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Cognito Forms Features

Features Summary

Functionality

4.4

/5

70

Total features

33

1 categories

Cognito Forms features

Access Controls/Permissions
Alerts/Notifications
Archiving & Retention
Collaboration Tools
Conditional Logic
Customizable Branding
Customizable Fields
Customizable Forms

Common features of Forms Automation software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Approval Process Control
Archiving & Retention
Audit Management

Price starts from

15

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

70

Price starts from

15

Per month

visit website

Total Features

33

Unique features

  • Task Management

  • Rules-Based Workflow

  • Real Time Notifications

  • Document Storage

Functionality

4.4

/5

9.3K

Price starts from

Free

learn more

Total Features

31

Features in Common

17

Unique features

  • Survey Builder

  • URL Customization

  • Reporting/Analytics

  • Reporting & Statistics

Functionality

4.5

/5

853

Price starts from

24

Per month

visit website

Total Features

51

Features in Common

21

Unique features

  • Offline Access

  • Reporting/Analytics

  • CRM

  • Reporting & Statistics

Common Cognito Forms comparisons

Cognito Forms logo
Jotform logo
Cognito FormsvsJotform
Cognito Forms logo
ProntoForms logo
Cognito FormsvsProntoForms
Cognito Forms logo
GoCanvas logo
Cognito FormsvsGoCanvas
Cognito Forms logo
Paperform logo
Cognito FormsvsPaperform
Cognito Forms logo
Forms On Fire logo
Cognito FormsvsForms On Fire
Cognito Forms logo
123FormBuilder logo
Cognito Formsvs123FormBuilder

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An effortless, beautiful and effective way to create splendid contact forms

Reviewed 2 years ago

It is just amazing! Stylish, elegant, innovative, useful, user-friendly, secure, adaptive, responsive! Cutting-edge and easily accessible. An effortless and meaningful way to make any landing page better.

Pros

Well, it is just amazing! Innovative. Cutting-edge. Secure. Elegant. I have been looking for a great tool to keep in touch with my customers, and it was not that easy because one of my landing pages was created on pure html (I did not use any CMS), that's why it was quite challenging to find anything suitable. I needed something to insert into my html code in order to have an easy, convenient, comfortable,...

Cons

Well, it would be great if there were some integration functions like "redirecting to Cognito Forms + having your own domain link". You know, sometimes some web-page owners desperately need integration but they don't have enough space on their pages to insert additional scripts or codes over there. Do you have such a function? Maybe I did not search carefully enough?

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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Terrible Customer Service.

Reviewed 3 years ago

I would have been better off using Google Forms/Sheets.

Pros

What I will like best is no longer using them and receiving notification emails without the ability to view any forms.

Cons

I figured out the issue with the help of someone who does not work for you. You were sending notifications to an email address which is associated with a different account that does not have access to the forms, so there was nothing for me to see. One would think you might be able to see that on your end. I was, after all, communicating with you from an email address that is not for the account receiving...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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You can't go wrong with Cognito Forms

Reviewed 2 months ago

Overall, the Cognito form is one of the most friendly form builders out there. It has advanced features, a comprehensive support section, a drag and drop editor, and amazing integrations through Zapier. Indeed, you got nothing to lose with Cognito Form.

Pros

What I really like about Cognito Form is its advanced features. Even in the free plan, users can explore interesting mock-ups. Not to mention that the Cognito form has a large array of templates.

Cons

What I dislike about Cognito Forms is that the electronic signature feature is only available in the Pro-Plan.

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Couldn't do without Cognito now

Reviewed 9 months ago

very positive experience, it has made life a lot easier

Pros

We've been using this a couple of years now and has made our business sign up process so much more professional for our customers and has enabled us to capture customer details in spreadsheet form for import into other applications

Cons

Had a few issues initially with the forms not fitting onto our web pages but the support was excellent and told us what to change on our web site. Occasionally get customers not seeing the submit button on mobile, but not tested this myself

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I love it- it's much easier than Jotform

Reviewed 3 years ago

Really great- I switched over from Jotform and it's saved me a lot of time and money. I appreciate how easy it is to use and I haven't run into any bugs so far.

Pros

It's very easy to use and they give a great free trial so that you can test it out before purchasing it. The security was great, the payment processing is easy to set up, and the form building itself is all quite intuitive.

Cons

I'm still exploring the product a bit more, but I think the cost of custom PDF's is quite high, but that's an auxiliary service. I also would like a bit more options/templates for the layout of the forms when it comes to aesthetics.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Cognito forms is the best forms application

Reviewed 3 years ago

Cognitoforms already fulfilled our requirement to make form input activity more simple with spesific validation related to calculation, advanced formula, date validation, table entry, duplicate entry, custom error message and approval mechanism

Pros

- complete validation before and after input event - form approval possible to be conducted - integration with Ms Flow and Ms Sharepoint enriched its functionality - response output is very complete when we use section and table - with calculation and logic function, brings cognito forms into smart forms. - custom error message - advanced formula editor - custom and complete email notification - easy form submission setting - custom output fields to be displayed

Cons

- webhooks integration is against with our IT security policy and we should find another way to perform integration and we using Ms Flow integration

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fantastic tool for custom data collection forms

Reviewed 2 months ago

Very good. It is an extremely flexible tool that we use all the time. In our accounting firm we use it for engagement letters, client organizers, information release authorizations, waivers, etc. It is a true swiss army knife!

Pros

Easily create customized, secure forms with conditional logic to shape the user experience and avoid unnecessary or irrelevant questions. Answer piping creates an extremely personalized feeling for the user. Powerful integration with many other vendors through Zapier Collect money through the forms Easily allow users to save and return to/edit/finalize forms Simple to embed forms into a web page for a completely customized look Customer support is always happy to look at your specific form and field to tell you exactly how to fix the problem you are having. Extremely easy to share templates with others, and for them to import them and start using them.

Cons

The calculation syntax is extremely inaccessible to non-programmers. Their self-help material never seems to cover the issue I am having, meaning that development is frequently delayed by 1-2 days while I exchange messages back and forth with their support (who do a great job fixing things in the end however). Some of the features they lock behind higher cost subscriptions feel arbitrary, and their pricing is not exactly cheap.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the more powerful options out there!

Reviewed 3 months ago

Phenomenal UI with powerful features

Pros

The two top-tied features that Cognito offers are the Lookup and Repeating Section. Hands down one of the best form builders on the market.

Cons

There is no live reporting option for people outside of your organization. Must reply on 3pp integrations that take extra time to set up for each form.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Builds great forms for event registration and archiving is great to have

Reviewed a year ago

I have used Cognito for over 5 years and I like more about it than I dislike. Our clients love how easy it is to fill out, submit and pay, until they cannot pay because the form does not redirect. This happens about 30% of the time. I am sure there is something in the background causing this to happen but there has not been any assurance from Tech Support that it will ever be a priority to try to resolve.

Pros

I love how easy it is for us to build forms for registrations for events, online contests, RSVP documents. Our business needs to be able to collect information we can then export into our email program and it is an easy process with Cognito. Love the option to customize the forms - wish it offered more fonts, and more options to make forms visually appealing.

Cons

My only complaint is the failure of the form to redirect to the payment processing website. Since we use this to process registration and payments - this has me looking for other Software programs that will eliminate this problem. Tech support was no help - not that I was able to talk to a human being. All over email and offered explanations that did not offer any solution to fix the problem.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Cognito Forms is a great, inexpensive data system

Reviewed 4 years ago

I love that Cognito keeps on improving. I hope to see them continue making the user experience better. Thank you!

Pros

I have been using Cognito to collect data from two schools. The system is pretty intuitive, and once you have used it for awhile, a lot of things are clearer. For example, to name the columns or categories for when you are ready to export a file to excel, you can simply customize the field names, which helps a lot. The forms embed nicely on a website. The emails sent to customers is great. I love that I can work with others on these forms; that has been excellent. The Support for Cognito has been excellent; they are swift and comprehensive in their help. The forms really allow for you to do a lot.

Cons

Some of the problems I have run into are the following: --placing an image in the form header has been tricky. I can't easily place it as I'd like. --I initially named the organization something, and I'd like to change it. I can't easily do that now because the form links are according to the original organization name. It certainly is possible, but it will take some time to fix. --Sometimes it's clear that the server is busy, and it does not work well on Safari (nothing really does, though) --I wish there was an easier way to have people make sure they paid for something before they filled out a form (which ultimately requires payment for submission). It's not clear how to do this.

Vendor response

Thank you so much for the feedback, Glencora! I'm glad to hear that you've been enjoying Cognito Forms. Regarding your question about requiring payment: please submit a support request (https://www.cognitoforms.com/supportrequest/) and our team would be happy to take a look at your form!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Underlying principles they are following are right on.

Reviewed 4 years ago

I was able to build a form - with no coding knowledge - that I have been dreaming about for years. I am now able to present only the information to my clients that is relevant to them and drastically reduce the amount of time they have to spend reading and filling out the bankruptcy questionnaire. For instance, imagine asking a client "how many vehicles do you have" and then having to do it the...

Pros

Many form builders make it difficult to pack a lot of information in the smallest space possible. They get all big and fluffy. Filling out the completed form feels either like a full blown software experience like using Turbotax or like trying to tack balloons to a board in a light breeze. Cognito forms feel tight, light,compact, intuitive and the perfect extension of the paper form you are...

Cons

The builder has a "preview" function, which is great, but I love, love, love, how I can send the actual form link to myself and open the form on one monitor and the builder on the other and see exactly what the bankruptcy client will be seeing and just refresh to see my changes. I admit. I just like looking at it. It looks so good compared to the competition. I like looking at that crisp compact...

Vendor response

Wow! Thank you so much for your review, Mike. We appreciate that you took the time to leave such thoughtful and thorough feedback, and we're glad to hear that you're enjoying Cognito Forms. :) Regarding your save issue: if you continue to notice problems with your form saving or loading in the builder, please don't hesitate to contact our support team: https://www.cognitoforms.com/supportrequest/

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Flexible to any situation!

Reviewed 4 years ago

Ease, Peace of Mind, and complete organization of our online ordering system! Thanks!

Pros

I love that I am able to use CognitoForms on my website to help customers arrange orders. The calculation function allows me to block dates that we are not open or booked which is above and beyond what I was expecting it to be. Never have I ever had any glitches or orders missed because of not getting orders notifications.I started with CognitoForms afters my website thru VistaPrint would not send...

Cons

Not a THING!! If I could recommend anything to help make this already phenomenal program better is maybe a "Reservation Calendar" view, where it allows customers to see a full calendar versus a Date Selection box, and maybe add a calculation for "Next Available Date" when used with limited quanity for the Date field. But that's hardly a con, just a suggestion! :o}

Vendor response

Thank you for your review, Tracey! It's awesome how you've been able to utilize Cognito Forms for your ordering system. :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Well established online form builder with killer feature set

Reviewed 3 years ago

I have used Cognito for 4-years on a number of simple websites for contact forms right through to complex medical referral systems generating custom PDF output and mapping data to several outputs.

Pros

Cognito is now a well established SaaS product, which is really important because in the world of forms they come and go pretty fast. The feature set is excellent and continues to steadily (not rapidly) evolve. Integration with outside apps is served very well either through Zapier, Integromat or direct webhooks to your own apps. The payment features are well considered and offer calculated amounts and lots of good conditional logic often required in a payment pipeline. The ability to embed forms anywhere with or without Cognito CSS is great too, I usually use the oddly named "Chameleon theme" to easily blend in with my own website CSS PDF generation is brilliant too, especially the ability to edit your own templates

Cons

The design and branding of their own website is pretty retro and off putting for what is actually a state of the art SaaS form and data handling app. The form fields are improving but have sometimes lagged behind in using modern controls such as good date pickers. Form validation is a bit lacklustre in terms of behaviour and styling options We're all waiting for subscription management with Stripe!!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thoughts on Cognito Forms

Reviewed 4 years ago

Cognito Forms was a life saver for my firm. Previously I was handing out a HUGE pdf or printed intake form that gathered all kinds of information required to build a comprehensive estate plan. Some folks like Adobe and knew how to complete it with that, but most didn't. I would get hand-written packets back which created issues. I could tell when they were tired of writing because I couldn't read...

Pros

Very easy to use Appealing to the eye Ability to preview the form while building Notifications with submissions Reporting Ability for users to stop and resume

Cons

Tables* *Initially, I wrote down the ability to have a repeating table; however, it was just user error. I watched one of the training videos and voila, there it was.

Vendor response

Thank you so much for the positive feedback, Kimberly! We're glad that you've found our video tutorials helpful, and it's so awesome that you've been able to simplify your intake form for your clients.

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  • Ease of use
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  • Customer support
  • Likelihood to recommend10/10

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Amazing form software that does everything you could wish for. Especially the integrations!

Reviewed 2 years ago

Great.

Pros

A customer of mine wants to automate some of his processes using forms that will be sent to his clients. Since we're using ERP software at the core, I was looking for form software that can integrate with ERP. Look no further, Cognito Forms is the only choice that offers the complete package. I think this software is amazing because it's super easy to use, has a fine user interface, lots of features...

Cons

No cons. This software does what it promises, has good pricing, and offers extensive integration possibilities.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I wish I had known about Cognito Forms sooner

Reviewed 2 years ago

Cognito Forms has helped me reduce the ever-present element of "human error" within complex processes. It has also helped increase relevant communication (important in the communications business) and has helped decrease irrelevant communication (also important in the communications business). Cognito Forms keeps everyone and everything on the same page, and helps everyone be accountable.

Pros

Firstly, Cognito Forms it elegantly clear in it's concept and approach. Jump right in and get started and you'll see how amazing this product is. It requires a bit of thinking to create whatever form your process or workflow needs, but the end result is amazing and well worth the time! A "one size fits all" paper process can become elegantly simple and efficient with little process redundancy and/or...

Cons

There really is nothing about Cognito Forms that I am disappointed in, with the exception that I have not found an end-user forum where people can share unique tips and tricks, or make improvement suggestions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for collecting and funneling data

Reviewed 2 years ago

Overall, our marketing team uses Cognito on a daily basis to field requests/updates from other departments. It's easy for everyone to use and can funnel requests to specific people instead of pinging everyone. It integrates with Teams (Office 365), where we can view the requests as they come in and assign them to others, give deadlines, etc. We also use Cognito frequently for our external audiences to create surveys and forms for people to donate or update their info, etc. It's easy to set up a new form, which is great. It however is not easy to gather analytics from the data obtained. so keep that in mind!

Pros

It's easy to implement and can be used for a variety of purposes on an internal team or externally for surveys and the like.

Cons

There's not much in the way of analytics or reporting on the data in the forms. So, if you're looking for graphs or more sophisticated insights, this may not be your best choice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love Cognito Forms!

Reviewed 2 years ago

We use Cognito for onboarding new people into our organization. I ask them to submit their legal name, preferred name, phone, email, etc., and to submit a head shot photograph for our internal company directory. Makes it really easy on me to have everything coming in through one common portal.

Pros

So simple to set up, test, and tweak a form to be filled out. 1 - Create form. 2 - Pretend to be a user and fill out the form. 3 - Check the incoming results and make adjustments as and if needed.

Cons

No search feature for submitted results. Let's say I wanted to find if someone named Thomas had submitted their form. It would be great to do it in the admin dashboard, but the workaround is to export as a cvs file and use Excel's search function.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Super happy customer!

Reviewed 6 years ago

Since starting with Cognito forms almost a year ago, they've come out with many new features and are great at communicating what they're working on to come next with their Trello idea board. Communication is something that they definitely do well, whether its with a technical support question or an I-can't-figure-this-out kind of question, they're quick to respond. The application itself is super easy to use and master. Adding payment methods is quick and easy along with the management of those payment submissions. The options are really endless when creating a form. Almost everything has the ability to be customized to what you need, and even those few things that i'd like to be able to change, I can vote for them on their idea board on Trello.

Pros

Easy to use, create and manage. Good communication and support. It's secure to use, and they have the option to be HIPAA compliant. They're great on coming out with new features, they communicate what they're working on through their Trello idea board. Their documentation is great also, i've relied on their help documentations many times to answer my questions. There is a blog too that is a great resource for learning new things you can do with your forms.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I recommend Cognito Forms

Reviewed a year ago

My overall experience with Cognito forms has been good. I was not so sure at the beginning how to build a personalised form but amazingly it was very simple to do as the interface is self explanatory. I have been able to choose from different templates and created my own forms for my blog and other websites and this has really helped increase my conversion rates and sign-ups. Thank you

Pros

As a Blog and website creator having forms that are easy to fill is a plus and cognito forms gives different templates that I can choose from to create my forms. The interface is not complicated to use and the pricing packages are really cool allowing unlimited free usage. I chose a package because of my line of work and the tool has been useful for me. I can always make changes to the form and review it before publisihing. It makes tracking submitted forms simple as well.

Cons

I like everything about cognito forms its very personalised as compared to other form builders I have used in the past. There is nothing to dislike about the software, at least for now.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I use the Cognito Forms for free and I love it!

Reviewed 4 years ago
Pros

I love that it has free options! And if you do not expect a huge wave of data coming into your forms through Cognito, this is already enough for you. There are many things I like about it (1) it has all the features that you need to make forms (2) it will allow you to send autoemail when there are new entries (3) it can link to Sharepoint using Flow, which is just awesome! (4) you don't need to be an expert to understand how it works. It's as easy as 1-2-3! (5) you can embed the forms in your website

Cons

It doesn't look as pretty as the other form builders. It has some features to beautify it, and it's usually enough. They can do better in this area.

Vendor response

Thank you so much for leaving us a review, Thea! We're glad to hear that you're enjoying Cognito Forms :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Flexible, Reliable, Easy to Implement and Very Cost Effective

Reviewed 5 years ago
Pros

Has a wide range of field types and features (saving progress, customizable tables, signatures, calculations, pre-fills) that other form builders don't have. If your form has any sort of complexity this is the best out there and the pricing is excellent value for money.

Cons

It's pretty much the complete package. On occasion, saving changes in the form builder can act up and if you could move from one response to the next by hitting return that would be nice from a user perspective. But I'm nitpicking here, it's the best form builder I've come across and at the best price.

Vendor response

Thank you so much for the feedback, Faelan!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Trusted product for complex forms

Reviewed 3 years ago

Cognito forms helps us get web-hosted forms up and running quickly without much fuss. If you don't want to do complex conditional logic or branching this is a top contender at a good price point.

Pros

It's fairly easy to get up and running with Cognito Forms. They have a free version that caters for most non-commercial uses. Basic functionality is good and drag and drop form building is easy.

Cons

The UX output is lacking a bit. For example there are no slider field types for values and some of the field type UX are a bit clunky. Latest UX elements and more styling options will make this product fantastic. Conditional logic and calculations could be more intuitive to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Smart Forms for this Form Challenged Individual

Reviewed 4 years ago

We can now create forms which are not difficult to maintain. The forms can be created and even updated easily.

Pros

Forms are so easy to make. Drag and drop interface with many options - no coding understanding, reading, or editing necessary, thanks for that Cognito!

Cons

Literally nothing. One thing to note is that for form data to be encrypted and the form to be password protected requires a paid account. Not a show-stopper for some, but if those are important to you, it's good to know.

Vendor response

Thank you for leaving us a review! We're glad to hear that you're enjoying Cognito Forms! :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The absolute BEST form creator

Reviewed 4 years ago
Pros

I love that I can really customize the look of my form all the way down to the photo at the top. It makes my forms look much more professional

Cons

No cons really. I've been using this builder for about 5 years consistently. They're always bringing in great new updates. I've tried other forms, but I haven't found any that are as customizable and as slick looking as this one

Vendor response

Hi there! Thank you so much for taking the time to leave us a review - we're happy to hear that you've been enjoying Cognito Forms! :)