

I love how easy it is to import photos and videos and create a basic slide show

Cons

1) The price is higher than some other editors out there. 2) getting the music timing right is a guessing game bc they don't have a scrub feature 3) previews take a LONG time to load, and you can't scrub, so if you need to test something at the end, you have to watch the entire video to get there every time.... this takes a VERY long time to do.

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Harmanpreet K.

Computer Software, 501-1,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome video maker tool.

Reviewed 6 years ago

I love Animoto. I have created lot of personal and business videos on Animoto.

Pros

It is awesome cloud based video maker tool. It allow users to create beautiful videos and slideshows. It is very easy to use and provides user friendly platform to create, share and download presentations. It allow users to create personal and business slideshows. It provides lot of templates like birthday, holiday, valentine etc. Users just need to select photos, videos, audio track and template, after couple of minutes awesome video is ready to play and share.

Cons

Sometimes users need to cut or merge audio track and videos before creating slideshow on Animoto, it does not provide that feature. Users have to use another tool for that purpose.

KC
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Kathleen C.

Higher Education, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Look like a video pro

Reviewed 5 years ago

I was up and running the very first time I tried the app. I created a great 30 sec video for our Facebook page which generated over 26K views. The video looked great, and was so easy to make. Animoto is a great resource for anyone who wants to make professional looking videos in flash!

Pros

The ease of creating high quality videos extremely fast without using complicated video editing software. Animoto provides a variety of templates that can easily be adapted. You can change fonts and basic color themes, and in the paid version, upload your logo to brand all your videos. I didn't have a lot of videos on hand, but I did have lots of still images. With Animoto, all I had to do was upload photos and place in suggested frames within a theme. I could move things around, sync with music and export the movie in a variety of formats. All very simple.

Cons

I don't have complete control! I can't make some minor adjustments. Example: text can be places in one of several "zones" within a frame. It's not possible to move the text a nudge! Although there are lots of templates, I wish there were more! Sometimes I need a hybrid type of video...in between "memories" and "marketing."

CS
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Carrie S.

Photography, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Could Be Better

Reviewed 3 years ago

I have used other slideshow building softwares and they are not as easy to use or have the quantity of music options, but overall it's expensive. I don't feel the value is worth it but also, the ability to quickly throw something together is nce.

Pros

The quick ability to add images, text, and deliver a final production. The full, high resolution production as well as other size availabilities.

Cons

It's incredibly expensive for a monthly plan and then the options in the templates do not allow for customization. Some of the templates are corny or old fashion and the ones that are not overly plain. Some do not allow for image adjustments from portrait to landscape. Overall, it could be revised with template options for the cost.

AR
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Verified reviewer

Automotive, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Animoto can do basics

Reviewed 5 years ago
Pros

It's very easy to use. Just plug in your pics and/or video. Sized already to fit social media

Cons

Not enough templates for the price. Price is too high for what's offered

AR
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Verified reviewer

Automotive, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Time Saver!!!

Reviewed 6 years ago
Pros

Our company would make a lot of videos with minor changes in AfterEffects. We decided to check out a software that saves more time. This completely changed the way we do our digital marketing. Extremely easy to use, greate templates, and awesome videos! If you are wanting to have a lot of control on how your videos look, this might not be for you. If you are trying to get a nice video done that looks like it took you an hour, this is for you!

Cons

Sometimes photos will look blurry and some slides will look glitchy, even after looking over the quality of the photos. I wish there was more options to customize the smaller details, but for the money and the time saved its totally worth it!

MO
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Michelle O.

Education Management, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Video Help for Novices

Reviewed 2 years ago

We embed Animoto videos on our website, emails and social media channels. While the software is not iMovie, it meets most of our needs, especially when our designer isn't available.

Pros

As a video novice I found Animoto to meet all my creative needs. The drag and drop editing, uploading and built-in templates and music library make creating video simple, fast and efficient. The built-in template add the professional look without a high end price.

Cons

Animoto transitions do not allow for different photos, videos to appear at different intervals. It's an all or nothing process. I would like if the software did allow for more freedom with the time that each photo/video appears.

MK
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Molsy K.

Building Materials, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A great tool that enables us to produce amazing videos with simple steps.

Reviewed 2 years ago

Animoto provides us with great services that help us prepare amazing presentations. It also helped us a lot in producing videos for our marketing campaigns without the need to hire specialists.

Pros

Animoto does not require much experience, as we can create great videos with just a few simple steps. The options for preparing content and editing the video are very easy, and the inclusion of slides within the video to prepare and format presentations, including texts, images and diagrams is very easy, also we can easily add music to the presentation, which I greatly appreciate. In addition, Animoto provides a lot of ready-made templates, which we can handle easily, so that we can produce video and format texts as required. It is also good that the videos that are produced by Animoto can be easily shared and published on social media platforms.

Cons

Animoto is easy to use and almost flawless, and we can use it for free, and at an affordable price we can take advantage of all the tools.

AR
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Verified reviewer

Photography, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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We create custom videos that are more than a simple slideshow, and our clients love them

Reviewed 6 years ago

Using this to deliver slideshow videos to clients for a photo studio.

Pros

The templates are my favorite part of this software, by far. These include short clips of video, which make a slideshow that would otherwise be just a collection of photos set to music, a much more interactive piece of content that our clients love sharing on social media and with their friends. I love how easy it is to add photos, pace them, decide whether they'll be automatically ordered and paced or if I want specific timeframes, etc. I also think the music that comes with this is very nice and it almost always fits our galleries' themes.

Cons

Though the templates are the whole point (and, again, one of my favorite aspects of this solution) I would also like to be able to produce the regular kind of slideshow, which I now have to go to other software such as iMovie to make. I have found that adding a solid block of text is not as easy as it maybe could be, and I also have to do it separately. Other than that, no complaints!

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James M.

Higher Education, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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If you need to crank out marketing video fast and with few resources Animoto is your go to solution.

Reviewed 7 years ago

Fast and easy way to generate dynamic content from assets submitted by non-professionals. Also a great way to quickly generate Social Media specific video content by professionals as well.

Pros

While we produce longer form video using editing software such as Final Cut Pro and Adobe Premiere we still value our Animoto subscription to create something fast and flashy. For seasonal or holiday-based promotions or events, they have some great 'themed' backgrounds. We really get use out of Animoto when we have people share their photos and cell phone videos from events we can't attend and then we are able to quickly generate fun and engage videos that really capture the event. Being able to create 'square' aspect ration videos easily is enormously useful if your primary distribution is on Social Media. Just as great is the ability to go back and re-edit the video in 16x9 quickly and easily for display on a monitor or video wall.

Cons

Most of the music that Animoto has for its videos get ads placed on them when used on YouTube so we don't use them anymore and instead either upload youtube safe music from youtube or from royalty free music we purchase or own. Animoto has made great strides in creating some of their square and marketing video templates but could use some more holiday/seasonal and general styles as it has been a while since I've seen some new exciting themes.

MZ
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Michelle Z.

Education Management, 51-200 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Animoto for Education

Reviewed 3 years ago

Animoto has allowed me to present material/lessons in a more engaging way, that is also fun for students (& myself) to create.

Pros

I love Animoto’s ease of use, along with the amazing quality final product. It looks professionally made, even when they’re created by 4th graders.

Cons

I love that there are templates to use, but I find them sometimes restricting. I also wish we could control the amount of time in each slide.

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Nelleke P.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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We make photovideo´s for our clients and post them online

Reviewed 7 years ago

Use it all the time, its easy and beautiful results

Pros

Its easy and the results are really great looking, our clients are very happy. Lots of choice in templates and lettertypes, colors, possibilities. Well I say lots but in any case plenty enough for my purpose. We make presentations for small hotels and B & B´s and display them on their webpages, it really makes for an easy but fabulous presentation. It took a while to figure out how it all works, but in the end its really simple. The share functions are super easy and everything seems to work just fine. I even uploaded my own music for the first time, which also works fine. Although there are lots to choose from in the library.

Cons

Support is a bit difficult, no online chat. I would like it if settings could be stored as favorites, as I forget which settings I like best. There also doesnt seem to be a duplicate button, which would be usefull. I also miss a help button or a how to guide, which would have saved me lots of time in the beginning.

JH
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Jacob H.

Building Materials, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Quick and Easy Videos in a Flash!

Reviewed 3 years ago

Animoto has been a great resource for making quick videos to help you get more engagement on social media posts, web traffic and much more. I am thankful for the ease of use for Animoto and look forward to using it in the future!

Pros

The ability to compile videos with premade templates allows making videos to be a breeze. Have a video you make often? Copy the template and update the photos. A wide variety of music and sharing options are available as well.

Cons

There's minimal flexibility when it comes to scaling photos, but you can use many different sized templates to fit your needs.

RW
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Rusty W.

E-Learning, 51-200 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Slideshows and Presentations in a Snap

Reviewed 4 years ago

This online creator is packed with value. I have used this in my classes and photography to create professional, artistic presentations that really inspire your audience. The paid version is worth it if your business depends on that extra spark that engages audiences and customers.

Pros

Animoto's slideshow creator is great for automation and time saving. It allows for highly customizable slideshow presentations that look like a professional media company did them for thousands of dollars! Easy to use features that allows the users to upload and choose their own transitions and music.

Cons

The paid version offers more features with a music library and more quality transitions and no watermarks.

AR
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Verified reviewer

Sports, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Produces great slideshows and videos - overpriced

Reviewed 6 years ago
Pros

Easy to drop in video clips and photos to make really cool promo videos! We've used this for years - but only because they give us a discount on the pricing. We do love the software and the quality of videos produced. Can use their library of music or import your own. Best part is that they automatically sync to the rhythm and speed of your music so your photo transitions attractively flow with the background.

Cons

It's overpriced. They used to do a non-profit pricing package at discount, now we have to apply for that every year.....with more competition in the market, I don't know if we will continue to be willing to pay this or not to be honest.

AR
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Verified reviewer

Nonprofit Organization Management, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Anyone can make compelling videos with Animoto

Reviewed 6 years ago

Positive experience making professional videos with this quick, user-friendly software.

Pros

Extremely user friendly software with reasonable pricing. Animoto is highly accessible and would be a great video development tool for people with limited video/design experience, or people with limited time. My team uses Animoto to create product/campaign launch videos for clients, as well as promotional videos for our own services. If you have a handful of images or video clips ready to go, you can create a short compelling video in as little as twenty minutes!

Cons

Customization of video templates is pretty limited (in terms of style, speed, layout, amount of content per slide, fonts, etc.). Templates are still great considering the ease of use and low cost. Sometimes it's challenging to fit a full thought onto a slide due to the limited number of characters Animoto allows in a line of text... but that's probably a good thing to keep videos from becoming text-heavy.

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Michelle S.

Photography, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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easiest slideshow creator

Reviewed 6 years ago

I've been using Animoto for nearly 10 years now. What started out as a simple tool to create photo slideshows to help boost sales (I'm a photographer) has turned into a BIG part of my marketing process. Videos are HUGE nowadays, and Animoto allows me to create custom slideshows with licensed (non-cheesy) music, which are easily shared out on clients' social media sites, etc. (Word-of-mouth marketing that actually gets people's attention.) And with their new marketing templates, I can now quickly create how-to videos, informational videos, and other things that are Facebook and Instagram-ad ready!

Pros

Super easy and quick to create custom photo slideshows and marketing videos, with template dimensions being instantly adjustable to SQUARE format to better fit Instagram.

Cons

I've been using this software for nearly 10 years (and still love it), but have noticed that the license-free music library has gotten significantly less impressive over the years. Many of my favorite songs have disappeared, with not much to replace them.

TG
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Terra G.

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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In love!

Reviewed 6 years ago
Pros

Some of the easiest video making software around. Use one of their templates or start from scratch and customize how you want. Yes, there are some limitations but I've done social media marketing videos, wedding videos, even a silly one about my dogs, and they all look professional. There are tons of music choices, fonts, colors, slide effects...it's just great all around and really easy to use.

Cons

As with most companies, you have to pay more for the good stuff like premium templates. The character max when you want to add text is very low. It resizes your pictures for you when you don't want it to. Little annoyances you end up having to find your way around but again, worth it.

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Jared D.

Computer Software, 11-50 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Very Basic Video Editing/Animation

Reviewed 5 years ago

If I had known how dated the templates would look at the lack of functionality and customization, I wouldn't have bothered testing it out.

Pros

Animoto provides an easy to use platform to upload your videos and edit them together using various templates they have. The platform is very user-friendly and they have a decent amount of templates and animations to choose from.

Cons

The overall app seems a bit expensive for what you get. The templates themselves appear very dated and there isn't a ton of flexibility with the templates. You kind of get what you see. I wasn't very impressed when comparing this to other tools like Promo.com

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Sorin A.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Quickly create cool marketing videos

Reviewed 5 years ago

I've used Animoto for marketing videos over the years. The render time is fast, the templates are ok and the interface is probably the best I've ever used.

Pros

I enjoyed the clean and easy to understand interface. Without it, I would've abanded it a long time ago. The timeline feels snappy. The elements don't get in your way. And each template video is split into sections, which makes it easy to only edit what you need.

Cons

The templates are probably the weakest part of the tool. While it shows that they put in the effort, the overall result is beneath Canva templates, for example. Some work well, others are way too generic to be used as is. And it would take a long time to change most of it to make it usable.