Key Features of Avangate
- eCommerce Manager
- Subscription Billing
- Channel Manager
- Affiliate Network
- Global Payments
- Commerce Cloud
- Marketing & Merchant Services
Every company now must become a digital business, or get left behind.
Today, it's no longer enough to have an "eCommerce channel" as an online catalog and shopping cart that can take a credit card. Unlike as with physical goods, selling digital goods that has its own complexities. This requires managing an ever-changing, global business and driving revenue using a multiplicity of different pricing and payment models while monetizing customer touch points over the entire commerce lifecycle – acquire, activate, upgrade, upsell/cross-sell, renew.
The ability to build a responsive digital business has been complicated by poorly integrated combinations of homegrown and legacy solutions, which were designed for yesterday’s problems. Spanning multiple front- and backend systems and disparate organizations across business, operations, finance, and IT, these solutions delay time-to-market, hamper growth, divert focus from revenues, and suck valuable resources into solving non-core business problems. And the problem only gets worse with the acceleration of requirements across usage- and subscription-based business models, new distribution channels, and alternative global payments.
The ramifications of getting it wrong are severe. Mistakes are revealed instantly and customers will leave at a moment’s notice. If digital commerce is not managed carefully, acquisition costs rise, service costs escalate, and churn rates increase, destroying lifetime value.
Alarmingly, revenue leakage has become a new challenge for most digital businesses. An estimated 10-20% of potential revenue is cumulatively lost across the thousands of commerce touch points that happen every day. Abandoned carts, credit card de-authorizations, churn, refunds/chargebacks, and limited geographic coverage all contribute to unrecovered revenue.
The importance and complexity of running a digital business is driving executives to find a partner with the specialized cloud platform and deep expertise to relieve them from the burden of building, scaling and operating modern Digital Commerce.
This partner is Avangate - powering commerce for the modern digital business.