Facebook for Business Features

Facebook for Business

Personalized marketing plans for businesses on Facebook

4.45/5 (1,480 reviews)

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Activity/News Feed
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API
Activity/News Feed
Automated Publishing
Campaign Analytics
Campaign Management
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Content Library
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Mobile apps

iOS App


1,112,002 reviews

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


14,227,181 reviews

Facebook for Business Feature Reviews

25 reviewers had the following to say about Facebook for Business's features:

Mercedes V.

Verified Reviewer

The most complete social media marketing business management platform

2019-12-19

From audience statistics to management of free organic publications and commercials.

Pros

Integration with instagram and fans page.

Cons

Facebook analytics from the business manager, there are times that it is not accurate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Colleen M.

Facebook fit business promotion

2021-04-09

We’ve been very successful at utilizing custom targeting to reach specific niche audiences which is a great tool.

Pros

We promote our content and promotions to our followers, and we use it to boost posts to increase readership, sell event tickets, and so much more.

Cons

The business management side can be hard to maneuver sometimes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
brace b.

Verified Reviewer

Facebook has become a way of life.

2016-11-11

Facebook is the king of social networking sites for a reason. We feel the safest while navigating this site. Facebook is the go-to service for staying in touch with friends and family, reuniting with old friends and making new connections. Facebook has become a way of life. We can instantly communicate with old high school friends or peruse your neighbor's vacation photos. This social network is so pervasive that it's unusual if you hear someone claim they don't have a Facebook account.

Pros

Facebook encourages members to report content they find offensive Facebook's search bar will allow you to search based on any aspect.

Cons

A lot of kids get hampered. Wastage of time. You cannot change the profile color or add custom skins.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Apple-Eve M.

Facebook: Book of faces?

2021-06-09

The free facebook feature of this software has been very helpful for me.

Pros

Facebook may have been termed as such for others to display their lifestyles, activities, etc but for me, I use it for many other reasons.

Cons

A feature that I think would be very necessary is the Security of its users' private info and user management. This case may not have been my personal experience but my co-workers have experienced the incident where their accounts have been used by other unknown users and their private details being in danger of identity theft.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Strategy & Operations Lead (Marketing and Advertising company, 51-200 employees)
Verified Reviewer

Closed Platform delivers solid performance at what cost

2018-06-24

Pros

Facebook is easy to use, and a must for any social media marketing strategy. it is relatively quick to setup, and straightforward for standard campaigns, and delivers results

Cons

Their reporting and analytics leaves a lot to be desired.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
Read more
Anonymous
Solution Architect (Computer Software company, 10001+ employees)
Verified Reviewer

Easy way to stay in touch with friends and family

2019-09-30

Great way to stay in touch with friends and family

Pros

Very easy to use, with excellent cross-device support, particularly great and fast mobile app

Cons

Lack of content audit/controls means that unpleasant content is shared and proliferated

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
jason e.

reviews 2021-facebook

2021-07-08

. - provides insightful data on where to improve or reinforce sales strategies.

Pros

-available in both the mobile and web mode - ideal platform to be entertained when feeling bored -powerful tool to build up leads generation, social engagements, and augment website traffic -simple and easily approachable -Supports more languages( more than 110 different languages) as compared to other social media platforms.

Cons

low level of security-lots of fake accounts & activities going.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jameli J.

Verified Reviewer

Facebook keeps me updated with the latest news and happenings around the web.

2018-08-01

Pros

I like the privacy feature that lets me control who will have access to my posts.

Cons

Worst, it may result in fraud if Facebook does not filter random people who create an account and use it to communicate with their potential victims.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Senne T.

Great for personal ánd professional use

2021-07-10

Furthermore I would not recommend anyone to use Facebook Messenger as it's buggy and besides that can be very annoying to use. It's easier to choose for a better alternative right away than to switch later.

Pros

- Great tool to connect with other people on a personal level - Great tool to network with people for business purposes - Great tool to promote your (local) business - Affordable ads if you know what you're doing - Detailed targetting (for ads) - Flexibility - Integration with external tools to make management easier and more successful

Cons

- Some privacy concerns over the years - I guess it's not that easy to launch successful ads, so you might end up in a loss if you don't know what you're doing - Some posts get suppressed, even though you'd like to see them - Lately there has been a lot of sensorship on posts on various subjects.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Renan A.

Facebook is the most complete social networking app.

2021-06-29

Overall it's a very easy-to-use application, it has a very good look and layout, it's recommended for all ages, businesses and companies of all types.

Pros

All these features are very easy to use, it is an app for all ages.

Cons

What I like least is the large amount of alert emails sent for every change to a like or share that occurs in a post made, and it's not that easy to disable this feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anna Y.

Features lost with updates but will continue to use

2020-12-27

I will continue to use Facebook because of its "build-in" audiences and easy connectivity to them.

Pros

I am a fan of the algorithms that boost views with activity.

Cons

I liked being able to search by photo album titles and being able to manually re-order photos by dragging.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, myself only employees)

Facebook Review

2021-04-08

Pros

Very useful you can use your mobile device and can be access anywhere .

Cons

Posts, videos, comments are not filtered especially for contents not suited for non-adults, it will be very difficult to prevent kids from seeing inappropriate posts for the website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Adam A.

Verified Reviewer

Great tool for business and communities

2019-01-09

Pros

- Great event management tools

Cons

- Facebook is constantly changing from a business management perspective, so you need to adapt constantly to those changes

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Content Writer (Computer Software company, 201-500 employees)
Verified Reviewer

Best social media channel among all

2018-07-17

Pros

But they often miss the fact that you can actually filter your feed and actually customize it to your liking.

Cons

The biggest disadvantage is that you don't really know how much of your data Facebook uses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Karla H.

Verified Reviewer

my favorite social network

2018-01-19

Pros

Its facility to access through your mobile app is phenomenal

Cons

I do not like that I receive notifications of many things that do not interest me

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1-10 employees)
Verified Reviewer

For Business and Pleasure

2020-06-19

Facebook is not only a joy to use for marketing our products but it also helps one relax and connect with friends.

Pros

We especially liked how it gives ad suggestions based on the content we have posted making it easier to communicate our products and brand to current and potential clients.

Cons

I think for the mobile application the messenger feature should be a part of the main app and not separate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Research company, 11-50 employees)

Have used this forever, hard to switch

2021-08-05

Pros

Everyone uses it -- I love Marketplace and Groups

Cons

The multi-account management is not very good, and it's very hard to promote pages unless you are willing to spend money on ads.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
SUBASH S.

Facebook- connecting people

2021-04-23

To expand my business, I use Facebook since it has a great number of active users and also it provides great customizable analytics.

Pros

Simple to set up and easy to use.

Cons

Since the number of users is huge, login credentials can be easily hacked. People might use it as a scam.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Dov (Hans) F.

Verified Reviewer

A MUST in the Dynamic World of Sales

2019-01-13

Pros

Aside from it's brand equity and ubiquitous nature, Facebook is a great tool for sourcing leads and market research.

Cons

Facebook also does not filter it's information in a way that makes my searches more palatable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Great for connecting but too many limitations

2020-12-21

It has helped me connect with people over the years and has helped me grow my own direct sales business but again it limits what peoplr see due to the algorithm.

Pros

Facebook is too controlled these days, the filter comments on your person live videos without your consent.

Cons

Less monitoring and control of what people post unless it endangers ones physical safety, not people's feelings.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Brittney C.

Verified Reviewer

Facebook for Businesses has always been great, but it's declining for personal use.

2018-08-03

Pros

I also love it that Facebook provides analytical reports for free.

Cons

The latest Facebook update that bothered me was the change in notifications. Instead of only receiving notifications when someone tags me in something or mentions me directly in a comment (you know, things relevant to me), I get endless notifications that say things like, "Did you see Jessica Jones' comment on Luke Cage's post?".

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Mohammed S.

beyond enjoyable personal use, Facebook has done wonders for growing our business and networking

2021-07-06

Apart from giving us free online presence when we were yet to design our own website, the boosted ad campaigns we have carried out together has done amazingly well at doubling our network of collaborators and also fetched us quite some great amounts of new business.

Pros

And with the easy call to action buttons that integrate quite well with other affiliate channels like messenger and whatsapp, clients do not struggle to respond and communicate with us.

Cons

The level of reach for campaigns can fluctuate quite a bit, and sometimes the analytics reports do very little in getting us to understand why one campaign performed so well but another (similar) one didn't.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Helps stay connected with customers/businesses we work with

2018-04-24

Pros

Makes it easy to provide engaging content to get/keep customers interested in your brand Can help humanize your business (more like a friend than a corporation)

Cons

Mobile app does not allow for scheduling posts which is sometimes necessary for business (posting for holidays that fall on days when office is closed, etc)

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Courtney J.

Great for nonprofits

2021-04-25

Facebook makes is easy to run ads as well and they’re extremely inexpensive which is a perk for our nonprofit with a limited budget.

Pros

It’s easy to post updates and schedule in content so we constantly have information to share.

Cons

The tagging feature doesn’t always work from the desktop version but does on the mobile app for most posts.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
giselle r.

make you notice on social media!

2021-07-12

it's free and is easy to use and very useful for your own personal management and promote your business because on these days social media are fundamental for marketing.

Pros

this software is available on an app so is easy to have it on the phone or on the web site in my computer, is very useful for my personal use and promote my business.

Cons

some times the option of personalization are a little bit confusing because there's a lot of personalice option that can be overwhelming .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more