Certona is a real-time, omni-channel, personalized experience management solution for eCommerce businesses which offers tools including search and discovery, content targeting, product recommendations, email and remarketing, and B2B experience management across all client touchpoints. eCommerce retailers and brands can utilize Cetona’s individualized engagement features in order to provide a targeted and unique journey for each client, with the aim of increasing conversions.
WIth Certona, businesses can create targeted content and steps within the customer journey using real-time content and customer profiling. The experience manager allows users to manage, test, and optimize these steps in order to understand which content, offers, recommendations, and other components within the customer journey are most effective in acquiring, engaging and converting leads. Content can be managed and customized across all touchpoints including web, mobile, email, contact centre, and in-store, with behavioral patterns and visitor insights to predict which content will engage individual customers across each channel. Visitor data such as browsing history, demographic, device, location, current session context, and more can be used to deliver the most relevant content at any given time.
Certona facilitates the creation and management of personalization features which include search and discovery, content targeting, product recommendations, email and remarketing, a product finder, and B2B eCommerce management. The predictive search and discovery functionality uses deep learning algorithms to present visitors with content and search results that are most likely to engage them, whilst the product recommendations tool delivers the most relevant products to each individual visitor. Personalized content targeting of promotional offers, brands, articles, videos, buyers guides, product badging, and more facilitates the presentation of relevant content to clients exactly when they need it during their journey.