Certona Pricing, Features, Reviews & Comparison of Alternatives


Real-time personalized experience management

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Certona overview

Certona is a real-time, omni-channel, personalized experience management solution for eCommerce businesses which offers tools including search and discovery, content targeting, product recommendations, email and remarketing, and B2B experience management across all client touchpoints. eCommerce retailers and brands can utilize Cetona’s individualized engagement features in order to provide a targeted and unique journey for each client, with the aim of increasing conversions.

WIth Certona, businesses can create targeted content and steps within the customer journey using real-time content and customer profiling. The experience manager allows users to manage, test, and optimize these steps in order to understand which content, offers, recommendations, and other components within the customer journey are most effective in acquiring, engaging and converting leads. Content can be managed and customized across all touchpoints including web, mobile, email, contact centre, and in-store, with behavioral patterns and visitor insights to predict which content will engage individual customers across each channel. Visitor data such as browsing history, demographic, device, location, current session context, and more can be used to deliver the most relevant content at any given time.

Certona facilitates the creation and management of personalization features which include search and discovery, content targeting, product recommendations, email and remarketing, a product finder, and B2B eCommerce management. The predictive search and discovery functionality uses deep learning algorithms to present visitors with content and search results that are most likely to engage them, whilst the product recommendations tool delivers the most relevant products to each individual visitor. Personalized content targeting of promotional offers, brands, articles, videos, buyers guides, product badging, and more facilitates the presentation of relevant content to clients exactly when they need it during their journey.


Pricing options
Value for money
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Business size



United States

Supported languages

Certona screenshot: Utilize historical browsing data to provide accurate product recommendationsOmnichannel Personalization In ActionCertona screenshot: Benefit from learning algorithms to deliver individualized search results and discoveryCertona screenshot: Use the Certona experience manager to gather insight on campaign performanceCertona screenshot: View reports on client engagement in order to optimize the customer journeyCertona screenshot: Create a personalized experience across multiple touchpoints including web, mobile, in-store, and moreCertona screenshot: Manage and test personalized tools such as a gift finderCertona screenshot: Provide website visitors with personalized search suggestions and resultsCertona screenshot: Target website visitors with personalized offers, images, and product recommendationsCertona screenshot: Present offers, cross-selling recommendations, and articles based on visitor historyCertona screenshot: Add individualized recommendations, reviews, and offers

Certona reviews

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Certona pricing

Pricing options
View Pricing Plans

Each implementation is personalized to the branded experience. Please contact Certona for pricing information.

Certona features

Content Management
Search Functionality
Third Party Integration
eCommerce Integration
eCommerce Management

API (171 other apps)
Access Control (49 other apps)
Activity Dashboard (63 other apps)
Automatic Notifications (64 other apps)
Custom Forms (53 other apps)
Customizable Branding (93 other apps)
Customizable Templates (87 other apps)
Data Import/Export (59 other apps)
Discount Management (44 other apps)
Drag & Drop Interface (69 other apps)
Electronic Payments (65 other apps)
Order Processing (44 other apps)
Product Catalog (59 other apps)
Reporting & Statistics (59 other apps)
SSL Security (49 other apps)

Additional information for Certona

Key features of Certona

  • Recommendation engine
  • Website personalization
  • Product recommendations
  • Content management
  • Customer analysis
  • Customer history
  • Data visualization
  • eCommerce integration
  • eCommerce management
  • Email integration
  • Opportunity management
  • Real time notifications
  • Search functionality
  • Third party integration
  • Visitor tracking
  • Advertising management
  • Visual analytics
  • Conversion rate optimization
  • Custom landing pages
  • Event triggered actions
  • Multi-channel marketing
  • Social advertising
  • Business intelligence
  • ROI analytics
  • Event triggered email
  • Click-through tracking
  • Geolocation
  • Behavior tracking
  • Customer experience Management
  • Visitor targeting
  • Email nurturing
View All Features


Deliver targeted content and product recommendations to website visitors as they browse the website. Recommendations are based on historical behavior, context of their journey, and data on their demographic, location, and other factors.

Enhance email marketing campaigns by personalizing the content for each customer including targeted messaging, images, and product recommendations.

Create a customized experience for each lead or customer across multiple platforms and touchpoints including website, mobile apps, email, contact center, and in-store.

Target customers directly using the Certona personalization platform which profiles customer data including behavioral knowledge, context, segmentation information, and predictive intelligence to provide relevant content.

Manage, test, and optimize every step of the customer journey with Certona’s tools for testing and measuring the performance of different components on engagement, generating reports on the effectiveness of different techniques, and the ability to fully configure each individual’s experience.