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Ecwid
4.6
(573)

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eCommerce software for mobiles, websites and social media

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(27)

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Ecwid Pricing

Pricing overview

Value for money rating

4.6

/5

573

Price starts from

0

One-time payment

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Four account types are available which vary by the number of products, types of functionality, and level of support.

Free - Up to 5 products
Venture - $25.00/month or $21.00/month (when billed annually)
Business - $45.00/month or $39.00/month (when billed annually)
Unlimited - $105.00/month or $89.00/month (when billed annually)

Discounts with annual plans. Ecwid has no set-up or transaction fees.

What users say

Perfect E-commerce Solution For Those On A Budget.
For clients on a very tight budget with only a few products to sell, Ecwid can't be beaten.

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Reviewers who mentioned pricing said:

AR
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Verified reviewer

Design, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy To Use - Hard To Customize

Reviewed 5 years ago

ECWID makes ecommerce a lot easier than normal which is great for smaller businesses and boutique shops. It allows for a cost effective alternative to the more expensive companies out there.

Pros

This software is easy to teach and can be used on any device. When showing my clients of multiple ages how to add new products and keep inventory they catch on easy. You can integrate your store on different platforms like Adobe Muse, Wix, Wordpress etc. Or create your own generic store using their store builder. There are more options for product variations than most other programs out there.

Cons

Unfortunately customizing your store look is very complicated. You need to have some level of coding to do so or you have to hire a designer to do it for you. The main downside is it doesnt work well if you want to use it or a restaurant. Food options, layout, mixed with customizability does cause an issue in the food industry.

AC
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Adela C.

Arts and Crafts, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Its an excellent platform

Reviewed 8 months ago

Since I started using Ecwid my work has been simplified, everything has been more organized, I have data from all my clients. What I can say is that my business has benefited.

Pros

It makes your work more practical, less time consuming and more organized, customer service always help you in any need.

Cons

It can be a little expensive, but putting everything on a scale I feel it's worth it.

WP
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Willy P.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Major league features for smalls business

Reviewed 10 months ago

Love it

Pros

Ease of Use. helps small business implement e-commerce at a fraction of the cost

Cons

only chat access to customer support unless you get on the higher tiers

GG
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Gentian G.

Education Management, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Affordable and handy

Reviewed 5 months ago

Ecwid "tour de force" stays in its ability to be easy-to-manage software, while being at an affordable price.

Pros

Ecwid is a handy and very easy-to-manage software. It gives you the ability to switch easily from a CRM inventory to a more design-specific function. It's affordable and a must for most e-commerce stores.

Cons

What I didn't like about Ecwid is its exclusive Paying Card management by Stripe, which, by the way, is not available in most countries. That's need to be improved.

HG
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Hester G.

Government Relations, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ecwid Reviews - What to know!

Reviewed 2 years ago

Overall, Ecwid deserves special mention for its fully free plan and extensive multilingual selling capabilities. When it comes to SEO, though, there is some room for improvement. Ecwid is a simple, powerful way to add ecommerce capabilities to an existing website or to set up an online store on a Facebook page or other social media platform. There are better solutions available if you're constructing a separate site — I'd recommend Shopify or BigCommerce — but Ecwid does exactly what it says on the tin: it allows you to simply add ecommerce to any website. Ecwid is an excellent choice for small businesses since it is simple to use, offers a comprehensive set of ecommerce functionality, and is competitively priced.

Pros

Multi-currency selling is simple to set up (although you will need to pay for an app to do so). You won't have to worry about manually setting up state tax or VAT rules because tax rates are applied automatically. Ecwid can be easily integrated with major content management systems using plugins and apps. Ecwid offers a completely free plan that includes a lot of useful features. It allows you to have many language versions of your store. All plans have real-time carrier quoting capabilities. It allows you to have many language versions of your store. Ecwid is an easy method to integrate ecommerce into any current website. Point-of-sale capability is available and can be implemented in a variety of ways.

Cons

The SEO features might be improved. Ecwid does not allow you to generate AMP versions of product pages. While beneficial, the Instant Site feature is not a replacement for a fully-specked standalone store. Only the most expensive options include phone support. Only iOS devices are compatible with the mobile POS integrations. You can't use any of the SEO capabilities in the free version. While the multi-currency capabilities is generally good, the local currency is not displayed at the last level of checkout. In the Ecwid App store, there are a limited amount of apps and integrations. Product variants are not available on the free or entry-level plans.

AR
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Angel R.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An integrated and secure system to enable everyone to trade online with ease

Reviewed 2 years ago

Ecwid has simplified all stages of publishing products, receiving orders and payments with ease and efficiency, and has enabled us to continue adding new products as well as smoothly modifying designs, images and accompanying information. Indeed, Ecwid and through its amazing capabilities enabled us to own an outstanding online store and helped us expand our customer base and increase sales as well.

Pros

I really appreciate how simple Ecwid is and how quickly you learn the right way to use it effectively. Ecwid enables us to create an integrated online store, and also provides a large number of suggestions and templates to enable the user to design his store in the appropriate manner, so that he can add images, information, contact data, product prices and payment methods, in addition to the facilities it provides to store customers during their purchases. . Indeed, with Ecwid and at the appropriate prices for the services it provides, users can develop their online stores without the need to use programming consultants or help applications, as the support provided by Ecwid will help to overcome any problem that users may face at all stages.

Cons

I haven't experienced any distasteful things regarding its great potential to help set up online stores with minimal costs. But when we need to integrate it with one of the marketing platforms, we find it difficult and we need to complete this process for auxiliary applications, which becomes costly. I want improvements in this area so that we can market our store properly and at a low cost.

SS
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Shakthivijayan S.

Medical Devices, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A very good E-commerce platform

Reviewed 3 years ago

I am able to get all my orders on one platform. I can track my customers later.

Pros

Easy to use. The free store option is possible for life long if you have got less than ten products. This free feature nobody offers. Customer service is very good. We can customize the software with a price though. There are additional apps to help us with a few things. I am satisfied with the software even though it's not 100% perfect. That's only because of the nature of business changes for every company.

Cons

There are a few. But still, the software is usable and good. Sometimes the software loads slowly in mobile phones and I feel it's a and network issue. Once I update a paid order, this would not show when and what time the update was made. SImilarly for any updated crucial step, this software would not show. The change inside the order, for example, adding a product or deleting a product won't automatically...

MC
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Mohamed C.

Education Management, 1,001-5,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Beginner based Platform to start Selling online effortlessly

Reviewed 8 months ago

Ecwid is the easiest way to start selling online at ease thanks to its built in features, affordable plans with almost no additional fees, transparent policies and more importantly, a rich dashboard to manage your store, from setting prices to product description, and from inventory management to SEO customerization. Ecwid should be the first platform to land on to explore how simple online selling is thanks to the variety of integrations and constant support.

Pros

Through on a free trail plan; Ecwid provides all that beginners need to sell online easily; it user-friendly dashboard that allows you use built-for-you templates to descibe products, set prices, shipping methods and even ways to market your products. Ecwid comes with affordable plans, less fees and mainly many gateways for payment processing. Even if you are still unsure of selling online, Ecwid thought of connections and integrations to many third party apps and platforms, which allow dropshipping, an opportunity to start the journey.

Cons

Ecwid is not ideal for large businesses as it is less popular than many other platforms in this industry, namely Wix; it is less common if not inexistent in many countries, and of course, their currencies.

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Josh S.

Religious Institutions, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A great, low-cost, feature rich option to sell your products

Reviewed 5 years ago

This gave us the option to sell our products online and in person while keeping track of inventory and putting on a great looking design and appearance.

Pros

We used Ecwid as a plug in to our website to sell our handmade board games. It was easy to set up through the app store on wix and integrated directly into our website. It also worked directly with our phone and square hardware to be able to create a POS system when we when to trade shows to be able to accept peoples credit cards quickly while emailing them a receipt. The online store had many design and display options, the ability to put certain things on sale, the highlight items you want to move, and to separating things into different categories. It also keeps great track of your inventory. It really was a one stop solution to selling our product online.

Cons

There was a slight issue when we first started using it for an in person Point of sales system with Square as it would either record our purchases twice with no great way to correct that or it would only show the sale on the square app and not Ecwid so it wouldn't remove the item from our inventory. We eventually got it worked out though through their customer care and all was good.

AW
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Alli W.

Arts and Crafts, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fun, Functional, and best of all- painless!

Reviewed 7 years ago

I love Ecwid. First storefront I've ever used, and as somebody who personally despises trusting 3rd party with my merch- I get the hands on experience I require with a wonderful site that keeps track of my orders, is easy to update, and makes selling online more fun than I imagined it could be. You can't argue with the low (and size optional) one time monthly payments either- super affordable and incredibly fair for the tools you're given here. Thank you so much! -Alli White

Pros

The pull down menus to set an orders status is super helpful and I love that customers get the updates into their inboxes to know I'm working on their stuff! The storefront was easy to integrate onto my website and is clean cut and easy to browse. The image loading process is painless as well and I like the ability to create an album of images, as well as for massive, multiple loads of merch, you can directly copy one listing and alter it slightly- SO HELPFUL and saves me so much time!

Cons

The international shipping, while abundantly bursting with options- can almost be too overwhelming at times.

MG
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Mr. G.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Makes shopping cart placement on any site easy

Reviewed 7 years ago

I own a small on line store which is attached to my website on the internet I am not a website guru but can do a little design using a common web program Getting a website is the first step then you have to get a merchant bank account so people can buy things from your site and you need a service to transfer the money from their credit cards to your bank account + you have to have away for...

Pros

No pros were added to this review

Cons

No cons were added to this review

JL
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Justin L.

51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An Excellent, Light-Weight Shopping Cart Tool

Reviewed 6 years ago

Our organization chose Ecwid after much shopping around. We needed to deploy a shopping cart quickly that would allow us to sell a handful of products. The trick for us was that we also needed to integrate the cart into our highly-customized website and into our contact database systems. Using Zapier and few small tweaks to the widget code, we were able to accomplish all of the above on schedule. It has been a wonderful tool for our needs.

Pros

Incredibly intuitive and easy to use and implement. Lots of out of the box widgets, styling and customization options. An extremely good value for the money.

Cons

Does not have all the bells and whistles of a more robust shopping cart solutions, however, I think this should only be a deal breaker for larger organizations or sites that need to manage more than a couple hundred of products. I also think that some of its export functionality leaves much to be desired, namely that it doesn't include Auth.net purchase IDs in the export, but we've been able to work around it.

AL
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Amber L.

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I love Ecwid!

Reviewed 5 years ago

Fantastic! One of the best shopping carts I have ever used. My all around experience with them has been great.

Pros

What is not to like? I can chat with tech support anytime and they are all incredibly knowledgeable and helpful. They send me links to directions on how to accomplish the task I am working on and email me screenshots so I can make sure I am in the same area as they are. We have Ecwid on multiple websites and it works great just going to one shopping cart to make price changes, etc and it is carried over to all of our websites. I haven't yet come across anything that I needed Ecwid to do that it could not do.

Cons

There is nothing I dislike about this software.

EG
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Eli G.

Entertainment, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best option for low-tech sellers

Reviewed 7 years ago

Ecwid is very user friendly and they have added very convenient features that would help any sort of e-seller. I love the features for bulk pricing as well as wholesale discounts for customer groups. You can grow your business just by using Ecwid as it allows you to automatically list your items in large marketplaces. We are very satisfied with the service as the value it provides for the price it costs is very high compared to other shopping cart solution websites. All in all, is the best shopping back-end I have ever used, and have been a customer since 2011.

Pros

Pricing User Friendly Back-end Product Options Wholesale and Bulk Pricing Easy to Install on any kind of website and CMS

Cons

Sometimes new feature suggestions take too long to be heard.

PK
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Paul K.

Consumer Goods,

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid Blog Emails provide timely advice appropriate to my need at that specific time.

Reviewed 7 years ago

Ecwid Blog Emails come to my Inbox at a rate I can handle, for me to analyze and apply to my online SIDS prevention store. We started in 2004, as distributors for a New Zealand SIDS prevention company, with a single-developer, online store integrated into our website. That store had a user forum for support issues. In June of 2015 I asked a local website upgrade specialist his recommendation on...

Pros

No pros were added to this review

Cons

No cons were added to this review

AR
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Verified reviewer

Furniture, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ecwid vs Shopify

Reviewed a year ago

Very good and is my best choice for all e-commerce platforms

Pros

Ecwid is cheap, fluid and easy to use compared to shopify. The support team respond within a few minutes. The platform has good order tracking and inventory management system. It has a mobile version too but only for paying users. Management and overview are spectacular from the mobile version. You can also fulfill orders from the mobile version too. They also have a referral program that pays well. Over all 5 stars

Cons

Unlike Shopify that has a lot of developers on it thereby having more apps to integrate. Ecwid isn’t that filled with dev ops so certain add ons needed will need you to make a formal request from the support team which also incurs a feee but you can always use youtube if your coding skills are okay

LR
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Latresse R.

Retail, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to Use and Fully Functional!

Reviewed 5 years ago

I've been using Everyone shopping cart for almost 4 years and I'm satisfied with the service. I've tried other companies and always revert back to Ecwid. It provides all the necessary told and features for a website or online retail store.

Pros

Easy to create new products for online store. Easy to setup store and affordable price.

Cons

I'm not particularly happy with the design options and usable templates.

SM
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Sarah M.

Cosmetics, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Good for Beginners.

Reviewed 9 months ago

My overall experience has been good as a newer small handmade business but as soon as I'm able to find one that can beat ecwid in price & features that i can trust I plan to switch but only because i need certain features for my growth & variations etc that I am not willing to pay even more than I already pay them now when i think they could give a little more effort in some areas. However I still love ecwid & I do recommend to small or micro businesses just starting out or businesses with little product.

Pros

What I love most about Ecwid is the blog of resources & the apps you can integrate with. & if your plan is high enough the taxes are calculated for you & updated automatically. I also enjoy the product variations but let me note again this is also something that requires an upgrade. While I do like my website, I also have coding in it that I used to make it better than what it is. I think its great for a smaller business or a business with limited products.

Cons

I do not like that variations is only available as an upgrade. I also am not a fan of some of the ways they just expect you to do your newsletter when they could of really made it much simpler. & my least all time favorite thing about them is the fact that I pay one of the highest plans & I can't even make a legit blog or forum technically on the same page which complicates a lot especially for beginners when they are just learning. trust me I was once there.

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Steven S.

Design, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very nice online store but there is room for improvement.

Reviewed 2 years ago

Overall, Ecwid is a very nice store that allows a lot of customization. For some of the changes, I needed to contact support and change some CSS code to make it work but in the end, it is a very nice store. I looked into and tried Shopify in the past but very quickly realized this was not as easy as Ecwid for me.

Pros

I really enjoy the user experience as a whole. It is very simple to understand and get a store up and running. I use a built-in Ecwid plugin for a Duda website-building platform. So, it is like a 3rd party Ecwid store. Because of this, there are a few features that are missing but overall, you can still build a very nice online store. The framework and layouts are very easy to understand and use as well as you are able to customize many things on each page. The catalog page, single item page, checkout, and more.

Cons

One of my clients is a greenhouse and they have around 2,000 products. Until recently, there was no way to bulk change pricing or other features for select products which was a pain to have to change every product individually. Ecwid has made an update so this is possible which has saved about an hour of clicking and pasting which is awesome. However, there is still room for improvement. For example,...

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Zaheeda Duduzile C.

Apparel & Fashion, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Everything is MANUAL INPUT, they don't have basics

Reviewed 3 months ago
Pros

Support is the only positive thing, they write the code you need for you. But it's unfortunate that simple things need code to begin with

Cons

 I'm still not understanding why images are not responsive, can't choose different images for Desktop vs Mobile, Can't change the appearance of Size Buttons etc, Can't choose to show featured items as a Carousel only grid or full image. You have to CODE all of these simple things. The things I ask about are things that Shopify already has on their CHEAPEST subscription. I wanted to use Ecwid because it's cheaper, but really it's not. To match the cheapest Shopify I have to take Ecwid's most Expensive plan - and still it doesn't come near what Basic Shopify offers. I tried using Ecwid in 2021 and everything was manual - it's THREE YEARS later and nothing has changed everything is still MANUAL. 

VB
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Vlad B.

Design, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best and cheapest e-commerce for beginners and startups

Reviewed 7 years ago

I've been using Ecwid for about 2 years already and I can say that it's one of the best solutions for e-commerce that you can find. It has some reasonable prices if not free, if you're selling up to 10 products. For startups like me having no fees for few products was a God send. The interface and set up is one of the fastest and easiest to get accustomed to. They've also improved many features...

Pros

Flexibility and reliability.

Cons

Customisation in visual terms.

SM
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Steve M.

Retail, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Shopped around for an awesome shopping provider

Reviewed 7 years ago

Hi, I first joined ECWID back in 2011 after shopping around and discovering their innovative approach to shopping cart software. The price is very competitive and being able to build my business across a number of different websites simultaneously by the unique ability copy and paste your shop code to any website page anywhere really won me over. Since then they have not let up with a feature set that...

Pros

Loading speed. Good design. Shopping cart can be respawned anywhere easily. Ease of use & features including share buttons, shipping calculated already, easy product uploads and editing etc.

Cons

Needs a free upsell app. eBay integration is not yet available for eBay Australia. I had lots of difficulty integrating with Adwords.

MW
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Monique W.

Retail, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ecwid ecommerce storefront review

Reviewed 3 years ago

This site is perfect for every level of business including for beginners who may only be selling a few different items at a time! The site is easy to put together and navigate through. I have tried the free plan and the venture plan. The venture plan is currently $15 a month or $12.50 annually which is way cheaper than sites like Shopify and a better deal than store envy. They also have a market place in the business plan which is $35 unlike Shopify's $30 plan.

Pros

I like that the site has a simple sleep look. I reached out to their customer service via chat and there was no wait time. It is easy to get started and very simple to build your site. The banners are really easy to create through your store editor if you don't feel like creating your own or want to save money.

Cons

I didn't like that the fonts were limited leaving little room for creativity. The sizing of the product images can become difficult to get right if you want a certain look but they do give you different sizing options. I can also become difficult to add you logo to the site depending on your template and the style of your logo.

MS
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Mary S.

Publishing, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Insane value for the price!

Reviewed 7 years ago

I can set it and forget it, knowing ECWID is powering my online book sales, and I really appreciate being able to have such strong confidence in a product so crucial to my company's success.

Pros

So far, I haven't found a functionality that I want that isn't available, and I like the modularity of the software, allowing me to choose and pay only for what I need. It all works together seamlessly, and gets the job done without a lot of messing around. Plenty of options for reporting on very granular data about sales, abandoned carts, etc. as well as excellent customer support, especially in the form of regular newsletters with ideas to increase sales and just do a better job of maintaining your business all around. I especially like the way ECWID is constantly increasing functionality and offering more options to customize. This is just really good value for the money, and allows me to create a shopping experience I can be proud of.

Cons

No cons were added to this review

EC
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Edward C.

Education Management, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Shopify is too big for it's britches, use Ecwid

Reviewed 5 years ago

So far so good

Pros

You can get up and running on Ecwid with a "Free Forever" account. This will only allow you 10 items to sell but as a start this is well enough. Other platforms will offer a 30 day trial but then you need to pay to continue.

Cons

Most of the best features have to be paid for. Will probably do soon as the pricing plans seem reasonable and the options (selling on Facebook and Instagram) seem to be worth it.