Meta for Business Features & Capabilities

Meta for Business

Instagram

Twitter/X

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Activity/News Feed

Automated Publishing

Campaign Analytics

Campaign Management

Chat/Messaging

Content Library

Content Management

Document Management

Group Management

Image Library

Live Chat

Media Library

Multi-Account Management

Multi-Campaign

Post Scheduling

Real-Time Chat

Reporting/Analytics

Social Media Monitoring

Social Promotion

Tagging

User Profiles

Hootsuite

HubSpot Marketing Hub

Buffer

Mailchimp

Snapchat

X Pro

Metricool

I enjoy using the app for my business, it gives better value for money per lead and it has a very large communities of audience across many niche.

Great product with easy to follow guide

Overall - it is possitive, it eased the work with FB/Instagram audiences

Worth to use

It does the job. Other tools are more intuitive but sometimes using the platform over a third party can be good.

Meta might work for you

Overall, the experience has been great, even though there can be a few glitches. For the number of enhancements and productivity this software provides, it needs better and more consistency in updates.

Great Software for Social Media Marketing!

We need to work with Meta, but the idea for me is to diversify the acquisition channels as much as possible so not to be too Meta dependant.

Meta is still a must for fashion businesses

A must have for running ads on Facebook and Instagram

Great For Testing Marketing Strategies 

Having tools available that allow you to schedule multiple publications is essential to save time 

Great platform for social media marketing.

Powerfull tool for companies advertising

In fact, I have achieved wide spread in my work and made good profits from it

my experience in meta for business

It does what it needs, but too buggy and inconsistent to use on its own with out third-party apps., and feels like wasted potential. Ultimately it's too essential not to use, but the experience can be miserable at times.

Does the job but is quite frustrating

Meta has been great to use and I appreciate that it is keeping up with current social trends. 

Multi-campaign management 

We are an advertising agency and we are using Meta for Business on a daily basis for a number of our clients. The wealth of tools & options that it provides can be powerful when used correctly. However, the complexity of the tool and the endless metrics can misguide both users and end clients, when it comes to reviewing results & deciding on upcoming campaign optimisations.

A powerful, yet complicated, advertising tool

Overall we prefer Meta Business to other content planners/scheduling platforms. Meta also prioritizes pushing content that is scheduled through their proprietary platforms (so this is also good for your content).

Meta Business over all other Content Schedulers

Meta for Business is NECESSARY for Business 

A must have for online businesses 

I would say it's an average experience. It gets the job done but doesn't wow me. For advanced scheduling I use a third-party tool (ContentStudio) rather than directly through Meta.

Meta for Business Review

All in all, a tool that's easy enough to navigate and manage instagram and facebook presences simultaneously.  It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content.  A pet hate!

A necessary platform for all businesses

If you are to manage different clients and services it is good to have on one place.

Suitable for managing clients under one roof

It is a tool which we are required to use in order to be present and run ad campaigns in Meta. I would never recommend it if we had to pay for it.

A required tool for any digital marketer

We are a small nonprofit. Donations and engagement from social media make up a not-insignificant amount of our fundraising. We are not in a position to even consider removing social media from our business plan. However, we found that there was a significant knowledge gap between staff members who use social media for personal use and professionals who implement marketing strategies. We don't have the budget to hire a full-time social media marketer. At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours of loss productivity due to their lack of understanding of the features provided by Meta for Business. Utilizing Meta for Business has solved both of those problems. I strongly recommend businesses use the approach we used. It saves money, results in more engagement, and provides a more professional appearance. 

Meta Enhances our Growth

It really hasn't been bad, but like I said there's just a lot of spam that gets through and I don't know where that moderation happens.

Meta is still essential 

I am able to grow my online business with the help of this platform. I can schedule my post and manage my page without spending a lot of time in it.

Meta for Online Business Management

easy to use, efficient, economical, rich in information, it is a tool that makes it easier for us to manage our activity

Méta for digital page success 

Me gusta la aplicaciòn y poder todo desde un dashboard la información del día.

Meta for Business Features

Features Summary

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Common Meta for Business comparisons

Reviewers who mentioned features said: